Viber marketing strategy: improve chat experience and increase customer conversion rate

In digital marketing, a good customer interaction experience is the key to improving conversion rates.As a widely used instant messaging tool, Viber is not only suitable for individual users, but also provides a marketing and customer interaction platform for enterprises. Here are some practical tips to help businesses optimize the chat experience on Viber to increase customer conversion rates and get more traffic.

1. Optimize corporate account

Set up a professional business account: Ensure your businessViber account information is complete, including company name, profile, contact information, company logo, etc. Professional account information can increase customer trust and enhance brand image.

Use a corporate logo and background image: Set up a high-quality corporate logo and background image to give customers a professional and consistent brand image when they interact with your business.

2. Provide quality content

Send valuable information: Regularly send valuable information to customers, such as industry news, product updates, promotions, etc., to keep customers' attention and interaction.

Using multimedia content: Take advantage ofViber has the advantage of supporting multimedia content such as pictures, videos, and voice messages, enriching information display methods and increasing customer interest and participation.

3. Personalized interaction

Personalized messages: Send personalized messages based on customer interests and behaviors to increase customer engagement and conversion rates. With the help of Digital Planet's active account batch screening function, high-potential customers can be accurately located and the quality of interaction improved.

Timely reply: Ensure that the customer service team can respond to customer inquiries and feedback in a timely manner to enhance customer satisfaction and trust. Efficient customer service can enhance customer loyalty and encourage repeat purchases.

4. Use interactive features

Create groups: Create customer groups to facilitate publishing group information and event notifications. Increase customers' sense of participation and belonging through group interaction.

Using chatbots: Deploy chatbots to provide24/7 customer service. Bots can handle common questions and simple tasks, reducing pressure on customer service teams and increasing response times. Combined with Digital Planet’s globally valid number generation capabilities, communication with potential customers is ensured to be seamless.

Launch polls and surveys: Take advantage ofViber's voting and survey functions collect customers' opinions and feedback, understand their needs and preferences, and optimize products and services. Digital Planet's overseas data filtering function can help companies better understand customer needs in global markets.

5. Promotion of marketing activities

Carry out promotional activities: inViber regularly holds promotional activities, such as limited-time discounts, sweepstakes, etc., to attract customer participation and increase sales opportunities.

Send coupon: viaViber sends electronic coupons to customers to encourage them to purchase products or services within a specific time period to increase sales.

Co-promotion: Partnering with other brands or influencers to promoteJoint promotion on Viber to expand brand influence and obtain more potential customers. Using Digital Planet's multi-platform user data filtering function, you can accurately locate target audiences and improve promotion effects.

By optimizing corporate accounts, providing high-quality content, personalizing interactions, using interactive features, and promoting marketing campaigns, businesses canImprove customers' chat experience on Viber, increase customer conversion rates and get more traffic. A good interactive experience can not only enhance customer satisfaction and loyalty, but also bring more business opportunities and market competitiveness to enterprises.

In addition, the precise data management and filtering functions provided by Digital Planet, such as global valid number generation, active number batch filtering and overseas data filtering, help enterprises efficiently manage and filter user data, accurately locate target audiences, and improve overall marketing effects and customer conversion rates. Through these tools, businesses can achieve more efficient operations and broader brand influence.

digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It provides global customers with bulk numbers supporting 236 countriesScreening and testing services, currently supports more than 40 social networks and applications, such as: