Recently, an industry report on "the decentralization of overseas social platform traffic" has been widely forwarded in the overseas circle. The report mentioned an obvious trend: the traffic dividend of a single platform is declining, and user attention is diverted by short videos, community platforms, instant messaging and other channels. For teams that still rely on Twitter for promotion, this means one thing - the traffic is still there, but conversion is harder.

Under such a trend, it is difficult for extensive promotion to bring stable results. What can really widen the gap isTwitter marketing customer screening capabilities. Whoever can more accurately target high-potential users can maintain stable conversions in an environment with dispersed traffic.

1. What is"High Potential User"

Many people’s understanding of high-potential users remains atThe “active” aspect, but in reality, high potential equals more than just being active.

High potential users usually have three characteristics:

First, the interest matching degree is high.

Focus on content that is highly relevant to the product or industry.

Second, the frequency of interaction is stable.

Not online occasionally, but continuous likes, comments or retweets.

Third, the account history is clear.

Long-term operation and natural behavior.

This is why simply doingTwitter's online account detection is far from enough. Online is only a momentary state, while high-potential users need to be combined with long-term behavioral judgments.

2. Upgrading of screening logic under trend changes

As traffic becomes decentralized,It is becoming more difficult to obtain accurate fans on Twitter. If you still only pursue the number of accounts, marketing costs will become higher and higher.

The screening logic in 2026 should include three levels:

The first layer, the foundationTwitter account filtering.

Eliminate abnormal accounts and low-quality accounts.

second floor,Twitter active user filtering.

Identify accounts with high recent interaction frequency.

The third level is high potential stratification.

Combined with domain matching and behavioral stability, key promotion targets are targeted.

Through this layered structure,Twitter marketing customer screening can be more targeted.

3. How to support multi-country markets through batch screening

For cross-border teams, the market is often more than one country. If you manually filter accounts in different regions, the efficiency will be significantly reduced.

At this time, you can use system tools to perform batch identification. For example, Digital Planet as a globalSocial AI number screening platform for 244 countries, supporting multi-country data detection and active identification. Through the algorithm model, Twitter user data screening can be quickly completed and hierarchical results can be output.

For those who want toFor Twitter’s team that selects high-quality accounts, the ability to cover multiple countries is particularly important. Different countries have different active hours and interaction rhythms, and systematic screening can reduce misjudgments.

The platform supports free trials. If you want to test whether the screening logic is effective, you can first screen a batch of data on a small scale and compare the response rate and interaction rate before and after screening.

4. Actual changes brought about by high-potential screening

In the context of trend changes, the biggest benefit of screening high-potential users is"Stablize".

After promotion, the response rate to private messages is more predictable; the click-through rate for event notifications is more concentrated; and customer service communication is more efficient.

Instead of getting anxious when traffic drops, optimize your data structure.

whenTwitter marketing customer screening is more accurate, and even if the overall traffic does not increase, the conversion efficiency can still be improved.

5. Shift from traffic competition to matching competition

The core change in 2026 is not the disappearance of the platform, but the change in competition methods.

In the past, we were competing to see who had more traffic, but now we are competing to see who has the most accurate matches.

Twitter account screening capabilities are becoming a basic capability for marketing teams. Through hierarchical screening, batch identification and continuous updating, a stable high-potential user pool can be gradually established.

If your team is still using an unscreened list for promotion, it is recommended to prioritize upgrading the screening process. You can contact Digital Planet customer service to learn about the batch screening plan, first test the effect through a free trial, and then make long-term planning.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official