When operating a Discord community, first check the account activity. The promotion groups can be screened more specifically.

Discord社群里经常会出现一种很有意思的情况:成员数量看起来不少,真正参与聊天、查看公告或进入语音频道的人,却集中在其中一部分。

An interesting situation often occurs in Discord communities: the number of members seems to be large, but the people who actually participate in chats, view announcements, or enter voice channels are concentrated in some of them.

If you are planning to do game promotion,For Web3 community operations or new tool products, it is not enough to just check whether the account exists. First, pass the Discord account activity test to screen out users who are still using the platform recently, so that subsequent content arrangements will be more directional.

The large number of people in the community does not mean that everyone is watching

The number of members of a Discord server is intuitive, but after users enter the community, the frequency of use may not be the same.

Some people check the channel every day, some only show up during events, and some accounts are rarely used anymore. When preparing to promote, if you can first understand the recent usage status of the account, you can focus on the people who are more likely to see the content.

Digital Planet SupportDiscord account detection and active user screening can batch identify Discord users and their recent usage, helping operators screen out people who are still using the platform.

The function of this link is not complicated, it is to let"How many accounts are there in the community" further turned into "Which accounts are still in use recently?"

How to screen people for a gaming community event?

Suppose a multiplayer online game is about to launch a new map, and the team plans toOrganize trial activities on Discord.

If the same set of activity information is sent directly to all accounts, the content range will be wider. via digital planetAfter detecting Discord account activity, you can first screen out users who have recently used the platform, and then design activities around these people.

The activity content can be divided into several clear messages:

lWhen will the new map be opened?

lWhich players can participate;

lWhat steps need to be completed for trial play;

lWhere is the entrance to enter the server or download the game;

lWhat are the interactive links during the event?

For those who are still using it recentlyFor Discord users, this type of information is closer to their social usage habits. The content does not need to be too long. The event time and participation entrance are clearly stated so that users can quickly understand the key points.

What projects are suitable for active Discord users?

The most common scenarios for Discord include games, Web3, developer tools, AI products, and interest communities, but the actual scope of use can continue to extend.

Game projects can be passedDiscord active users are screened to find players; Web3 projects can be promoted around community content, product updates and online activities; developer tools can publish technical documents, version notes and use cases; AI products can invite users to experience new features, participate in discussions or provide feedback on usage experience.

If the product itself has strong social attributes,Discord users tend to understand content such as channels, roles, bots, and community events more easily than regular social platform users.

Digital Planet can filterDiscord platform users can also further narrow the scope based on account activity, so that the project can find people who are closer to the community operation scenario.

After active filtering, content no longer"flooding"

turn upAfter Discord becomes an active user, the next thing to do is to arrange content according to user needs instead of cramming all information into the same announcement.

Game users are more concerned about versions, roles and activities; developers are more concerned about functions, interfaces and documentation;AI tool users may want to see actual results; Web3 community users will pay attention to project progress, community discussions and product updates.

Same thingDiscord promotion, the content angle can be completely different.

For example, aWhen the AI ​​drawing tool is ready to find users in Discord, it can start with the actual generated effect and then introduce the operation entrance; if it is a developer API product, it can first put the usage scenarios and access instructions. The same platform does not mean that the content must be the same. The key point is whether the product can match user needs.

different countriesDiscord users can also operate separately

Discord covers multiple countries and regions, and the community language, active time, and content preferences will vary.

If a batch of numbers comes from the United States, the United Kingdom, Germany and Southeast Asia, they can be distinguished by region first and then processed through Digital PlanetDiscord account detection and active user screening. The content is then arranged according to the local language and time zone.

North American users can push events according to local evening time; the European market can prepare English or local language content; and Southeast Asian projects can design community themes according to different countries.

This kind of arrangement does not need to make the process very complicated. As long as the regions, people and content can be matched, the operation will be much smoother.

What other filters can Digital Planet cooperate with?

Discord account activity can be used as a main filtering direction, or it can be used in combination with other functions.

For example, the game only supportsFor the Android system, you can continue to screen Android device users; for products targeting specific countries, you can combine number and region information; if you plan to reach out through platforms such as Telegram and WhatsApp, you can also query other social platforms used by users.

Digital Planet SupportDiscord account detection, active user screening, device system identification and multi-platform user query. Combining these functions according to project needs can transform community promotion from broad coverage to more specific group operations.

For community operations, first find people who are still using it recently

The focus of Discord community operations is not only to increase the number of people on the server, but also to know which users are still using the platform in the near future.

via digital planetDiscord account activity detection can screen out people who have recently used Discord, and then arrange promotions around game activities, product updates, developer content or community topics.

Find active users first, and then explain the content clearly. Community operations do not require too many detours. Users are online, the content is relevant, and the entrance is clear, so promotion will naturally be easier to connect with.


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