How to operate North American B2B lead development, LinkedIn content operation and email follow-up
There is a team that makes SaaS foreign trade systems. Last year, it shifted its market focus to North America. Their strategy at the beginning was very simple: add LinkedIn contacts in batches, send connection invitations, send product introductions after approval, and then synchronize mass mailboxes. The data in the first two weeks seems to be pretty good, the pass rate of friends is not low, and the email open rate is also high. But a month later, problems began to arise—responses were getting fewer and fewer, second follow-ups were almost ignored, and the list of sales complaints “looked like a lot, but was actually useless.”