Travel consumption continues to heat up, and Airbnb users screen to meet booking demand

一趟旅行通常从搜索目的地开始,接着是看机票、找住宿、做路线,最后才轮到当地交通、餐厅、门票和体验项目。

A trip usually starts with searching for the destination, followed by looking at air tickets, finding accommodation, making routes, and finally turning to local transportation, restaurants, tickets and experiences.

Accommodation may seem like just one part of the journey, but it actually connects the entire journey. usePeople who use Airbnb have often entered a more specific travel scenario: they may be looking for accommodation, or they may be planning a destination, travel time, or local experience.

Users of this type of platform are more important to tourism service promotion than general"People who like to travel" have more practical reference value.

What are the needs behind Airbnb users?

The Airbnb platform is closely related to accommodation bookings, but users’ consumption needs do not stop at rooms.

After determining your destination, you may need to:

lAirport transfers and local transportation;

lAttraction tickets and one-day tours;

lTravel card or mobile network service;

lLuggage storage and transfer services;

lRestaurants, activities and local experiences;

lTravel insurance and payment tools.

So, filterAirbnb users are not just for the accommodation industry. As long as the product is related to the travel process, content entry points can be found around this group of people.

Digital Planet SupportAirbnb platform user screening can identify Airbnb users from batches of mobile phone numbers, providing a clearer range of people for the promotion of tourism, accommodation and local services.

Let’s talk about a day in the life of a traveler

Suppose a user is planning to travel to Thailand.

In the morning, he checked the accommodation location; at noon, he studied the transportation from the airport to the city; in the afternoon, he compared local Internet access methods; in the evening, he started collecting restaurants and attractions. On the surface, these are several different consumer demands, but in fact they all come from the same trip.

If you are promoting a Thailand travel internet card, the content can emphasize how to connect to the Internet after landing; if it is an airport transfer, you can directly explain the coverage area, pick-up time and booking entrance; if it is a local day trip, you can focus on the route, meeting place and travel duration.

Filter by Digital PlanetOnce you become a user of the Airbnb platform, promotion content can be based on real travel needs, rather than just writing a broad introduction such as "providing high-quality services to travel users."

Don’t just write about tourism promotion“Welcome to somewhere”

Travel content can easily turn into introductions to attractions: the beaches are beautiful, the food is plentiful, and the city is lively. But when users are actually ready to place an order, they usually care more about specific information.

for example:

The pick-up and drop-off service should clearly state the coverage and reservation method; the Internet card should describe the applicable areas and usage scenarios; local activities should highlight the time, location and participation entrance; accommodation supporting services can focus on check-in, luggage and surrounding transportation.

Airbnb users are already connected to the travel and accommodation scene, and the content can be less atmospheric and more practical. In this way, users can immediately know how this service relates to their journey after reading it.

Different destinations have very different needs

Island travel focuses on transfers, diving and sun protection; city travel pays more attention to transportation, attractions and restaurants; business travel may require stable network, meeting space and convenient payment.

therefore,Airbnb user screening can also be used in conjunction with destination markets.

For example, if an airport transfer service covers Japan, Thailand and the United Arab Emirates, you can first distinguish the numbers by region and then filter them by Digital PlanetAirbnb user. Then prepare different content based on the service scope, language and travel habits of each place.

For the Japanese market, you can highlight luggage distribution between stations and accommodation; for the Thai market, you can introduce airport transfers and local chartered cars; for the UAE market, you can focus on urban transportation, business transfers, and scenic spots routes.

It is also a travel service. If you change the destination, the focus of users will change.

How else can Airbnb user screening be segmented?

If the promotion project has further requirements for equipment or platforms, it can also be combined with other screening functions.

Such as travelThe App only provides the iOS version, so you can focus on Apple device users; if you plan to provide consulting services through WhatsApp, you can continue to screen WhatsApp users; if the project covers multiple countries, you can also arrange promotion based on the number area and operator information.

Digital Planet canAirbnb user identification also supports filtering on social platforms, mobile devices, operators and number status. With the cooperation of multiple dimensions, tourism products can more naturally correspond to different travel scenarios.

Extends from the accommodation entrance to the entire journey

Airbnb connects not just a room, but also a series of needs after the user arrives at the destination.

Filter by Digital PlanetAirbnb platform users can find people closer to their travel scenes for accommodation, transportation, Internet access, tickets and local services. Combined with the design content of destinations and product uses, promotion does not have to stop at the broad expression of “love traveling”.

Users are already planning their journey, and the next thing to do is to put the services they really need in front of them.

 

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