PayPal email registration inquiry, cross-border payment people can be screened out in this way

A batch of mailboxes are placed in a table, and usually only the mailbox suffix can be seen.

someone usesGmail, some people use Outlook, and some people use business email. As for whether the people corresponding to these email addresses have been exposed to cross-border payments and whether they use PayPal, it cannot be determined by just looking at the email address names.

If you are promoting cross-border payment tools, foreign trade software, independent station services or overseas subscription products, you canPayPal email registration query first screens out users related to the PayPal platform, allowing promotion to move closer to cross-border payment scenarios from ordinary email addresses.

Let's use the idea of ​​​​an actual project to see how this type of mailbox can be used.

Project background: A cross-border bill management tool

A team launched a cross-border bill management tool. Its main functions include bill records, payment reminders, order classification and multi-currency amount viewing.

The product is suitable for cross-border sellers, freelancers, and teams that provide overseas services. However, when preparing for email promotion, I encountered a problem: I have a lot of email addresses, but I don’t know which people are closer to the cross-border payment scenario.

If sent directlyThe introduction of "multi-currency bill management tools" will cover a wide range of topics. Many recipients may use email addresses but have no relevant overseas payment or collection needs.

What the team needs is not more mailboxes, but to find them from existing mailboxes firstPayPal platform users.

Step one: proceedPayPal email registration inquiry

Digital Planet SupportPayPal email registration detection can query the registration association between email addresses and the PayPal platform in batches, and filter out PayPal users.

After completing this step, the mailbox will have an additional platform dimension. Promotion personnel can clearly know which email addresses are related toThere are connections between PayPal usage scenarios, and the email content is designed around cross-border payments, collections, billing and order management.

The key points need to be focused here:PayPal registered user instructions indicate that the email address is related to the platform and can be used as a reference for screening cross-border payment groups. Subsequent promotion still requires choosing appropriate expressions based on product functions.

Step 2: Change the email subject to be more specific

The original email subject is:

“Making cross-border financial management more efficient.”

This sentence sounds more professional, but the scope is too large, and it is difficult for users to see what problems the product can solve at first glance.

combineAfter the PayPal user scenario, the email subject can be adjusted to:

"When there are many overseas orders, how can billing and payment records be managed centrally?"

The main text does not need to talk about the brand background first, but directly enters the usage scenario:

lHow to classify the amounts of different orders;

lHow to centrally view multi-currency bills;

lHow to promptly remind you of payment time;

lHow to quickly summarize monthly records.

This kind of content is more relevant to the cross-border payment crowd.It is also easier for PayPal email users to understand the purpose of the product.

Step 3: Change content according to product type

PayPal email registration query is not only suitable for billing tools, but can also be used for a variety of cross-border projects.

Independent website services can introduce website building, ordering and payment processes; foreign trade software can focus on inquiries, quotations and order management; overseas subscription products can explain payment cycles and service content; freelancing tools can highlight project records, bill management and remote collaboration.

Same thingPayPal users, different products need to grasp different usage links.

If the promotion is a cross-border e-commerce tool, the content can be entered from the order; if it is a financial tool, it can be entered from the bill; if it is a remote service platform, the content can be entered from overseas projects and payment records.

Digital Planet is responsible for screening outFor PayPal platform users, promotion content is responsible for putting products into corresponding cross-border scenarios.

Step 4: Use different expressions in different markets

PayPal covers multiple countries and regions, and the language and business environment of email users will also be different.

For the US or UK market, you can directly use English to introduce billing, subscription and order management; when facing multiple European countries, you can prepare different languages ​​​​according to the region; for the Southeast Asian market, you can highlight cross-border orders, multi-currency records and mobile terminal usage.

If the mailbox comes from multiple markets, you can first distinguish it by region and then complete it through Digital PlanetPayPal registered user screening. In this way, the email language, product focus and sending time can be arranged separately.

Digital Planet also supports email registration inquiries on other platforms. If the product also involves e-commerce, commerce or digital asset scenarios, different platforms can also be combined to further screen the target group.

What changes did this screening bring?

The most obvious change in the entire project is not that the emails are more gorgeously written, but that the content finally has a clear target audience.

The original promotion target was"Overseas email users" has a wide range; after PayPal email registration and inquiry, promotion can be launched around cross-border payment platform users. Product functions have also changed from abstract "improving efficiency" to specific scenarios such as bill recording, multi-currency viewing, payment reminders and order management.

This is exactly what Digital Planet does for email marketing: viaPayPal email detection screens out users related to the platform, allowing cross-border tools, foreign trade services and independent website products to find more matching groups of people.

The email is just the entrance, and the platform registration information makes the scene behind the entrance clearer. Find and use firstIf people from PayPal put their products into the cross-border payment process, the promotional content will naturally be more targeted.

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