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23
2026-04
Facebook advertising costs continue to rise. How to use filters to reduce ineffective consumption and improve conversion efficiency
An obvious change in Facebook advertising in the past two years is that "the data does not look bad, but the money spent is getting heavier and heavier." Click-through rates, impressions, and even the number of leads are still there, but the proportion of customers who actually convert is declining. Many teams have realized that the problem does not entirely lie in the material, delivery strategy or audience setting, but in a further step - the quality of the data itself.
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