How to do ICICI Bank marketing activities? First use mobile phone number to filter and detect user status
doingWhen conducting marketing activities related to ICICI Bank, whether it is text message promotion, phone invitations, app recruitment, credit card recommendations, or financial services, the most critical question is always: **Do you really understand the status of these users? **If the mobile phone number is not verified, the customer status is unclear, and the data structure is confusing, then marketing is likely to be just "lucky". This article will focus on ICICI Bank’s key pre-marketing actions——Use mobile phone number filtering to detect user statusExpand and introduce how to use the Digital Planet number screening and detection platform to build a clear, usable, and convertible target customer list.
The biggest question before marketing: Do you really know your customers?
Many companies are startingWhen doing joint marketing with ICICI Bank, you will encounter the following common problems:
lData sources are complex: multiple channels, different sources, and inconsistent formats
lThe customer information is ambiguous: the mobile phone number exists but it is not clear whether it is registered or not.ICICI Bank
lUnknown user status: Who is highly active? Who is the deactivated number? Who hasn’t opened an account at all?
lMarketing hit rate is low: no one reads text messages, no one clicks on links, and no one answers calls
The root cause of all this is that you did not do screening or testing before starting to launch.
The importance of screening ICICI Bank user mobile phone numbers: Who is using it and who is worth reaching?
The mobile phone number looks like just a number, but behind it it represents the user’s behavioral status and banking relationship. By detecting mobile phone numbers, the following key issues can be solved:
lIs it bound?ICICI Bank Account (Registered Status)
lWhether it is a real mobile phone number (not empty, not out of service, not virtual)
lWhether you are an active user (recently activated, bankThe app is active and has transaction traces)
lWhether it is duplicated or formatted abnormally (to avoid wasting contact costs)
The filtered results can be used as"Put whitelist" to significantly improve marketing efficiency.
Detailed explanation of the detection logic of Digital Planet Platform: mobile phone number identification+ Bank binding status + Activity mark
The Digital Planet number screening and detection platform has a completeICICI Bank's user identification capability builds a complete customer status portrait starting from the mobile phone number.
The main functions of the platform include:
lNumber ownership identification: The identification number segment belongs to the country, region, and operator
lICICI Bank registration test: Determine whether the mobile phone number is registered/Binded ICICI account
lActivity recognition: Mark whether the user is a recent active customer and has usage behavior
lEliminate invalid numbers: Automatically identify empty numbers, stop numbers, and invalid numbers/Exception number
lDuplicate number handling: Avoid duplication and save resources
The output results are clear, and the structured table can be directly used for the next delivery action orCRM layering.
How test results are stratified: Core users/suboptimal user/invalid number
Based on the test results, you canICICI Bank related users are divided into the following categories:
core users: RegisteredICICI Bank + High Activity
lPriority is given to SMS notifications, account opening invitations, financial promotions, and joint activities.
sub-optimal users: RegisteredICICI Bank + Low Activity
lCan be used for wake-up marketing, promotion activities, recommendationsApp usage etc.
Invalid number: Unregistered, empty number, out of service, format error
lCan be eliminated directly to avoid wasting advertising or hitting the budget
This hierarchical structure will greatly improve marketing accuracy and focus resources on the customer groups most likely to convert.
Application direction: SMS notifications, financial invitations, precise distribution of credit products
SMS marketing
A financial management company uses the tested"ICICI Bank Highly Active User List" was sent SMS messages, and the click-through rate of SMS increased by 3 times, and the final conversion rate increased to 6.3%.
Telephone invitation
The Credit Card Operations Center only callsFor "registered + highly active" ICICI customers, the answering rate has increased significantly, their sales skills have become more precise, and the final approval rate has increased by 42%.
App promotion and remarketing
financeBefore adding new users to the app, the data was screened through the Digital Planet platform and only released to real ICICI users, reducing the download cost by 40% and increasing the user retention rate to 28%.
Conclusion
All marketing activities start with data. Whether your data is clear or not determines the success or failure of your activities.
Stop relying on vague number pools"Take a chance." Use the Digital Planet Number Screening and Testing Platform to clean, test, and classify the ICICI Bank mobile number you have before placing it, inviting it, and activating it again.
Sieve once to avoid wasting ten times. Finding users worth reaching is the real beginning of marketing. Upload your mobile phone number data now to see which tier your real customers are.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contacting you is a planet official
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