How to promote Telegram overseas? From traffic growth to precise user operation

many people doWhen Telegram is promoted overseas, the first goal is to rapidly increase the number of users.

After a set of procedures such as establishing a group, attracting people, cooperative promotion, and distribution channels, you will soon see the number of group members increase. Some projects have even accumulated tens of thousands or hundreds of thousands of users in a short period of time. It seems that the scale of the community has been formed.

But after a period of actual operation, many people will find a problem: the number of people in the group is increasing, but the activity is getting lower and lower; there are many new members added every day, but the number of people willing to participate in discussions, click on content, and generate conversions has not increased significantly.

This is also a lotDifficulties that Telegram promotion projects are prone to encounter.

On the surface, the problem is"User is inactive".

But looking deeper, the real problem is: the promotion process only focuses on user entry, but ignores user quality.

Telegram's overseas promotion does not end with adding more people to the group. Instead, it needs to consider why these users come, whether they meet the target market, and whether they have long-term operational value.

The most common misunderstanding when promoting Telegram is to only look at the growth rate

In overseas community operations, growth rate is indeed important.

A newly started operationIf a Telegram channel or group has no users for a long time, it will be difficult to have influence.

Therefore, many operators will find ways to expand exposure in the early stage and attract more users to join through cooperative promotion, social media traffic, event rewards, etc.

There is nothing wrong with this approach per se.

The real problem is that many promotion teams“Joining the group” becomes the ultimate goal.

For example, a project attracted50,000 Telegram users entered the community.

During the event, the group was very lively and there were a lot of messages every day.

However, after the event, the operators found that most users no longer interacted, and many members even never seriously understood the project content.

This shows that these users only completed the joining behavior once and did not really become part of the community.

forFor Telegram promotion, the number of users is only superficial data, and whether users generate value is the core.

WhyThe number of Telegram users increases, but conversions do not increase

Telegram’s user sources are very complex.

The value of users brought by different channels varies greatly.

For example, users attracted through industry communities may be interested in relevant content themselves; users who enter through event rewards may only be seeking rewards; users who enter through a large amount of exposure may only pay attention briefly.

If operators do not differentiate between these users but operate in the same way, the promotion effect will easily decrease.

For example, an overseas game project promotionTelegram community.

If most users enter the group just to receive event rewards, they may leave after the event ends.

But if the users themselves like the game content and continue to pay attention to updates, then such users are more likely to become long-term players.

so,The real problem that Telegram needs to solve when promoting overseas is not “how to get more users”, but “how to find more matching users”.

Telegram promotion enters refined operation stage

In the past, many overseas projects were doneTelegram promotion will focus on group size.

Because the number of users is easy to display and can easily be used as part of the project's influence.

But now more and more operations teams are starting to focus on more realistic data.

For example, how many real users participate in discussions in a community every day; which users follow the content for a long time; which members are willing to participate in activities; and which users may become core users.

This data determines the community's ability to grow in the future.

especially forFor projects such as Web3, games, and cross-border brands that rely on community operations, user relationships are more important than simple number of people.

A silent group of tens of thousands of people may not be as valuable as a high-quality community of several thousand people.

therefore,Telegram promotion is gradually shifting from “traffic acquisition” in the past to “user operations”.

DoTelegram overseas promotion, early user screening is more important than later maintenance

Many operations teams are accustomed to focusing on after users enter.

design activities;

publish content;

Maintain group chat.

Of course these are important.

However, if the quality of users entering in the early stage is not high, the operating costs will become higher and higher later.

For example, a team is preparing to enter the Southeast Asian market and hopes toTelegram promotes products.

If a large number of users initially attracted come from non-target areas, or the account itself has no active value for a long time, then no matter how much content is sent later, it will be difficult to achieve the desired effect.

On the contrary, if you can sort out target user resources before promotion and screen out users who are more in line with the market direction, subsequent operations will be easier.

This is why more and more overseas promotion teams are beginning to pay attention toTelegram user filtering.

How Digital Planet HelpsTelegram overseas promotion and optimization of user resources

in realityDuring the Telegram promotion process, many teams will accumulate a large amount of user data.

For example, through different channelsTelegram account resources, obtain user lists through cooperative promotion, or operate multiple Telegram communities for a long time.

But as data accumulates, new questions will arise: Which accounts are still valid? Which users are worth continuing? Which resources need to be reorganized?

Digital Planet can help users targetTelegram account resources are screened and detected.

For example, an overseas project has tens of thousands ofTelegram user data, but it is impossible to judge whether these accounts are currently valuable.

Through Digital Planet, theseTelegram accounts are screened in batches to help users sort out their account status, filter out low-quality resources, and make subsequent promotions more focused.

If the operations team is going to target a certain country or regionFor Telegram promotion, you can also organize user resources related to the target market in advance, and then improve the quality of the promotion list through screening.

For long term operationFor the Telegram community team, this approach can reduce the operational pressure caused by a large number of invalid users and allow promoters to focus more on truly valuable user interactions.

The core of Telegram’s overseas promotion is to establish effective user connections

The overseas promotion environment is changing.

In the past, many projects believed that they could achieve growth as long as they continued to expand their user base.

But now, it is becoming increasingly difficult for users to be attracted by simplicity, and market competition is becoming increasingly fierce.

truly effectiveTo promote Telegram, you need to pay attention to user sources, user quality, and long-term operational value at the same time.

Finding the right person is more important than finding more people.

if you are doingFor Telegram's overseas promotion, community operations, or overseas user resource sorting, you can try using Digital Planet to help optimize promotion data and improve overseas user operation efficiency through Telegram account screening, user resource detection, number screening and other capabilities.

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