How to organize e-commerce customer maintenance data? Don’t mix old customers, repeat customers and silent customers together
After the e-commerce customer completes the transaction, the real operation has just begun. Those who have just placed an order, those who have entered the repurchase cycle, those who are after sales, and those who have not heard anything for half a year, if they are placed in the same customer list for a long time, it will become very confusing what content will be sent later, when to contact them, and who should follow up first. The most practical way to organize customer maintenance data is not to add dozens of tags, but to separate different relationship stages first, and then adjust the maintenance rhythm according to the product cycle and recent business actions.