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In the marketing budgets of most companies, mass text messages, outgoing calls, and social accounts often account for a relatively high proportion. However, marketing leaders often find that they invest a lot, but the conversion effect is not ideal. The reason is that the problem is most likely in the number itself.Mobile phone number on and off detectionThe lack of resources directly leads to the wasted large amounts of resources.
Through a scientific number detection mechanism, enterprises can not only significantly save costs, but also make budgets truly use inin "effective customers". This article will combine practical scenarios to analyze the value of shutdown detection from the perspective of cost saving and resource optimization.
Waste of costs often comes from invalid numbers
Many companies do not check their mobile phone numbers when doing marketing, and directly invest the list in text messages, outbound calls or private domain traffic, resulting in a large number of invalid contacts:
lSMS mass sending failed: If the shutdown or shutdown number cannot receive the text message, the fee will still be deducted.
lWaste of outbound resources: Call the shutdown number in the call center, all labor time and line costs are wasted.
lSocial platforms are blocked: No number is enabled or banned, resulting in a low hit rate for private domain drainage.
According to industry tests, if there is no test, 20%-40% of the budget is consumed on invalid numbers. This means that1 million yuan may be wasted 300,000 yuan.
How can power-on and shutdown detection help reduce costs?
The core value of mobile phone number switch detection lies inIdentify invalid numbers in advance and lock resources in high-value numbers pool.
1.Reduce the cost of mass sending text messages
After testing, onlySend text messages with "Start Number", the failure rate is reduced, and the cost of single-time reach is reduced.
2.Optimize outbound call efficiency
The outgoing call system directly filters out the shutdown number, and manual contacts only require effective customers, saving a lot of labor and line costs.
3.Improve the hit rate of the placement
The number library after detection is more accurate, and the ad click-through rate and interaction rate are improved.ROI naturally improves.
4.Reduce system pressure
When sending batches or outgoing calls in batches, the system does not have to deal with a large number of invalid numbers, and the operation efficiency is higher.
The relationship between power-on and shutdown detection and resource optimization
In addition to saving costs, testing can also make the company's customer resource pool healthier:
lDynamically update customer pool: Regular inspection, remove long-term shutdown or shutdown numbers, and maintain customer pool"clean".
lCustomer portraits are more realistic: By the number boot frequency, it can be determined whether the user is a highly active group.
lPrecise delivery is more efficient: Combined with the testing data, enterprises can prioritize the allocation of budgets toThe target group of “real online”.
lReduce risk control: The hit rate of SMS and outgoing calls has been increased, reducing risk control triggers from operators or platforms.
Practical case: Save more than50% invalid expenditure
A cross-border e-commerce company had not conducted a test,200,000 numbers are sent in mass text messages. The results show:
lInadequate delivery rate60%
lA large number of numbers are shut down, shut down or cancelled
lAdvertisingThe ROI is only 0.8, and it is almost no money
IntroducedDigital Planet PlatformAfter the power-on and shutdown detection function, they first clean the number and finally filter out the120,000 valid numbers. When sending again in mass, the delivery rate increased to more than 90%, and the ROI doubled to 1.6.
Through one test, the company directly reduced the number of40% of invalid expenditure greatly improves marketing efficiency.
The detection advantages of digital planet platform
In the field of global number detection and screening,Digital PlanetProvide a one-stop solution:
lGlobal coverage: Supports multi-country number testing, suitable for cross-border delivery and overseas market expansion.
lHigh concurrency processing: Can detect millions of data at a time and the results can be obtained in a few minutes.
lLabeled output: The results includeMulti-dimensional labels such as "Start on/off/stop/empty number".
lSystem linkage: The test results can be directly connectedCRM or outbound call system to facilitate subsequent marketing actions.
These advantages ensure that the company can operate in actual operationsSpend less money and do more precise marketing.
Conclusion: The fundamental reason for reducing costs lies in accuracy
Marketing is not about who invests more, but about who invests more accurately.Mobile phone number on and off detectionIt is the first level to improve accuracy. By removing invalid numbers in advance, companies can focus their limited budgets on truly valuable customers, thereby achieving higher conversion rates while reducing costs.
In the fierce competitionIn 2025, whoever can better optimize resources will win the market.Digital Planet PlatformIt is the best partner to achieve this.
Digital PlanetIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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