The first step in precision marketing: exclude WhatsApp accounts that have been offline for more than 3

In the current private domain marketing environment,WhatsApp has become an important tool for connecting with customers and facilitating transactions. Many companies and operations teams hope to quickly improve user interaction and conversion through WhatsApp batch private chats, group notifications, and automatic Bot reach. However, in actual implementation, problems like this often occur:

lThe reading rate after mass messaging is low;

lThe automatic private chat process is stuck;

lSales received no response after privately chatting with customers;

lThe delivery data looks good, but the conversions don’t.

Many teams will attribute this to copywriting problems, bad timing, and incorrect system settings, but they ignore a fundamental premise:Was the information you posted sent to an account that has been offline for a long time?

1. Account“Registered” does not mean “able to communicate”

WhatsApp account status is divided into two levels:

1.Registration status: Whether this account has been opened and usedWhatsApp;

2.active state: Is this account still logged in, sending and receiving messages, etc. recently?

The registration status can only indicate that this number has been used beforeWhatsApp, but there's no guarantee it's still in use. An account may have been registered half a year ago, last online three months ago, and now has been inactive for a long time or even been banned. You can still see it, but the messages you send will not be received, viewed, or responded to.

If you only rely on registration status for filtering without detecting the active status of the account, then all your contact actions may fall into"Shell accounts" consume manpower and budget, but there is no conversion return.

2. Why"Offline for 3 days" is the dividing line?

The criteria for judging active WhatsApp users are not uniform, and different industries and projects can be flexibly set according to their needs. However, in many cross-border e-commerce, advertising, and lead-taking projects, the three-day period has been repeatedly verified as an important limit:

lOfflineAccounts less than 3 days old, still highly responsive,Bot processes and private chats can proceed smoothly;

lExceedAccounts that have not been online for 3 days, the activity level dropped rapidly, and the probability of message undelivery increased significantly;

lOffline overAccounts older than 7 days, there is a high probability of users being silent, abandoned, or at high risk of having their accounts banned.

Three days is not only a psychological "short cycle" interval, but also a hidden time point for WhatsApp to determine whether the account is normal or not. therefore,"Exclude accounts that have been offline for more than 3 days" has become a standard operation for efficient screening., which can not only ensure delivery efficiency, but also control operational risks.

3. What are the possible consequences of not doing offline screening?

1.The message delivery rate is low and the content is misjudged to be invalid.

The operations team may think that the copywriting is ineffective and the product is unattractive, but in fact, users never see it.

2.Automated process disruption

The Bot process or SOP private chat system cannot be triggered due to abnormal status of the target user, affecting the entire reach path.

3.Waste of customer service resources

Manual customer service is assigned to unresponsive accounts, which wastes time, energy and service windows after repeated attempts.

4.The account pool is seriously polluted

Failure to clean offline accounts for a long time will lead to a decrease in the proportion of active users in your number pool, affecting the overall conversion rate evaluation.

5.Waste of delivery budget

There is no activity detection after the advertising leads are imported. As a result, the users acquired at a high cost are not online at all and cannot complete subsequent guidance.

4. What kind of team is particularly needed?"Offline 3-day detection"?

1. Multi-account matrix operator

Through dozens or even hundredsOnce the offline status of the team that reaches, communicates, and pushes the WhatsApp account is unknown, the overall system efficiency will seriously decline.

2. CRM/lead-taking enterprises

Teams that frequently obtain mobile phone numbers (such as retention advertising and lead procurement) need to screen out unresponsive accounts before importing them into the system to improve follow-up efficiency.

3. Customer service team

The customer service system needs to prioritize work orders through online status to avoidInvalid wait caused by "customer offline".

4. Automated Bot operation team

All processes rely on messages to start. If the target account is offline for a long time, the process will become unresponsive and the data will not be fed back.

5. How to complete it in actual operation"3-day offline account exclusion"?

It is obviously not feasible to rely on manual detection one by one. Now it is possible to achieve batch identification and label output through professional detection platforms.

The standard process is as follows:

1.Import number resource list

Support batch uploadFiles in CSV, TXT, Excel and other formats, whether old user lists or new lead resources, can be accessed.

2.Set detection dimensions

Select the offline detection field and setThe filtering logic of "exclude offline accounts for more than 3 days".

3.System checks account status

The platform automatically identifies whether the account is registered, whether it is banned, whether it is online, and the last time it was online.

4.Filter output available account pool

The system is set according to the"Activity threshold" automatically classifies and marks accounts that have been offline for more than 3 days and exports the list of available accounts.

5.Docking marketing system or private domain system

After the detection is completed, it can be importedThe Bot platform, customer service center, and SCRM system form a unified usage link.

6. Why is it recommended to use Digital Planet?

[Digital Planet] As an integrated global account detection and screening platform, it has served thousands of cross-border marketing customers, especially inIt has mature capabilities in determining WhatsApp account activity, offline detection, and hierarchical screening.

Its core advantages include:

lFast batch inspection: Supports second-level identification of 10,000-level accounts;

lclear data structure: Output fields include offline days, status label, ban identification, registration status, etc.;

lFlexible filtering dimensions: Customizable settingsFiltering logic such as “offline ≥ 3 days” or “active within 7 days”;

lCompatible with multiple scenarios: Adapt to different business scenarios such as private domain operations, lead follow-up, advertising diversion, and community building;

lThe results can be directly connected to the system: Seamlessly integrated with mainstream automation tools and customer service platforms on the market.

Through this tool, companies can identify"Can we still talk about it?" "Is it worth investing in?" improve reach efficiency and marketing value from the source.

7. Conclusion

WhatsApp marketing is not about “sending it out and it’s done”, it’s about “sending it out to the right people and getting it to the right place” to be effective. The most basic and critical basis for judging whether to "shoot the right person" is——Has this account been online recently?

If an account has been offline for more than three days, there is a high probability that the information you sent will not be received; the process you designed cannot be executed; and the budget you invested is likely to be in vain.

Real precision marketing is to filter outIt started with an account that was "not online for 3 days". Now use the offline status detection service of [Digital Planet] to invest limited resources on users who are still online, have the opportunity to respond, and can convert, so that every message can be responded to and every contact is meaningful.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official