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22

2026-04

Instagram female mature users are becoming more expensive, why this kind of data is becoming more and more popular

In Instagram user screening, a recent obvious change among female mature users is that the cost of acquisition is rising. Not only is the cost of launching higher, but the data itself is also becoming more and more difficult to obtain. When many teams are doing accurate customer acquisition on Instagram, they will obviously feel that such users are becoming more and more "expensive". What’s expensive here is not only the price, but also the difficulty of acquisition, screening and stability costs.

20

2026-04

Is Line user stratification more important recently? Do young users and mature users play differently?

In Line user operations, user stratification has indeed become more and more important recently. In the past, many people promoted Line, preferring to treat users as a whole. As long as they are active Line users and Line activated users, they will be reached and operated in a unified way. But now the effect of this method is becoming more and more unstable, because the differences between young users and mature users among the same Line users are becoming more and more obvious in terms of behavioral habits, content acceptance methods, and conversion paths.

17

2026-04

Screening of mature female WhatsApp users in Southeast Asia, 3 methods suitable for high-customer single products

In the Southeast Asian market, the difficulty of launching high-customer single products is increasing. Compared with low-priced products that can rely on traffic scale, high-customer single products rely more on crowd matching. If the crowd screening is not accurate, even if the reach is large, it will be difficult to form stable conversions.

16

2026-04

Where to find mature users over 35 years old? How to choose platforms among WhatsApp, Line and Telegram?

In cross-border customer acquisition and private domain operations, users over 35 years old have always been a high-value group. Such users usually have more stable spending power and clearer decision-making paths. In many industries, the conversion efficiency is significantly higher than that of general traffic.

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