existIn the Zalo ecosystem, the final success or failure of mass marketing often depends on a basic question:Are your target users real?"Online"?

After many companies invested a lot of manpower and material resources to build private domain systems, they found that no one responded to group messages, the open rate was extremely low, and conversion was difficult to advance. The root of the problem is often not poor speaking skills or poor service, but rather the fact that the group recipients themselves areEmpty accounts, zombie accounts or accounts that have been inactive for a long time.

This article will focus on"How to screen out active Zalo users through batch testing", build one step by stepEfficient bulk sending pool,letZalo marketing really takes off.

The biggest pitfall of Zalo mass messaging failure: there are more invalid numbers than you think

In daily projects, we found that there are three types of high-frequency problems in the initial delivery list:

1.Empty number: The mobile phone number has been canceled and has never been registered.Zalo;

2.cold number:Although registeredZalo, but haven’t logged in for more than half a year;

3.zombie number: Basic information exists, but there is no avatar, no interaction record, and no friend relationship.

What these three types of accounts have in common is:It has no interactive value, but takes up sending resources and budget.. especiallyZalo has certain restrictions on frequent group postings. The more objects you send, the easier it is for the system to determine it as advertising behavior, which directly affects account security.

Step one: Detect empty numbers in batches and cut off invalid data

Empty number detection is the first threshold for cleaning data. Through the Digital Planet platform, we can import in batchesZalo mobile phone number, the system will determine whether it has registered a Zalo account one by one.

During actual testing, it was found thatIn many mobile phone number data from unknown sources, the proportion of empty numbers can reach60%~70%. Especially for some second-hand data packages or unverified data sources, the proportion of empty numbers is extremely high.

After filtering out empty accounts, you can ensure that the group message is"Sent to people", not "sent to the air".

Step 2: Check account activity and exclude cold accounts and zombie accounts

Even registeredZalo account may have not been logged in for many years. The key to judging whether an account is worthy of marketing is its "activity":

lIs it close?Have you logged into Zalo within 30 days?

lDo you want to set an avatar and nickname?

lIs there any friend interaction or group behavior?

lHave you posted a status or changed your profile recently?

By detecting the above dimensions, we can further eliminate sleeping users and retain onlyActive, real, and personalized accounts.

In the activity filtering function of the platform, we recommend settingThere are three time windows of 30 days, 15 days, and 7 days, with hierarchical screening based on marketing urgency.

Step 3: Mark basic portrait tags and build a group sending pool in a refined way

After screening the empty accounts and cold accounts, although the remaining accounts are real, they still need to beFurther refinement of the portrait:

lGender tag (male/Female/Not set)

lAge estimation (can be determined based on username, nickname, behavioral data)

lWhether there is an avatar (avatar users are more active)

lHave you set up a personalized signature?/Nick name

lIs it located in a specific area (such as Ho Chi Minh, Da Nang, Hanoi)

Although this information is not 100% accurate, it can be used for batch labeling.Delivery strategy grouping,Precise operations such as A/B testing and differentiated content distribution.

The final mass sending pool is no longer"A lot of mobile phone numbers", but one with clear structure, clear behavior and identifiable labelsOperable crowd.

Step 4: Establish a hierarchical delivery strategy to achieve high conversion distribution

After the mass sending pool is built, it does not mean that the work is over. The next step is to hierarchically manage this batch of data according to activity, tags, and behavioral intentions, and formulate different delivery frequencies and content strategies.

For example:

lHighly active users: Can push promotions, private group membership, and red envelope content;

lMedium active users: Focus on educational content and gradually guide transformation;

lavatar+ Nickname complete user: Suitable for image brand communication;

lCold accounts do not completely exclude users: Suitable for trying one-time mass sending test and setting exit strategy.

After hierarchical management,every timeZalo messages have clear goals and path planning, thereby improving marketing efficiency and reducing the risk of account suspension.

Platform recommendation: Digital PlanetZalo data detection system

As a technology platform deeply involved in social data marketing, Digital Planet currently provides one-stopZalo screening capabilities include but are not limited to:

lBatch testingZalo registration status, empty account filtering

lIdentify near30 days active users

lDetermine whether to set avatar, nickname, and data integrity

lVisual group label export

lSupport direct connectionZalo private domain system for subsequent delivery management

There is no need to write scripts or involve a technical team. You only need to upload the mobile phone number file, and the system will automatically complete the screening and output structured results.

Welcome to Digital Planet, build your ownZalo is an efficient mass messaging pool. Start testing now and get results for every delivery.

digital planetis a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.

The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filteringwait.

Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode, to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiuproGet more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username.xq966), you can also verify it through the official website personnel:https://www.xingqiu.pro/check.html, confirm whether the business contact you is a planet official