How to filter active Facebook users? Marketing list batch processing and account detection are more efficient

in progressBefore Facebook advertising or Messenger marketing, screening out “active users” has become the consensus of more and more companies. Especially in overseas markets, due to the wide range of sources and uneven quality of lists,Identify in advance which users have logged in recently and which accounts are worth reaching., not only can save advertising budget, but also significantly improve conversion efficiency.

This article will combine the [Digital Planet] platform to analyze how to passBatch mobile phone number detectionjudgeWhether the Facebook account is active and improve the overall return on investment during the actual marketing list processing process.

How important are active users to marketing results?

Facebook's advertising system will match you based on the customer list you upload, but it will not tell you whether these accounts have been used recently or whether they are actually active. If the list you upload contains a large number of users who have "not logged in for a long time after registration" or "suspected of abandoning their accounts", it will have the following effects:

lAd matching rate is low and exposure resources are scattered

lNo one responded after the message was sent, and the customer response rate was poor

lThe system feedback data is abnormal and it is impossible to judge whether the copywriting or creativity is effective.

lCustomer lifecycle data distortion, impactCRM decision

Therefore, it is necessary to proactively identify"High active users" is a very necessary step.

How to judgeIs the Facebook account active?

Facebook officially does not release specific activity data, but it can be judged through the following indirect characteristics:

lHave you logged in recently?

lWhether there have been interactions such as likes, comments, shares, etc.

lHave you participated in groups, pages or events?

lremains validMessenger channel

The [Digital Planet] platform is based on the above logic, quickly detects user activity status through mobile phone numbers, and marks the account for use by the delivery team.

Detailed explanation of Digital Planet’s active user filtering function

as a global244 national number detection platforms, [Digital Planet] supports multi-dimensional detection of Facebook accounts, covering the following capabilities:

1. Registration status detection

Determine whether the mobile phone number is registeredFacebook, the first step is to filter out invalid users.

2. Active state recognition model

Determine whether the account belongs to the"High active", "medium active" or "long-term inactive" status, the results can be output in batches.

3. Support for multiple area code formats

Whether it is a Latin American, Southeast Asian, African or European and American mobile phone number, the system can automatically identify the country, standardize the format, and process it uniformly.

4. Detect label output

The platform automatically classifies and labels each mobile phone number, such as"Registered + High Activity", "Registered + Low Activity", "Unregistered", etc. can be exported for use in advertising systems or CRM.

5. Support high-frequency use and updates

It is suitable for advertising teams to update crowd packages every day, automatically detect list status changes, and achieve dynamic marketing.

Practical application scenarios

Some Southeast AsianThe B2C independent website brand plans to conduct Facebook retargeting advertising, and the initial customer list includes 18,000 mobile phone numbers.

Before using Digital Planet Detection:

lad match rate59%

lMessenger bots have high failure rate in reaching them

lThe response rate is less than12%

The screening results after testing are as follows:

lRegistered and highly active users:9,400 items

lRegistered but inactive for a long time:4,100 items

lNot registeredFacebook: 3,200

lWrong format or invalid number:1,300 items

final reservation"Registration + High Activity" people upload ads:

lMatch rate increased to86%

lThe response rate increased to28%

lDecrease in ad click costs31%

lIncrease in the number of transaction conversions2.6 times

Which types of marketing lists require activity detection?

lMobile phone number collected by customer form (registration status not verified)

lNumber resources purchased or shared through third-party channels

lFacebook ad lead remarketing customer pool

lIntegrate users from multiple platforms such as WhatsApp and Telegram into Facebook

lList of old customers who have registered but have not updated their status for a long time

If these lists are used directly without detection, it is very likely to waste advertising resources.

[Digital Planet] platform now supports global mobile phone numbersFacebook registration detection, account activity status assessment, automatic labeling and export, adapt to usage scenarios such as advertising platforms, mass messaging tools, and CRM systems. Welcome to contact customer service to get a free testing experience, optimize the quality of your Facebook marketing list, and fundamentally improve the advertising conversion effect.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official