How long has it been since your WhatsApp account went online? This step of screening determines whether you are allowed to place

In the practice of WhatsApp marketing, have you ever encountered such a situation: a round of event information was sent out in bulk, but the reading rate was far lower than expected; a batch of mobile phone numbers were imported, but most of the accounts did not respond at all; the customer service system was configured, but a "message not delivered" prompt always appeared. Many times, the problem does not lie in the technical aspects or the content is not attractive;You sent the information to a group of accounts that are no longer online..

That's why, before actually doingBefore WhatsApp can deliver accurately, there is one action that must be done first——Offline days filtering.

1. What you want to put in"User" may have left long ago

As a communication tool widely used by users around the world, WhatsApp does have great reach potential, but the premise is:The target account is still in use. Many seem toThe "registered" number may have not been online for a month, or has even been abandoned, banned or replaced with a new number. If you continue to post at this time, it is tantamount to "shouting at the wall".

For marketing, this"Invalid reach" not only lowers the conversion rate, but also wastes the team's content, channels and budget. If you want every message to be sent to "live people", you must first filter out these "long-term offline" accounts.

2. Direct relationship between offline days and delivery effect

The longer an account is offline, the less likely it is to respond. Based on actual feedback from multiple marketing projects,The activity and offline time of WhatsApp account show a very obvious conversion difference:

lOfflineAccount within 1 day, the message reading rate can reachMore than 70%;

lOfflineAccount within 3 days, the reading rate averages atAbout 50%;

lOfflineAccounts older than 7 days, the reading rate quickly fell below20%;

lExceedAccounts that have not been online for 14 days, there is basically no response, and most of them are even invalid accounts.

Have you noticed a pattern? Account activity almost determines whether your message will be seen. Therefore, before starting any placing action, do a"Offline duration filtering" can not only improve reach efficiency, but also significantly reduce the waste of advertising resources.

3. Common misconceptions: Registered≠Available

Many companies are implementingWhen it comes to WhatsApp marketing projects, the criteria for judging account availability are too rough. Common misunderstandings include:

lOnly check whether the account is registered, ignore whether it is active;

lI think you can send messages by importing, did not check the account status;

lJudge user quality by whether there is an avatar, but the avatar does not mean active;

lContinuously send mass messages to silent users, but don’t understand the waste of touch costs.

The result is——The account pool is getting larger and larger, conversions are getting lower and lower, and operational data has become worthless.

In fact, only one action is needed to greatly improve the basic efficiency of subsequent operations:Do this once for all accounts"Last online time" detection and offline days filtering.

4. How to filter for offline days?

A proper screening process should include the following steps:

1.Import number resources in batches

Including historical customer mobile phone numbers, advertising acquisition leads, partner channel data, etc.

2.Perform account status check

Use platform tools to detect whether each number is registeredWhatsApp, whether it is blocked, whether it is possible to communicate.

3.Identify last online time

Automatically identify the last active time of the account and calculate the number of days it has been offline.

4.Custom filters

For example, filtering out offline more than7-day account, active users within 3 days will be retained for core promotion.

5.Export the filtered and precise list

For mass sending,Bot automatic push, customer service reception or private chat conversion.

This entire process can be completed efficiently through a third-party testing platform, without manual operation and with quick results.

5. Usage scenarios: How to make good use of offline screening in different projects

1. Private domain recruitment stage

Before joining the group or private chat for guidance, first screen out accounts that have not been online for a long time to avoid being silenced after joining the group.

2. Event promotion stage

Update the offline status before each delivery to ensure that delivery resources are only spent onOn "living people".

3. Receive advertising leads

Newly obtained potential leads are first judged on their activity level, and high-quality accounts are given priority to sales for follow-up.

4. Awaken old customers

Set the activation strategy according to the number of offline days, such asUsers who have not been online for 3 to 7 days will receive a gentle reminder, and users who have not been online for more than 14 days will enter the cold list observation area.

6. Advantages of offline detection function of Digital Planet Platform

In order to prevent enterprises and marketing teams from wasting resources on invalid accounts, [Digital Planet] launchedWhatsApp offline status detection module, has the following capabilities:

lSupport global mobile phone number detection, adapted to different countries and regions;

lAutomatically identify key fields such as registration status, last online time, and ban records;

lVisual output of offline days results, supports custom filtering criteria;

lBatch import and export, support docking with mainstream marketing systems,CRM system, Bot system, etc.;

lAdaptation to multiple scenarios, such as private domain operations, community fission, e-commerce conversion, lead distribution, etc..

Actual measurement data shows that after using Digital Planet to complete offline screening, the average reach rate of customer launches has increased.45%, and the customer service response rate increased by more than 60%.

Conclusion

The efficiency of WhatsApp marketing has never depended on "sending more", but "to whom". How long an account has not been online directly determines whether the message is likely to be seen. Instead of blindly sending in bulk, it is better to spend a few minutes to check the offline status first, eliminate "accounts that should not be voted for" in advance, and use resources on users who are actually still online.

The Digital Planet offline detection system is becoming a standard tool for more and more teams. Start now to make delivery more accurate and achieve higher conversions.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official