DoingWhen TikTok advertising, expert cooperation, private domain traffic diversion and other businesses, the common troubles faced by many teams are:The account looks like it has fans and content, but the effect is extremely poor after being posted.In the final analysis, you didn't do itTikTok account screening, even lacks a set of identification methods for what kind of account is worth cooperating with and which account has real users behind it.TikTok account screening is not just about browsing data or comparing the number of fans, but a complete set of analysis processes related to multiple factors such as platform ecology, user behavior, and real activity. Mastering this ability can directly determine your conversion efficiency, budget usage and marketing hit rate.

Why must be doneTikTok account filtering?

As a content-based platform, TikTok has a large number of the following types of accounts in its ecosystem:

lTransport content: The content seems rich, but it is not original, and the fan interaction is low;

lAccount maintenance account: Accounts generated for subsequent reselling or taking on tasks do not have marketing value;

lNo active behavior account: The content is released in a concentrated manner and has no updates for a long time;

lFake fans account: Buy a large number of fans, the data is inflated but there is no real interaction;

lRobots or automatically publish accounts: No natural comments or likes, abnormal behavior patterns;

If you do not do account screening, it is easy for you to waste resources on these accounts.

Especially when promoting cross-border product, planting a brand, and investing in celebrities, wrong account selection directly leads to problems such as failure in conversion, account ban, and abnormal data.

What are the key dimensions for TikTok account screening?

A high-qualityTikTok accounts must be judged in at least the following five dimensions:

1. Fan structure

lIs the number of fans real and whether the growth is natural

lIs the fan area consistent with your product target market?

lIs the fan account active (whether there is avatar or interactive behavior)

2. Quality of content published

lIs it original, and whether there are obvious traces of handling or editing

lIs the video cover unified and clear

lIs the video theme focused and the content style confusing

3. Account activity

lIs the last post date?Within 15 days

lIs the comment real user content, not a machine reply

lDoes the number of likes and reposts match the size of fans?

4. User interaction level

lCan you see real users asking questions in the comment section/feedback

lIs there any interaction and conversation between multiple users in the video

lWhether a natural forwarding and dissemination chain can be formed

5. Account behavior stability

lIs there frequent powder cleaning and batch deletion of content

lHave you ever been banned, banned or removed from the shelves?

lDoes it exist"By the hot search" behavior rather than accumulation of content

How to do it in batchesTikTok account filtering?

When you have hundreds of experts in your hands to filter, it is obviously unrealistic to open them one by one to view them manually. At this time, you need to use a special tool platform:

1. Data filtering platform (such as digital planet)

Support batch importTikTok account link, the system will return the following information:

lCountry of account/area

lTotal number of fans and average daily growth rate

lContent update frequency

lActivity rating (combined with the number of comments, like rate, and content release time)

lWhether there are abnormal behaviors (such as short-term high growth and data fluctuations)

2. Screening labeling system

Some platforms support tagging accounts, such as"Active blogger", "account-raising risks", "high original content", "multi-platform synchronized accounts", etc., facilitate the later screening of cooperation lists with one click.

3. Application of output results

After filtering, the platform will export a structured data file, which supports importCRM, advertising system or docking community delivery process helps you integrate subsequent distribution and delivery plans.

Application case: How to improve delivery effect through filtering?

A cross-border e-commerce brand once planned to find it in the Indonesian marketTikTok experts place:

lI found the number of fans in the early stage30 bloggers;

lIt turns out that there is15 people were not active at all, and 7 out of the remaining 10 people had extremely low video likes;

lIn the future, the screening platform will be used to re-identify the authenticity of the account and the fan interaction data;

lFind it successfully12 real influencers, the average conversion rate for each item increased by about 70%;

This example shows thatIf you don’t do screening, you rely on guessing; if you do screening, you can only use scientific research.

FAQ

Is there more fans in the account, the better?

uncertain. Account fans must be real and match the business to make sense. oneAn account of 100,000 fake fans is not as good as an account of 20,000 accurate fans.

Can I check whether the account is a robot?

Can. By analyzing the characteristics of account behavior, comment content, and publishing frequency, an abnormal account model can be identified.

Can the expert account match the fan tag?

Some platforms can provide information such as fan interest tag extraction, device distribution, active time periods, etc., so that you can judge whether it meets the target population.

Summarize

TikTok account screening is not only for marketers, but also forentireAn important foundation for data-driven decision-making in the TikTok ecosystem.

From expert delivery to content distribution, from private domain traffic to live broadcast cooperation, whether the account is real, active and stable determines the controllability of your final input and output.

Instead of holding the accountable afterwards, it is better to screen beforehand. Through third-party screening services such as Digital Planet, lock in high-quality accounts in advance, and your delivery plan will be more efficient and more stable. Don’t waste your budget on fake fan accounts and dead accounts. Now establish your account screening mechanism to make every content well-informed and more secure in cooperation.