Which industries are suitable for IG female user screening? How to choose clothing, beauty, and medical beauty?
Instagram has been an important traffic portal for the female consumer industry over the years, especially for clothing, beauty, skin care, light medical beauty, accessories and women’s lifestyle projects. Many teams will use IG as a long-term traffic platform. But now more and more operation teams have discovered that if they simply deliver pan-traffic, subsequent conversions will become increasingly unstable. There are a lot of clicks on the ads, and the interaction data is also very good. However, the proportion of users who have truly entered the private domain, interacted for a long time, and continued to consume has not increased significantly.