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When doing overseas operations, outbound calls, private domain precipitation, community growth or cross-border advertising, the most obvious pain point is: the list is getting more and more expensive, but there are fewer and fewer users who can actually reply and are truly online. Whether it isWhatsApp, Telegram, Line, Zalo, Instagram, and Facebook Messenger are meaningless as long as they are not accessible.
Many teams have imported hundreds of thousands of numbers, only to find that almost no one responds to messages sent; the click-through rate for group messages is extremely low; and the customer service response rate is also astonishingly low. The root cause is not the content, but the list itselfThe “real active user ratio” is too low.
This makes an issue extremely critical: differentCan the activity of APP be screened in advance? Which numbers should be reached first? Which numbers, even if reached, would not generate any value at all?
This article is to thoroughly answer these practical questions——And tell you how to quickly identify real active users through professional methods.
2. MajorWhat exactly is the “activity” of an APP?
Many people think that activity is"Can I log in?" or "Has the account been registered?" This is a very common misunderstanding. True activity often consists of multiple layers of metrics, and each platform has its own way of showing it:
1.Registration status
Basic conditions: Whether the number is successfully registeredAPP.
But register≠Active, because many numbers are registered once and then not used for a long time.
2.Frequency of online behavior
For example:
Whether it has been online recently, whether it is used stably, whether there is dialogue behavior, whether it frequently switches devices, etc.
These behaviors best reflect"Real Online".
3.Whether it is banned or frozen
Some platforms will not directly prompt for a ban, but will appear as:
Login cannot be restored, messages cannot be delivered, and functions are limited.
Even if such numbers are registered, they have no commercial value.
4.Whether it is an extended expression of an empty number or an invalid number
Although some numbers are registered on a certain platform, the operator layer has been down or has no service, so sending messages is meaningless.
5.Equipment and usage environment stability
Some high-risk devices or virtual devices may cause account instability and reduce activity.
This is why active users cannot be judged simply by artificial eyes or exported lists, and professional platforms must be relied upon for comprehensive judgment.
3. What are the differences in the active characteristics of different platforms?
eachAPPs have different design mechanisms, so "active" also has different meanings. If you don't know the difference, you will misscreen.
Here are a few typical examples:
1.WhatsApp
Features: Relying on mobile phone number, activity level is closely related to recent online and message accessibility.
The point is:
lIs it an available and valid number?
lWhether it is a green label and can be communicated
lWhether it has the ability to deliver messages
lAre you often online or actively chatting?
2.Telegram
Features: You can register with a virtual account, and there are a large number of dormant accounts.
Need to judge:
lIs the account online?
lIs it recently active?
lIs there any risky behavior?
lHave you ever joined a group or used a robot?
3.Line
Features: Widely used in Asia, some numbers are registered but not used for a long time.
Activity is related to:
lAutomatic receipt
lUser behavior trajectory
lFriendship
High correlation.
4.Regional APPs such as Zalo, Viber, and Signal
When many companies expand into markets in Vietnam, the Middle East, and Eastern Europe, they need to determine the registration and activity status in advance.
TheseThe differences in APPs make it impossible to "unify the method to determine activity" and must rely on a mature underlying detection system - this is precisely the advantage of Digital Planet.
4. The four most common misunderstandings when enterprise screening is active
In cross-border projects, many teams often have misunderstandings in their screening methods, leading to costs being magnified and activity overestimated.
Misunderstanding 1: Thinking"Show registered" means active
In fact, a large number of accounts belong to:
Registration successful → Not used for a long time → Become a sleeping number
Reach is meaningless.
Misunderstanding 2: Only watch online once
Being online once does not mean continuous use in the near future, and may even be false activity caused by device registration.
Misunderstanding 3: Ignoring whether the number itself is available
Number outage, no service, and empty numbers will all lead to"The platform shows registration, but I never receive the message."
Myth 4: Confusing active standards across platforms
Being active on WhatsApp does not mean that Telegram is active.
An active Line does not mean that Instagram Messenger is active.
It must be detected separately according to the logic of different platforms.
5. What is the truly effective activity screening method?
If you want to accurately screen out truly active users, three conditions need to be met:
1. Multi-dimensional cross-validation instead of a single indicator
include:
lPlatform registration detection
lRecent online judgment
lMessage reachability identification
lLong term non-use warning
lIs there a risk device login?
lAccount status stability
The superposition of these dimensions can constitute the real active value.
2. Batch testing instead of manual spot checks
Manual judgment is only suitable for detecting dozens of numbers.
But in actual operation, it is often:
Fifty thousand, two hundred thousand, five hundred thousand, one million numbers.
This must rely on automated batch systems, otherwise the cost will be huge.
3. Rely on professional platforms rather than scattered tools
There are many single-point tools on the market that can only detect registration or whether the account is empty, but cannot determine activity.
The value of Digital Planet lies in:
Digital planet: truly achieve the goal of majorAPP’s multi-dimensional active filtering
Digital Planet adopts a multi-dimensional detection and behavior recognition system and does not rely on any oneAPP's single receipt, but through:
lNumber availability
lRegistration status
lactive behavior
lRecent usage pattern
lAccount risk identification
lMulti-platform cross-matching
To comprehensively determine which numbers have real active value.
It can effectively reduce cost and waste in large-scale outbound calls, cross-border private domains, and global user growth, allowing the operation team to onlyInvest resources in the “effective user base”.
6. How to really use it in projects"Activity filter"?
Many teams screen actives but find that the results are not good. The main reason is that"The filter results are not used in the right place."
The following is the most practical implementation method:
1.Prioritize active users for reach or outbound calls
Active users can often generate opens, conversations or conversions in a short period of time, and are the highest value layer.
2.Include the suspected sleeping account into the secondary contact group
These numbers are not necessarily worthless, but they are not a priority for your marketing budget.
3.Directly eliminate high-risk or invalid numbers
Reduce system costs, reduce number pool load, and reduce sending waste.
4.Cross-border projects must be implemented according to country differences
Usage habits vary greatly in different countries, for example:
Southeast Asia biasLine and Zalo, the United States prefers WhatsApp and Messenger, and the Middle East prefers Telegram.
Therefore, screening activity must match the characteristics of the national platform.
5.Continuous updates are not a one-time operation
User behavior changes dynamically, and continuous detection can keep the list fresh.
7. Conclusion: Active screening not only increases the reach rate, but also reduces the overall customer acquisition cost.
In the cross-border industry, whether it is community, advertising, outbound calls, marketing automation, or private domain precipitation, the ultimate goal is unified——Reduce waste and improve effective reach.
Activity screening is the most basic and effective way to reduce costs.
Through Digital Planet’s multi-platform screening capabilities, companies canAccurately extract "real active users" from the "massive list", thereby increasing the probability of success in every contact action, reducing overall costs, and making operations more controllable.
digital planet is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official business telegram: @xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username. xq966 ), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official
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