The volume of cross-border parcels continues to increase, and DHL user identification targets international delivery groups.

There is a very clear route for cross-border parcels: order placement, delivery, transportation, and receipt.

Behind this route, in addition to sellers and recipients, there are also foreign trade companies, cross-border e-commerce, overseas warehouses, purchasing personnel and international logistics service providers. It seems that they are engaged in different businesses, but they have one thing in common——It is possible to use international shipping services.

If the promotion content is related to cross-border transportation, logistics tools or foreign trade services,DHL user identification can provide a more specific group entrance.

DHL users are not just people who send express delivery

mentionedDHL, many people think of sending documents or international packages. In fact, the people who use DHL may come from multiple business scenarios.

Foreign trade companies need to send contracts, documents and products; cross-border sellers need to process order distribution; factories may send samples; overseas warehouses need to connect transportation routes to different countries; international students and overseas families may also use international shipping services.

These people do not necessarily belong to the same industry, but they all have practical connections with cross-border logistics.

Digital Planet SupportDHL platform user identification can filter users who use DHL from batches of mobile phone numbers, allowing logistics software, foreign trade tools, cross-border e-commerce services and international shipping projects to find people who are closer to the business scenario.

How much demand can a package bring?

Suppose a cross-border seller wants to ship goods from China to Germany.

Before the package is sent out, it may require order management, packaging materials and freight calculation; after entering the transportation link, it may require track query, logistics notification and exception reminder; after arriving at the destination, it may also involve signature, return and exchange, and local distribution.

So, aroundDHL users can promote more than just “shipping services”.

Logistics query tools can highlight package tracking and status reminders; cross-border e-commerce systems can introduce synchronization of order and logistics information; overseas warehouse services can display warehousing, transshipment and local distribution; foreign trade software can focus on orders, documents and transportation management.

First filter out through Digital PlanetDHL users can prepare content according to the logistics link where the product is located, and the promotion theme will be more focused.

It is best to clearly state three pieces of information in the content

When promoting to the international shipping crowd, complex terms may not necessarily be useful. Users are usually more concerned about three issues.

Where does the service cover?

International logistics is directly related to the region. Promotional content can clearly cover countries, main lines or service areas, allowing users to quickly confirm whether it is suitable for their business.

Which aspect can be solved?

Whether the product is used to check logistics, manage orders, connect overseas warehouses, or arrange international transportation needs to be made clear at the beginning. The more specific the function is, the easier it is for users to understand.

Where to start?

Whether it is the inquiry portal, registration page or consultation method, they should be placed where they are easily visible. Cross-border logistics users usually view information with clear needs. A clear entrance will make it easier to operate in the next step.

What markets can DHL user screening be combined with?

DHL's business covers multiple countries and regions, so platform user screening can also be combined with the cross-border needs of different markets.

For example, if you promote logistics tracking software to the European market, you can focus on multi-country parcel management and shipping notifications; if you promote cross-border warehousing services to Southeast Asia, you can introduce warehousing, transshipment, and local distribution; if you promote foreign trade services to the Middle East market, you can highlight international transportation, order collaboration, and document processing.

Digital Planet can carry outDHL user identification can also be combined with number country, operator, equipment brand and other platform registration status to continue screening. In this way, the same cross-border service can prepare more appropriate content for different markets.

A practical promotion case

A certain logistics management tool is preparing to enter the British market. Its main function is to centrally view the transportation status of multiple orders.

Teams can start by using Digital Planet FilterDHL platform users then design content around "cross-border parcel tracking", "logistics status reminders" and "multiple order management". Compared with just writing "improving logistics efficiency", this expression makes it easier for users to understand what the product can do specifically.

If the product also supports mobile phones, it can also be combined with device system filtering to prepare corresponding entrances for Apple and Android users. In this way, the entire promotion process from the crowd to the functions to the usage methods will be smoother.

Find real business scenarios from a logistics platform

The needs of international delivery people are usually quite specific: where to go, how long does it take to transport, how to manage multiple orders, and how to connect logistics in different countries.

via digital planetFor user identification on the DHL platform, you can first find people related to international shipping, and then design content around logistics inquiries, order management, overseas warehouses and foreign trade services.

DHL is the logistics portal, connected behind it is a complete cross-border business chain. If you follow this chain to find demand, promoting content will naturally be more practical.

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