Operation trend of TG active fans in 2025: Gender stratified marketing becomes the key to

existAmid the changes in global digital marketing in 2025, Telegram (TG) still occupies an important traffic position. Especially in the scenario of private domain accumulation and direct customer connection, the operational strategy of TG active fans is shifting from "casting a wide net" to "refining". Among them, "gender stratification" has become one of the key factors for the continued growth of brand conversion rates. Users of different genders have significant differences in TG behavior paths, content preferences, active time, etc. Only with accurate identification can we implement individual policies to improve communication efficiency and business conversion rate.

gender labels becomeThe first entrance to Telegram fan operations

traditionalMost TG account operations focus on whether the account is open and active, but in 2025, fan operations based on gender dimensions have proven to be an effective lever to improve ROI:

lFemale users: Pays more attention to emotional value and content emotional link, and is suitable for long-term companion content strategy.

lMale users: Prefer instrumental content, financial information, and hot topics, and are suitable for promotional information with shorter conversion links.

digital planet throughTelegram accountAvatar recognition, nickname analysis, user name modeling and historical interaction behavior modeling, constructed a set ofAI-driven gender screening system that can be quickly completed within 1 hourGender labeling for millions of accounts, helping brands achieve true"Layered Reach".

From batch identification to policy execution: a three-step closed loop for gender stratification

want to do wellTG active fans operate in a gender-stratified manner, and simply identifying gender is far from enough. A truly high-conversion strategy requires completing the following three-step closed loop:

Step 1: Identify gender in batches+ activity

lusing digital planetTG account intelligent detection service. After importing TG accounts in batches, the system will synchronously mark gender labels and active status based on AI image recognition and behavior models.

lThe system supports differentiationComposite tag combinations such as "active male fans", "high-frequency female fans" and "dormant male fans" help brands accurately select different push rhythms and content.

Step 2: Design operational content based on gender preferences

lMale fans: more suitable for pushing"Promotion notices", "technology/financial information", "event reminders" and other content to stimulate conversions.

lFemale fans: more preferredContents such as "emotional resonance", "user stories" and "brand concepts" can lengthen the interaction cycle and enhance brand trust.

Step 3: Set up the automatic label mass sending mechanism

lThe Digital Planet platform supports automatic mapping of filtered gender tags toIn the TG group sending tool, precise push can be achieved by group of people, time and topic.

lUsers can also choose based on gender+Composite tags such as device type (Android/iOS) and online status to further refine push conditions.

Private domain transformation trends in 2025: Why is gender stratification essential?

lbehavioral differences widen:along withWith the popularity of AI content recommendations, users are becoming more and more selective about information. The difference in content preferences along the gender dimension is particularly obvious on the TG platform.

lRising cost pressure: Get aThe cost of TG active powder has increased by more than 40% year-on-year in 2025. Failure to achieve high conversion rates will result in a waste of budget.

lCommunity operation becomes more difficult: The content response rate decreases during the operation of mixed fan communities, and gender stratification can reduce the dilution rate of content delivery.

Case sharing: The key to doubling conversions for Southeast Asian brands

A brand operating in the Philippines’ local beauty and health categories, selected through Digital Planet160,000 "female TG active fans", and connected them with existing public accounts and CRM system tags to carry out a 30-day "women-only conversion plan". result:

lIncreased average open rate92%

lImproved comment interaction3.5 times

lsingle conversionROI increased by more than 160%

This case shows that in the era of information overload,The gender stratification of TG active fans is not the icing on the cake, but the fundamentals that determine the conversion rate.

Building gender-stratified capabilities using Digital Planet tools

digital planetTG user screening system has the following functional advantages:

lAI image recognition gender labeling: The accuracy rate is as high as92.6%

lBatch import/Export full format support:csv/Excel/Telegram account format

lMultidimensional combination filtering:Support gender+Activity+Registration time+Country/IP location

lautomatic classification+Tag and import into SCRM/bulk sending platform

existIn 2025, all TG private domain strategies that ignore gender stratification will face the embarrassing situation of "high cost and low conversion". Through Digital Planet's AI screening tool, brands can dig out the dividends in the details and grasp the gender value layer that truly belongs to them.

digital planet, letTG active powder stratification is no longer complicated, and AI insights are used to drive more efficient precision marketing conversions.


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