Amazon email registration detection and mobile phone number detection, how to merge the results to avoid duplication

The same customer may leave an email address in the advertising form, a mobile phone number in the order form, and use another contact method when making inquiries. FinishAfter Amazon email registration and mobile phone number detection, if the two results are directly counted together, it is easy to count one person as two users.

But conversely, merging email addresses and mobile phone numbers as long as the names are the same may also mistakenly group two different people together.

A safer way is to first organize and detect email addresses and mobile phone numbers separately, and then establish associations based on reliable information such as order numbers, customer accounts, or personal confirmations. Digital Planet is responsible for supplementingAmazon registration status and original business information are responsible for confirming whether the email address and mobile phone number belong to the same person.

It is common for a customer to have two records

When customers first see an advertisement, they may only fill in their email address; when entering the website for consultation, they may also leave their mobile phone number; after actually placing an order, another contact number may appear in the delivery information.

From the table, these are two or even three different records, but they may be the same customer behind them.

The opposite is also true. A company email address may be shared by multiple people, family members may use the same shipping number, and one buyer may fill an order for someone else. If the email address and mobile phone number appear in one order at the same time, there is no guarantee that they will always be used by the same person.

Amazon's official help information shows that Amazon accounts can add a mobile phone number for login and security settings, and multi-factor authentication can also send a verification code to the email or mobile phone number saved in the account.Amazon mobile phone number setting instructions

This shows that both email and mobile phone numbers may be related toAmazon accounts are associated, but two registration statuses are detected, and it still cannot automatically prove that they belong to the same account or the same customer.

Do not put your email address and mobile phone number into the same field

The most common problem that occurs when organizing data is to put both email and mobile phone numbers inin the "Contact Information" column.

This column contains both full email addresses, numbers with country codes, and numbers in local format. Subsequent deduplication, detection, and result backfilling can become confusing.

A more reasonable way is to create separate fields for email and mobile phone number. Each customer record retains at least an internal number, email address, mobile phone number, source, acquisition time and order number. If there is no email or mobile phone number, the corresponding position can be left blank, but the internal number cannot be repeated.

For example, if the same customer leaves an email address in the advertisement and a mobile phone number in the order, they can be retained as two original records. After finding a reliable basis for association, add the same customer number to the two records.

digital planetAmazon email registration detection and mobile phone number detection should also be performed separately. The mailbox enters the mailbox detection process. The mobile phone number first unifies the international area code and format, and then enters the number detection process. Do not forcefully splice it before submitting for detection.

First remove the duplicates separately, and then detect them separately.

The duplication rules for email addresses and mobile phone numbers are different and need to be handled separately.

When organizing your mailbox, you can unify capitalization, delete leading and trailing spaces, and check for obvious formatting errors.Amazon's official current instructions mention that the same email address is no longer allowed to be used for multiple Amazon accounts; if the system prompts that the same email address corresponds to multiple accounts, you usually need to enter the default account processing.Amazon official account description

However, this does not mean that all customer data can be directly merged after the same mailbox is detected. The email address may be forwarded, shared, or simply filled in multiple times. Detection tasks can be combined during deduplication, but the original source still needs to be preserved.

The mobile phone number must first add the country area code, remove meaningless symbols, and distinguish between local numbers and international formats. After the format is unified, duplicates will be removed according to the complete number.

After the sorting is completed, it can be done separately through Digital PlanetAmazon email registration detection and mobile phone number related detection. The same email address or mobile phone number only needs to be tested once, and after the test is completed, the results will be backfilled into all corresponding original records.

This will not only reduce duplicate detection, but also prevent advertising sources, order dates and customer interaction information from being lost due to deduplication.

The test results cannot directly prove that the email address and mobile phone number belong to the same account.

Suppose a mailbox detectsAmazon registration status, a mobile phone number also detected related status, both results are normal, still cannot combine them based on this alone.

The reason is simple: the email address may belong to the purchaser, and the mobile phone number may belong to the consignee; or it may be that two different customers happen to appear in the same business record.

Digital Planet can help confirm whether the email or number has the corresponding platform status, but it will not be registered at the same time because the two dataAmazon, automatically proves that they belong to the same account.

Reasons that are really suitable for establishing associations include:

lThe email address and mobile phone number come from the same logged-in customer account;

lBoth contact information shall be submitted and confirmed by the customer at the same time;

lBoth are linked to the same internal customer number;

lCustomers actively verify during after-sales or account settings;

lLegally saved order information can clearly prove the contact relationship.

The evidence is not sufficient if only the names, regions or testing status are the same. The name may be the same, the region is too large, and the platform registration status is shared by many users.

