Against the background of the continuous acceleration of global private domain operations, more and more companies are focusing on reachingOn "Instant Communication". WhatsApp, as one of the most used messaging applications in the world, is gradually becoming an important channel for companies to proactively contact customers. especially inWS customer acquisition(i.e. viaIn WhatsApp’s strategy of systematically acquiring users),Group sending functionThe frequency of use continues to increase and has become a standard tool for most cross-border marketing teams.

Group sending capability has become a basic action for private domain startup

Although WhatsApp’s native Broadcast List function has certain limitations (such as the need to store contacts in both directions), in the hands of most small and medium-sized enterprises and even individual sellers, it has become the first choice for low-cost customer acquisition. In the face of higher-frequency and more complex batch reach needs, third-party tool mass messaging systems are gradually becoming more popular, providing a stronger push for WS to acquire customers.

Whether it is the first welcome message after actively adding friends, limited-time event notifications, or after-sales return visit templates, companies tend to use mass messaging to communicate in one go, saving time and manpower.

Several core reasons behind the increase in mass messaging usage

One is the maturity of automation tools.

In the early days, many users relied on manual grouping and copying and pasting items one by one. Nowadays, there are a large number of mass sending platforms on the market that support multi-account, multi-threading, and intelligent scheduling. The mass sending efficiency and anti-interference ability have been greatly improved.

The second is the improvement of the quality of the number pool.

With the help of e.g.With detection platforms such as "empty number detection" and "registration status identification", companies can accurately screen out the real available numbers before mass sending, reducing the failure rate and improving the reach experience.

The third is the change in the way of private domain transformation.

In the past, we focused on group management, but now we are more focused onOne-on-one window to establish contact. And mass sending is to enable thisThe most direct way of "window" can quickly establish customers' willingness to talk.

Various enterprise usage scenarios are gradually diversifying

lCross-border e-commerce team: Use mass messaging for logistics reminders, holiday promotions, order confirmations, and improve repurchase and customer retention.

lForeign trade sales staff: Used to proactively initiate contact, introduce product lines, send sample quotations, and obtain initial responses.

ldigital services agency: Used for one-time notification of activity updates, account exception reminders, service status notifications, etc.

lDigital transformation of offline merchants: Such as study abroad agencies, immigration agencies, and beauty services, including customer mobile phone numbersAfter WhatsApp, notifications and return visits are completed centrally through group sending.

The continuous expansion of this type of usage scenarios also allowsThe "group sending function" has been transformed from the original "auxiliary tool" to a "must-have module".

The increased frequency of use also brings about the need for synchronization of technology and data.

When enterprises begin to frequently use the group sending function, higher requirements for number quality, sending rules, and rhythm control will follow. In order not to disturb customers and not be restricted by the platform, many operators choose to use:

lDetection platform: Recognize in advanceWhether WhatsApp is registered, remove empty accounts or inactive users

lSend logic control system: Set interval time to prevent repeated push

ldynamicIP and device simulation technology: Ensure the stable operation of multi-account mass messaging

In this process, Digital Planet, as a global number detection platform, has provided services for many cross-border brands.Modules such as "WhatsApp registration status detection", "reachability identification" and "empty account filtering" ensure that group sending actions are based on high-quality data, greatly improving the efficiency and security of WS customer acquisition.

Summarize

The frequency of use of the group sending function continues to increase, which is not only an operational trend, but also reflects the actual needs of enterprises in pursuing efficiency and expanding the scale of private domain assets.

to hope inFor the teams that have achieved breakthroughs in acquiring WS customers,Improving the quality of mass messaging, screening high-quality numbers, and building a stable mass messaging system are urgently needed projects.. In the future, with the integration of more intelligent detection and transmission technologies,WhatsApp group messaging function will play a more critical role in the global private domain ecosystem.

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