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On the battlefield of digital marketing,VibermarketingIt has gradually become an important position for brands to go overseas and operate private domains. Especially in Eastern Europe, the Middle East and some Southeast Asian markets, Viber users' activity remains high. However, to really playVibermarketingThe value ofViberActive Account. Otherwise, no matter how exciting the content or how dense the delivery is, it may be just"Stones sink to the sea."
In this article, we will combine practical experience to talk about how to filter efficientlyViberActive Account, let ViberMarketing Really"There is a response."
WhyViberAn active account is the key to marketing?
Many people mistakenly believe that as long as it is a Viber registered account, it can be used for marketing. But the truth is exactly the opposite. Only realActiveViberaccountOnly by having:
lThe frequency of messages received;
lThere is clicking behavior for external links or activities;
lInteract and even convert the brand.
Those accounts that are no longer used after registration, blocked accounts, virtual accounts, etc. are just"Zombie Traffic".
So, start any roundVibermarketingBefore, be sure to do it"Screen Numbers" work, remove invalid numbers and leave active numbers.
How to judge aViberIs the account active?
Different fromIn the case of WhatsApp or Telegram, you can judge the activity level through data such as "last online time", and Viber's account status is relatively complex. However, it can be indirectly identified in the following ways:
Use third-party filtering platforms
Currently, likeDigital PlanetSuch a professional screening platform has supported batch testing of Viber accounts to help you judge:
lWhether the account is open;
lWhether there are socially active behaviors;
lWhether there are records of interactions in the latest period;
lWhether this number is frequently used or complained.
Combining these dimensions can quickly determine whether a number is worth marketing investment.
Through registration time and device activity
Old number≠ active number, butRegistration time+Recent active recordsCombination is a relatively reliable way of judgment. Some filtering platforms support querying the frequency of Viber accounts and device login status, thereby providing a more dynamic portrait.
Reverse response based on mass feedback behavior
If you've done ViberSend messages in a mass manner, you might as well identify which accounts are real through reading rate, click rate, reply rate and other data in reverse."Active". Although this method is not suitable for initial sieving, it is very suitable for "secondary filtration".
Batch filteringViberThe process of active account
An efficientViberActive account filtering processIt is roughly as follows:
1.Prepare the number source to be filtered: These numbers may come from website forms, old customer pools, cross-platform accumulation, etc.
2.Import the digital planet filtering system:choose“ViberActive detection”Service, submit number.
3.Obtain test results: The system will return the account's activation status, whether there is an active record, account health level and other indicators.
4.Tag and export active account: You can only export high activity accounts for subsequent delivery.
5.Access to the mass sending system to perform private domain operations: Use active account lists and precise content push to achieve Viber's high conversion marketing.
Which regions are thereViberActive accounts are more worthy of attention?
The following are several areas with high coverage and strong user stickiness, suitable for priority screening:
lEastern Europe: Viber popularity is high in Serbia, Ukraine, Bulgaria and other places;
lmiddle East: Lebanon, Iraq, Jordan and other countries, users are highly dependent on Viber in daily life;
lSoutheast Asia: There are still a large number of users in the Philippines, Myanmar and other places who retain Viber.
Filter these marketsViberActive AccountAfter localized content marketing is carried out, the success rate will be higher.
What to do after sifting?ViberDon't ignore the core links of marketing
Have itViberActive AccountJust the first step, truly efficient Viber marketing needs to grasp the following key points:
lBatch push: Avoid excessive sending at one time, resulting in account ban;
lDiversified content templates: Use pictures, voice and emoticons to improve interaction rate;
lUser portrait precipitation: Construct secondary marketing paths based on interaction frequency and click behavior;
landCRM linkage: Synchronize the Viber active number into the customer management system to form closed-loop data.
Use digital planet platform for efficient screeningViberActive Account
In order to help overseas companies and overseas private domain operators to screen Viber's high-value users more easily,Digital Planet Platformsupport:
lBulk import of global Viber numbers;
lOne-click to identify whether it is activated and active;
lSupport accurate detection of Viber segments in key regions such as Eastern Europe, the Middle East, and Southeast Asia;
lRegister to use without complicated processes.
Whether you want to make event notifications, user recalls, or product promotion, you can only truly achieve this by screening out invalid accounts and leaving only active accounts."Precise marketing".
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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