Screening Facebook Dating Accounts｜How to classify dating user data in more detail

DoWhen filtering Facebook dating accounts, the real solution is usually not to “find all Facebook users”, but to start withCustomer number that has been legally obtainedHere, first confirm which numbers haveBased on the Facebook account, combined with the existing country, source, user-filled information and other information, different types of data are separated.

Dating businesses are particularly prone to a problem: there are many advertising leads, but they all end up in the same customer list. Some are from different countries, some follow different activities, some have just left their contact information, and some have historical data from several months ago. If this layer is not sorted out clearly, it will be difficult to carry out targeted operations even if there are many numbers later.

Screening Facebook dating accounts, first solve the account entrance

Already have a mobile phone number andFacebook account is not the same thing.

A mobile phone number can be used normally, but it may not be availableFacebook account basics. Therefore, if the subsequent customer operations are going to continue to focus on Facebook, you can first screen the account layer clearly.

Digital Planet SupportFacebook related number screening can batch process existing customer mobile phone numbers to help sort out the corresponding account opening status.

When there are only a few dozen numbers, manual processing can still be done slowly; if channels such as advertising, websites, and events accumulate tens of thousands or even more numbers over a long period of time, batch screening will be more suitable for actual business.

Dating users should not only be divided into"With Facebook" and "Without Facebook"

After the accounts are screened out, the truly useful work has just begun.

Customer differentiation in the dating business usually comes from the raw data itself, notFacebook account status is automatically told to you.

For example, some customers are from the Japanese market, some are from Southeast Asia; some are from theAdvertisement A comes in, and some users leave their contact information through activity B; some users actively fill in their region, age group or dating preferences in the form.

This information can continue to be retained if it has been obtained legally.

In this way, when sorting out later, you can know a certainWhich market the Facebook user comes from and what entrance they initially entered through, instead of just a list of "Facebook is open".

It is best for advertising sources to always follow the customers

Dating ads often run many materials at the same time.

Some advertisements emphasize communication of interests, some focus on urban social networking, and some may correspond to different countries and languages. If the user leaves his number, the source information is lost, and it will be difficult to know why he came in in the first place when chatting later.

so doingWhen filtering Facebook accounts, it is recommended not to delete the original advertising source.

For example, a customer originally entered from an advertisement in the Tokyo area and was screened and confirmed to haveBased on the Facebook account, you will still know this advertisement from the Tokyo market in the future.

This kind of information adds a lot more than simply"Precision tag" is more practical because it directly affects how subsequent content should be written.

Regions can be divided, but don’t cut the data into too many pieces

Dating users are usually more suitable for basic classification according to market and region.

For example, different countries use different languages, and different cities may correspond to different activities or service scopes. If there is already regional information in the original data, you can continue to organize it according to actual business.

But the classification is not as detailed as possible.

If more than a dozen conditions such as country, city, age group, source, product, activity, time, etc. are stacked together from the beginning, it is easy to end up with only a small amount of data left in each group, and the operation will become complicated.

A more practical approach is to start by retaining two or three conditions that really impact your marketing.

For example, look at the country and source first, and then add other existing user information if necessary later.

Age, gender and other information must be obtained from the original customer information

Dating services often need to be further classified according to user information, but here the data source must be clearly distinguished.

If the user has actively filled in age group, gender and other information in registration, forms or existing customer profiles, it can continue to be used for internal customer classification.

But you can’t activate it just because of a mobile phone number.Facebook directly interprets the account status as the real age, gender or intention to make friends.

This layer of Digital Planet is mainly responsible forFacebook account related screening, the customer information you already have is responsible for supplementing business classification.

When the two parts are combined, the logic will be clearer.

FirstClear up the Facebook account entrance, and then talk about user classification

For a large number of dating customer numbers, you can first do a round of basic sorting.

Remove duplicate numbers first, check the country and format first, and then confirm through Digital PlanetFacebook related account status.

After the accounts are screened out, there is no need to re-create a completely unfamiliar data system. You can directly continue to use the original market, advertising sources, user-filled information and historical interaction records.

Such a originally chaotic number list will gradually become easier to operate.Facebook customer list.

The point is not to put many labels on each person, but to make each piece of data answer a few simple questions:

Where does this customer come from?

Is there currentlyFacebook account basics;

What was the original focus;

Which follow-up process should be entered now.

Users who have just entered should not be placed in the same rhythm as historical data.

Dating customers are also more time-sensitive.

Users who have just left their contact information through advertisements or events are usually more suitable to undertake the original content in a timely manner. For example, if the user sees an event in a certain city, subsequent communication will continue to focus on this event, and there is no need to resend completely irrelevant introductions.

Historical users left several months ago are different.

This type of data can be reorganized firstFacebook account status, then look at the original source and interaction records. If you haven't continued communication for a long time, you don't need to use the exact same frequency as a new customer.

The emphasis is on receiving new data in a timely manner, while historical data is more suitable for reactivation. The operational logic of the two is inherently different.

After detection, the chat content should also change according to the source of the customer.

After Facebook account screening is completed, one of the most taboo things is that all users use the same opening content.

Users who enter from the city event can continue to talk about the event itself; people who enter from the content advertisement can continue the topics they saw; customers who enter from the website form can continue to communicate based on the filled-in content.

If there has been historical interaction, do not treat the other party as a new customer for the first time.

This mode of operation is not complicated, but it is better than simply pursuing"How many Facebook accounts to filter out" makes it easier to actually use the data.

Screening Facebook dating accounts, the key is to clarify the data relationship

Dating customer data does not need to be particularly complex from the beginning.

First, go through Digital PlanetThe Facebook account entrance is sorted out clearly, and the original country, advertising source, and information actively provided by users are retained, and then operated separately according to new and old customers and actual business scenarios.

Account screening solution"Is there Facebook?" The original data will determine "what is the original situation of this customer", and subsequent interactions will determine "how to follow up next."

After these three layers are separated,Facebook dating account data will be easier to use in the long term than simply stacking a lot of tags.

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