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2026-03
What are the practical application scenarios of RCS user screening in marketing?
When it became increasingly difficult to ensure the open rate of text messages, and instant messaging tools had platform limitations, RCS began to gradually enter the marketing field of vision. It not only retains the advantage of "direct access to users" of text messages, but also has rich media capabilities similar to WhatsApp, such as picture display, button clicks, card information, etc. This has led many teams to try to incorporate RCS into the overall marketing system.
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