Where does Vietnam TikTok marketing data come from? To acquire local customers, first clarify the customer entrance

do vietnamOne of the most confusing things when marketing on TikTok is to regard the number of views, likes, and fans as customer data. Just because the video has been played by 100,000 people does not mean that it has received 100,000 potential customers; the comment area is very busy, but it does not mean that these people will leave their contact information. Vietnam TikTok marketing data that can truly enter the sales process usually comes from forms actively filled out by users, independent website consultation, landing page registration, customer service portals, event registration and other channels. TikTok is responsible for attracting people, and the customer portal is responsible for turning interest into leads that can be followed up.

If this logic is clarified from the beginning, Vietnam will be done laterIt will be much easier to acquire customers on TikTok. First think about where users will go after watching the video, and then consider how to organize the numbers and which social platform to contact through, instead of chasing the number of views first, only to find out in the end that there are no customers to follow.

Traffic on TikTok is not equal to customer list

VietnamThe first thing you get from TikTok marketing is traffic.

When users see a video, they may stay for a few seconds, or they may like, comment, or follow the account. These behaviors can help determine whether the content is popular, but they cannot be directly used as customer contact information.

To truly enter the customer development stage, there is usually one more step to take.

For example, a user clicks on the website after entering the homepage;

Enter the product page to submit an inquiry;

Leave your mobile phone number through the advertising form;

Actively enterCustomer service portals for WhatsApp, Zalo, etc.;

Sign up for an event or request a product trial.

At this point, the company really has marketing leads that it can continue to process.

So VietnamTikTok marketing data acquisition should not be understood as directly exporting viewing users in batches from the platform, but guiding interested people to the company's own customer acquisition portal through content and advertisements.

The first entry can beTikTok form

if doneTikTok ads and forms are a relatively direct way to acquire customers.

After users see the product advertisement, they can submit their name, phone number, product requirements and other information without jumping to too many pages.

Don't make form fields too complicated.

For ordinary products, you can first collect mobile phone numbers, regions, and products of interest, and then add quantity, budget, or company information based on business conditions.

If you ask users to fill in more than a dozen fields at the beginning, many people will quit before submitting.

But the fields cannot be as small as just the mobile phone number.

If the salesperson only gets a string of Vietnamese numbers in the end, but does not know which product the user viewed, the first sentence will still have to be asked again, and the previous advertising information will be wasted.

It is more practical to keep at least:

Phone number

source advertising

Follow products

Submission time

area

This information is enough to support the first sales follow-up.

The second entrance is an independent station and landing page

Some products are not suitable to be explained clearly in a form.

Such as industrial equipment, software services,For B2B products and high-order products, users usually need to read the product introduction, parameters, cases and price information first.

At this timeTikTok is more suitable for driving traffic.

The video first determines whether the user is interested, the independent website is responsible for further introducing the product, and finally collects contact information through the inquiry form.

This kind of clue is often more valuable than a regular like user because the user has completed several actions in a row:

watch videos;

Click homepage;

Enter the website;

Browse products;

Finally, take the initiative to submit a consultation.

The further back the behavior is, the clearer the interest usually is.

So VietnamWhen screening potential TikTok customers, you can give higher priority to website inquiry users.

The third entrance is customer service consultation

After watching the video, some Vietnamese users did not want to fill in the form and preferred to ask directly.

At this time, the customer service entrance can be arranged according to the business.

For example, website online customer service, the company’s ownWhatsApp, Zalo or other clearly provided contact methods.

After users actively initiate consultation, this type of data will be easier to judge.

Because sales already know what customers have asked.

For example, users directly ask about the price, whether it is in stock, whether it can be delivered, and how to choose product specifications. These are relatively clear demand signals.

Such customers no longer need to start with a company introduction.

It's usually smoother to directly address the question he just asked.

VietnamTikTok data must retain its source

The same Vietnamese mobile phone number comes from different sources, and the sales value is very different.

One number comes from regular event registration.

Another one fromAn advertisement for a product on TikTok.

There is also one from the independent website quotation page.

All three can be contacted normally, but the subsequent processing methods are completely different.

Therefore, when data is sorted,It’s best not to lose the source of TikTok.

You can record the specific advertisement, product, and landing page. At least keep it.TikTok is the primary source.

If you look at the sales results later, you will know:

Which video brings the most customers;

Which product has more inquiries;

Which advertising form is of higher quality;

Which content is only played, with no real clues.

