How do Amazon sellers find more buyers? Digital planet accurately acquires customers

Competition for Amazon sellers is changing.

Many sellers entered beforeAfter the Amazon market, you only need to make good products, optimize listings, and invest in advertising, and you will be able to obtain good order growth. However, as more and more brands and sellers enter the platform, competition for similar products becomes increasingly fierce, and it becomes significantly more difficult to obtain orders solely through advertising.

Now there are manyAmazon sellers will encounter a similar situation: advertising is invested every day, and the products are exposed, but the order growth does not meet expectations. Spending has increased and traffic has come, but it is difficult to judge whether users actually have the intention to purchase.

The reason is,Amazon advertising solves the problem of "letting users see products", but it does not guarantee that people who see products are accurate buyers.

Therefore, more and more cross-border sellers are beginning to pay attention toWhen acquiring customers, Amazon sellers hope to change from relying on platform traffic in the past to proactively looking for overseas user resources and finding potential buyers in a more accurate way.

Why Amazon sellers can’t just rely on advertising to acquire customers

Amazon advertising has always been an important way for sellers to promote their products.

Through keyword advertising, product advertising and brand promotion, sellers can quickly increase product exposure and let more consumers see their products.

However, as market competition enters a mature stage, the traffic costs brought by advertising continue to increase. In the past, it was possible to obtain stable orders by investing a certain budget, but now the same budget may only bring limited clicks.

More importantly, there are differences in the quality of users brought in by ads.

For example, a person who sells outdoor equipmentAfter Amazon sellers place ads, they may receive a large number of visits every day. But among these visiting users, some are just browsing products, some are just comparing prices, and some users have no clear purchase needs.

For sellers, the real value is not the number of visits, but the people who are interested in the product, are likely to purchase, and meet the target market.

so,What Amazon sellers now focus on is not just how to get more traffic, but how to find more accurate buyers.

From selling products to finding buyers, the way cross-border sellers acquire customers is changing

pastThe operational logic of Amazon sellers is relatively simple, which is to optimize around the platform rules.

Choose a product that has market demand, create a product page, and then gain exposure through advertising.

The core of this approach is to wait for consumers to search for products.

But now more and more sellers are beginning to change their minds.

They hope to know who their target users are in advance and then adjust product promotion strategies based on user needs.

For example, a person who sells maternal and infant productsThe Amazon brand does not just wait for consumers to search for keywords, but hopes to find people who really care about parenting and family consumption-related content.

A seller of sports products also hopes to reach users who already pay attention to fitness, outdoor sports, and have related consumption habits.

This change in approach is essentially from"Get what traffic you want to sell" has become "understand the users first, and then find a suitable market."

This is also the reason why precise customer acquisition has gradually attracted the attention of cross-border sellers.

Why does Amazon seller list need to be filtered instead of used directly?

When many sellers develop overseas markets, they will come into contact with a large amount of user data or customer lists.

This data seems to be a lot, but when it is actually used, it is often found that there are many problems.

For example, a batch of overseas user data may contain duplicate information, there may also be accounts that have no value for a long time, and some users are located in areas that do not meet the seller's target market.

If sellers directly use these data for marketing, it will not only waste time, but also may reduce the effectiveness of promotion.

For example, a company preparing to develop the US marketAmazon sellers have a large number of overseas user resources. If there are a large number of non-U.S. users mixed in, or many accounts are no longer accessible, then the effectiveness of subsequent marketing promotions and customer development will be affected.

so,The really important part for Amazon sellers to acquire customers is not just to obtain data, but to organize the data into truly valuable customer resources.

Precise customer screening can helpWhat problems do Amazon sellers solve?

Many cross-border sellers encounter a common problem when looking for customers: they don’t know which users are worth investing their energy in.

Just because there are more users doesn’t mean there are more conversion opportunities.

Really effective customer resources usually need to be screened.

For example, if a seller is preparing to develop the European market, it first needs to confirm whether the user is from the target country; if it is selling high-end products, it also needs to pay attention to whether the user meets the product positioning; if it hopes to operate in the long term, it also needs to determine whether the account has continuous communication value.

By screening in advance, a lot of ineffective communication can be reduced.

Sales staff no longer need to face large amounts of unusable data every day, but can instead focus their time on users who are more likely to generate value.

forFor Amazon sellers, this change means that the method of acquiring customers is changing from “finding more people” to “finding more suitable people.”

How Digital Planet HelpsAmazon sellers screen overseas user resources

In the cross-border e-commerce customer acquisition scenario, Digital Planet is a platform focusing on global number and social account screening, which can helpAmazon sellers organize and screen overseas user resources.

For example, aAmazon sellers are preparing to develop the US market, but they have accumulated tens of thousands of overseas user data and don't know which data is still valuable.

Sellers can import these user resources into Digital Planet, conduct batch screening through the platform, detect account status, filter duplicate or low-quality resources, and retain data more suitable for subsequent development.

If the seller needs to conduct market testing in different countries, they can also organize user resources according to the target region. For example, if you are preparing to develop the British market, you can prioritize users related to the British region; if you are preparing to expand the Southeast Asian market, you can also organize data for the corresponding countries.

forFor Amazon sellers, the role of Digital Planet is not to simply provide a batch of data, but to help sellers organize the originally messy user resources so that subsequent customer development will be more directional.

Apart fromAmazon-related user resource screening, Digital Planet also supports overseas number detection, social account detection, user data screening and other capabilities, which can help cross-border sellers handle overseas customer resources from different sources.

Amazon's future competition will not only focus on products, but also on user understanding.

NowThe Amazon market has entered a stage of refined operations.

In the past, sellers focused on product rankings, ad clicks, and order numbers.

But in the long run, what really determines brand development is whether sellers understand their users.

Knowing where consumers come from, what they pay attention to, and which users are worth maintaining in the long term will affect the future growth of the brand.

For those who want to expand overseas marketsFor Amazon sellers, finding accurate buyer resources and doing a good job in user screening is more important than simply increasing advertising investment.

if you are looking forFor Amazon seller list compilation, overseas buyer resource screening, cross-border e-commerce customer development and other needs, you can try using Digital Planet to help organize user resources more suitable for overseas promotion through Amazon-related user screening, number detection, social account detection and other functions.

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