Statistics can be combined, but original contact information should not be deleted

After confirming that the email address and mobile phone number belong to the same customer, you can set the same internal customer number for them. When subsequently counting the number of real users, the internal customer number shall prevail, rather than simply calculating the sum of the number of email addresses and mobile phone numbers.

For example, the test results include800 Amazon registered email addresses and 600 related mobile phone numbers. If 300 sets of email addresses and mobile phone numbers have been confirmed to belong to the same customer, the number of real users cannot be directly written as 1,400.

But merging statistics does not mean deleting one of the contact methods.

Email addresses and mobile phone numbers play different roles. The email address may be used for account login, order notification and formal communication, and the mobile phone number may be used for delivery, identity verification or customer proactive consultation. Deleting one of them will cause subsequent services to lose important information.

A more practical approach is to establish a unified customer number, and retain the original email address, original mobile phone number, respective sources, andAmazon detection status and detection date. This way users are not double-counted and complete contact details are retained.

When the connection cannot be confirmed, it is better to separate temporarily

If there is only one identical name, and there is no order number, customer account number or identity verification, you should not force the merge to make the data look tidy.

Error merging is more troublesome than temporary duplication. When two different customers are combined into one, it may lead to incorrect order attribution, confusing communication content, or even sending information from one customer to another.

If it cannot be confirmed temporarily, you can add it to the record"Pending association" status. The email address and mobile phone number will respectively retain the Amazon detection results of Digital Planet, and will be merged after reliable information appears later.

If two records have no further basis for a long time, they will continue to be managed as independent contact information. During statistics, the number of registered email addresses, the number of related mobile phone numbers, and the number of confirmed independent customers can be displayed separately. There is no need to force a seemingly accurate total number of people.

The test dates are different and the results cannot be put together directly.

Amazon account status may change, and email and mobile phone numbers may also be changed. If the email was tested six months ago and the mobile phone number was tested today, the times corresponding to the two results are not consistent.

Testing dates should be checked before merging. For historical materials ready for reuse, this can be done again through Digital PlanetAmazon email registration detection and number status review, try to keep the two types of results within a close time range.

You also need to pay attention to whether the mobile phone number has been shut down or reallocated. If the historical mobile phone number is now used by a new user, even if it is currently detectedAmazon-related status cannot continue to be merged with the original email data.

Mailboxes can also become invalid, deactivated, or taken over by someone else. What Digital Planet provides is a reference to the current platform registration status, not a permanent and valid proof of identity relationship.

Therefore, in addition to saving the test results, the data table also retains the test date. Without a record of the state over time, it's hard to tell whether it's still applicable now.

A simple example can help you see where the repetition comes from

collected from an event1,000 email addresses and 700 mobile phone numbers. After using Digital Planet to complete the Amazon mailbox registration test and mobile phone number test, we obtained 650 mailboxes with relevant status and 420 related mobile phone numbers.

If we add them directly, we get1070 platform registration results.

After further matching, it was found thatThe 250 sets of email addresses and mobile phone numbers come from the same customer account, and are based on the order number or personal confirmation. Then the number of confirmed independent users should be recalculated according to the customer number, instead of continuing to count each of the 250 customers twice.

The remaining email addresses and mobile phone numbers that are not reliably associated will continue to be kept separately. The result obtained in this way may not be as beautiful as simple addition, but it is closer to the real situation.

The most important thing here is not to pursue a larger number, but to clarify which information has been confirmed to belong to the same customer and which are still just two independent contact information.

Registration status cannot replace customer authorization

Email or mobile phone number detectedAmazon registration status can only show that there is a corresponding platform association, but cannot prove that the user agrees to receive marketing content from other businesses.

If the data comes from an order, it should be used first for order fulfillment and after-sales service; if it comes from an advertising form, it should be processed in accordance with the purposes agreed to by the user at the time. Just because Digital Planet detects the registration status of the platform, it cannot automatically expand the scope of use of contact information.

When merging customer profiles, also control what is visible. Those responsible for logistics do not necessarily need to see the complete marketing records, and those responsible for marketing do not necessarily need to have access to all sensitive order information.

digital planetAmazon email registration detection and mobile phone number detection solve the problem of whether the current platform status exists for different contact methods. The internal customer number resolves whether the two contact methods belong to the same customer.

First organize and detect separately, and then establish a correlation based on reliable evidence; after confirmation, merge the number of people but retain the original contact information; continue to separate if it cannot be confirmed. This way we can avoid counting the same person twice, and avoid combining different customers into one person in order to eliminate duplicates.

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