This will provide a basis for adjustments to the next round of content and advertising budgets.

After getting the Vietnam number, first solve the format and duplication issues

After TikTok starts to bring in leads steadily, the number data will soon increase.

The same user may submit the form twice, or he may first reserve money by reading the advertisement, and then consult from an independent website.

If duplication is not removed, it will be easy for sales to contact you repeatedly.

Vietnamese number local formats and international formats may also be mixed.

Therefore, before the data enters sales, it is best to unify the number format and then clean up duplicate records.

If the same number appears multiple times, don't just leave one mobile phone number. You can also merge information from different sources.

For example, the first time fromFor TikTok ads, I inquired about product A for the second time, and asked about the price for the third time. Putting this information in the same customer profile will be more valuable than simply deleting duplicates.

Digital Planet is suitable for placing leads before they enter sales

VietnamTikTok is responsible for attracting target users to the form, website or customer service entrance. After the users take the initiative to leave their contact information, it enters the data collection stage.

Digital Planet can be placed here for use.

After the enterprise unifies the Vietnamese customer numbers it has obtained and removes duplications, it can use Digital Planet to make arrangements based on subsequent communication needs.Filter related to WhatsApp, Telegram, Zalo and other platforms, and then reclassify the numbers according to the target channels.

For example, a group of VietnameseTikTok clues can be organized into:

TikTok advertising + Zalo related users

TikTok form＋WhatsApp has been activated

Independent station inquiry +Telegram related users

historyTikTok leads + target communication channels confirmed

In this way, after sales get the list, they not only know where the customers come fromTikTok, and also knows which channel is more appropriate to continue contact.

Digital Planet is responsible for organizing existing numbers and screening social platforms, not fromTikTok directly acquires unfamiliar viewing users. The real source of TikTok marketing data is the contact information left by users and the company's own business entrance.

Once you have the number, you still need to continue screening customers’ intentions.

Everyone’s needs in the TikTok form will be different.

Some people just submit it casually;

Someone has explicitly asked about the price;

Someone is preparing to purchase in bulk;

Others just want to know first.

Therefore, after the numbers are screened, we still need to continue to look at the user's filled-in content and subsequent behavior.

It can be simply divided into three categories.

High priority: proactive inquiry, price, purchase quantity, and delivery.

Medium priority: Submit the form, have clear product interest, but have not made further inquiries.

Ordinary clues: Only contact information is left, and there is no obvious product demand.

In this way, sales will deal with high-priority customers first every day, and there is no need to put allTikTok leads are evenly distributed across time.

VietnamTikTok customers follow up to continue the original content

If a user comes in from a specific video, it is best for sales to continue this content.

For example, the video showsFor product A, after the user submits the form, they will continue directly around product A.

If the user comes from the price advertisement, they can directly confirm the quantity, specifications and delivery area.

If the video content is a product feature demonstration, first ask him which feature he pays more attention to.

Don’t let the user just finish readingTikTok advertising, sales turned around and posted a large piece of company history.

The previous content has already provided some introduction to sales, and we should continue to promote demand later.

soTikTok short videos and sales will not be separated into two parts.

In the end, data acquisition still depends on whether it can be turned into real consultation.

VietnamWhether TikTok’s marketing data is good or not depends not only on the number of forms.

You can continue to look further:

How many forms does the video bring;

How many duplicate numbers are there in the form;

How many numbers can normally enter the target communication channel;

How many users are willing to reply;

How many people ask real product questions;

How many finally entered the quotation or transaction.

If the video plays well but there are few forms, the customer acquisition portal may not be obvious enough.

If there are many forms, but they are repeated a lot or there is no demand, it means that the advertising audience and form design need to be adjusted.

If the quality of the numbers compiled through Digital Planet is good, but the sales response rate is low, you need to look at the contact speed and communication content.

Only by looking back layer by layer can we understand VietnamWhere does TikTok get stuck in acquiring customers?

VietnamTikTok marketing data is not taken directly from the number of views. A more practical way is to first use short videos to attract target users to the form, independent website, customer service and event entrance, so that those who are truly interested can take the initiative to leave their contact information, and then complete number deduplication, channel screening and customer classification.

TikTok is responsible for bringing people in, the customer portal is responsible for keeping people, Digital Planet is responsible for sorting out the existing numbers, and sales will continue to push forward the transactions for those parts that are really in demand.

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