Can precise marketing data check gender and age? How to quickly screen people
Many people who work in overseas marketing have experienced this situation: you have thousands of customer numbers in your hand, but you don’t know which one is a girl, which one is a boy, which one is20 years old, which one is 50 years old? You want to sell skin care products, but you sell them to a bunch of big men; you want to sell parenting courses, but you sell them to a bunch of users who don’t have children. Can precise marketing data check gender and age? How to quickly screen people? This is a core problem that more and more marketers want to solve.
This article focuses on this issue, explaining clearly the identification methods and screening methods of gender and age data currently on the market, and how to use them.Digital Planet Number Screening and Detection PlatformScreen out qualified user groups in one step.
Can I check my gender and age information? Depends on what data source you use
Let’s talk about the conclusion first:Can check, but only if you useLabeled data sourceor with the help ofDiscriminative screening platform. The mobile phone number itself will not tell you your gender and age. Only when it is bound to the social platform account, user behavior, registration information, etc., can the corresponding user portrait be identified.
There are many so-called"Accurate data" is actually a bunch of mobile phone numbers. We don't know which platform it was opened through, and there is no way to determine who the user is, let alone their gender and age. This data is simply not accurate.
But if you use a professional platform, such as the Digital Planet Screening System, it can extract user attributes in the following ways:
lLinked social account behavior analysis to determine gender usage preferences (such as nicknames, avatars, group chat interactions, etc.)
lRefer to registration information or third-party behavioral data to assist in identifying age groups
lAutomatic labeling via platform labeling system:Women aged 25-35, men over 35, etc.
This system is not"Guess" is a logical judgment based on real social behavior.
How to quickly filter customers of specified gender and age group?
Take Digital Planet as an example. If you want to find"Female WhatsApp users under 30 years old", just a few steps on the platform:
lSelect target platform:WhatsApp
lFilter tags: women
lFilter age group:18-30 years old
lFilter active status:Active for 3 days or active for 7 days
lFilter regions (optional): Southeast Asia, Latin America, Europe and the United States and other countries
The platform will directly return the data collection that meets the conditions after you submit the filtering request. These users not only have clear gender and age, but also have available account status and active social platforms, so they have real conversion value.
Where did these labels come from? Is it accurate?
Many users heardThe "labeling system" will worry about one question: Are these gender and age labels accurate?
The Digital Planet platform usesCombinational judgment logic, it is not just a signal that labels users. For example, when determining gender, the following factors will be considered:
lWhether the nickname and user name contain gender-biased words (such asGrace, Tom)
lWhether the avatar is a real person and has identifiable gender characteristics
lGender composition and interaction frequency of the group chat you belong to
lGender declaration information in platform public data (such asLine certain registration information)
The age judgment is:
lAccording to registration time+Estimation of possible age group when first active on the platform
lMatching based on user behavior, topics of interest, and content attributes for joining group chats
lConnect with third-party social information (such asFacebook, LinkedIn data residual) for cross comparison
The accuracy is not100%, but can reach marketing level usable standards, especially in bulk screening with extremely high cost performance.
Examples of practical application scenarios: different screening methods for different groups of people
Different products and services require different crowd screening logic. Here are a few common cases:
lBeauty product promotion:female+20-35 years old+Highly active+WhatsApp registered users
lMaternal and infant content placement:female+25-40 years old+has joined the parenting group chat
lFinancial consulting services:male+35++Telegram active users
lOverseas e-commerce clothing category:female+18-30 years old+LINE or Instagram user+active in the past week
Through Digital Planet's custom tag function, filtering conditions can be flexibly configured according to business goals, thereby achieving high-matching customer extraction.
How to use this data after screening?
The data filtered out by the platform can be exported in the format ofExcel or CSV, supports the following usage:
limportAutomatically add followers to WhatsApp or Telegram
ldockingFbsee customer service system performs customer group management and distribution
lPush customized messages in batches according to tags (for example, women of different ages send different copywriting)
lPaired with advertising system for audience testing and precise delivery
If you cooperate with an automated distribution system, you can even realize that different customers see different content, thus truly achievingPrivate domain marketing for thousands of people.
Summarize
Can precise marketing data filter out gender and age? The answer is yes. The key is whether you use the right tools. The Digital Planet number screening and detection platform can not only identify platform activation status and active tags, but also supports extracting high-quality customer lists by gender and age group. Whether you are engaged in e-commerce, courses, financial management, insurance, adult content or cross-border services, as long as the customer profile is clear, screening can help you save half of your effort.
Precision marketing is not a metaphysics, but a combination of tools and data. The next time you go to attract new products, promote products, or advertise, take a few minutes to screen the crowd, and you may be able to double the conversion return.
digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contact you is a planet official
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