How to filter men and women on WhatsApp? How to cooperate with account detection if you already have a gender tag?

If there are already reliable male and female labels in the customer profile, you can continue to communicate with them.Use WhatsApp account status together to assign different customers to more appropriate operational groups.

However, if there is no gender information in the raw data, it is not recommended to directly determine the real man or woman based only on the mobile phone number, avatar, nickname, or whether the account is open.The truly practical way to filter men and women on WhatsApp is to combine existing gender tags with account channels, product interests, regions, and recent needs.

WhatsApp account status and gender label are not the same thing

Mobile phone number has been activatedWhatsApp can only show that the number has the corresponding account base, but it cannot directly indicate whether the real user behind the account is male or female.

Similarly, avatars and nicknames are not suitable as the only basis for judgment.

The avatar may not be the person you are, and the nickname may be more neutral. If the original data does not have reliable gender information, rather than forcing a judgment, it is better to retain it first"Unknown" status.

Once the wrong male and female labels enter subsequent marketing, it will easily lead to a mismatch between the content and customer needs.

Which male and female labels are more suitable to continue using?

If the customer has actively filled in gender information in the past, these fields can continue to be retained.

Common sources include:

lOfficial website registration or consultation form;

lMember information;

lCRM already has customer fields;

lEvent registration information;

lAccount information filled in by customers;

lReliable labels in the enterprise's original business system.

These gender information itself has been matched with the customer's mobile phone number, and then combined withWhatsApp account detection can further confirm which customers have WhatsApp communication portals.

This is more reliable than guessing the gender from account information alone.

The labels for men and women already exist, and thenWhatsApp channel complete

When the amount of customer data is relatively large, you can sort out the mobile phone number layer first and then continue to add it.WhatsApp account status.

Digital Planet supports those who already have customer numbersWhatsApp-related batch screening can sort out account-based data and continue to correspond with the original gender, region, product interests, customer sources and other information.

for example:

Female customers +WhatsApp has been activated + recently inquired about skin care products

You can enter the corresponding product to follow up.

Male customers＋WhatsApp has been activated + historical transactions

It can be combined with repurchase, new products or after-sales maintenance.

Gender tag already exists + not detectedWhatsApp activated

The customer himself remains and continues to use the phone,Telegram, LINE, email and other existing channels.

In this way, the account detection is responsible for the communication entrance, and the gender label is responsible for the auxiliary grouping, so the two parts will not be mixed together.

Simply distinguishing men and women is not enough, product interest is more important

They are all female customers, but their actual needs may be completely different.

Some people pay attention to beauty, some buy digital products, and some inquire about household products; male customers may also be distributed in different product categories.

So really doWhen grouping WhatsApp customers, you can combine several conditions:

gender;

Region;

product interest;

Recent inquiries;

Purchase history;

Customer source;

WhatsApp account status.

Gender is only one of the auxiliary conditions.

If a customer has just recently taken the initiative to consult, even if the gender is temporarily unknown, it may be more worthy of priority follow-up than a customer who has not interacted for a long time but has complete male and female labels.

Customers of the same gender cannot all post the same content.

The purpose of male and female screening is not to put all men on one list and all women on one list, and then send them out in a unified way.

The current stage of the customer is also important.

For example, two female customers have already openedWhatsApp:

One just made an inquiry yesterday;

No interaction for a year and a half.

The former is more suitable for following up on products, prices and deliveries, while the latter can reduce the frequency of contact and reactivate it when new products, price changes or other legitimate reasons arise.

Old customers, new inquiries, repeat purchase customers, after-sales customers and long-term silent customers should use different operating rhythms.

Customers whose gender is unknown can also operate normally

Customer data cannot always be complete.

Some numbers haveWhatsApp account, clear product requirements, and real inquiries, but there is no gender field. There is absolutely no need for such customers to reduce their value just because of the lack of male and female labels.

You can continue based on:

Have you received any recent replies?

What products have been consulted;

From which market?

Are there any historical orders?

Are you in the quotation stage now?

Use real business information to prioritize.

Gender tags are used to help the content match better, but are not a prerequisite for judging whether the customer is valuable.

WhatsApp’s male and female screening is ultimately to better match the content

If there is reliable gender information, then cooperate with Digital Planet’sBy filtering WhatsApp accounts, you can more clearly combine customer channels with original labels.

For example, customers with different genders, different regions, and different product interests can enter the corresponding content and follow-up process respectively; customers without reliable gender information will continue to operate according to their real needs and business behaviors, and there is no need to make forced judgments for the sake of complete labeling.

The real value of WhatsApp's male and female filtering is to make existing customer data more useful, rather than pursuing "what are the male numbers and what are the female numbers" alone?

if inIf you have any questions about WhatsApp male and female screening, account status detection, customer tag sorting, or other overseas social platform data screening, you can directly contact Digital Planet official customer service. Digital Planet provides free consultation and can assist in choosing a more appropriate screening method based on actual customer data, target markets and operational scenarios.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

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The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

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