E-commerce active user screening丨Quickly target online shopping crowds

Every time before a big sale comes, what operators pay most attention to is often not the products, but the users.

Because of the same event, some people placed an order immediately after seeing the discount information, some people never used the coupons after receiving them, and some people have not even opened the shopping software for a long time.

For e-commerce operations, the real value is not the number of users, but the number of active users.

If we can find those people who frequently browse products, place orders frequently, and are accustomed to online consumption in advance, the effect of marketing activities will often be twice the result with half the effort.

This is why in recent years, more and more companies have begun to pay attention to the screening of active e-commerce users, hoping to quickly find people who are truly willing to consume through data analysis.

What is the difference between active users and ordinary users?

When many companies do marketing, they put all users into the same marketing pool.

But in fact, the value gap between different users can be very large.

Some users purchase more than a dozen or even dozens of times a year.

Some users never place orders after registering.

There are also some users who have consumed before but have not purchased again for a long time.

If all these users are operated in the same way, marketing resources will inevitably be dispersed.

The same cannot be said for active users.

They usually maintain a high frequency of visits and consumption, and are more sensitive to promotional activities, new product promotions and brand information.

From a marketing perspective, this group of users is often the easiest group to convert.

Therefore, screening active users in advance is essentially improving the utilization efficiency of marketing resources.

Why more and more industries are paying attention to online shopping people

In the past, online shopping was more concentrated in the fields of clothing, beauty and digital products.

Nowadays, online consumption has covered almost every aspect of life.

More and more consumer behaviors are migrating online, including catering takeout, education and training, tourism, medical health, and home building materials.

This means that people with online shopping habits have strong online consumption receptivity.

For businesses, this type of user usually has several characteristics in common.

First, they are familiar with the online shopping process.

Secondly, they are willing to complete payment through the Internet.

Finally, their receptivity to online marketing content is relatively high.

These characteristics determine that online shopping users tend to have higher marketing value.

Therefore, it has become a common practice to target online shopping people in advance before many promotional activities begin.

More user screening is not always better

When many people first start marketing, they always think that the wider the group of people they cover, the easier it will be to close a deal.

But in actual operations, accuracy is often more important than quantity.

Give a simple example.

A company that sells smart home appliances owns200,000 pieces of user data.

If you send promotional information directly to all users, only a small number of users may eventually become interested.

However, if you screen out people with online shopping habits and high consumption activity in advance, and then conduct targeted marketing, the conversion efficiency will often be higher.

This is why more and more companies are beginning to pay attention to the construction of user tags.

Because tags can help companies quickly understand user characteristics.

Who likes to shop online.

Which people have stronger spending power.

Who frequently participates in promotions.

This information will directly affect the formulation of subsequent marketing strategies.

What value can e-commerce active user screening bring?

For the marketing department, the greatest value is to improve delivery efficiency.

With a limited budget, you can naturally achieve better results by showing your ads to people who are more likely to buy.

For the operations department, it can help establish a clearer user stratification system.

Users with different levels of activity adopt different operating strategies.

Highly active users focus on increasing repurchase.

Focus on waking up silent users.

Low-value users reduce resource investment.

For the sales team, the quality of the filtered customer list will also be higher.

Because users themselves have strong consumption habits and purchase intentions, communication efficiency is usually better.

Overall, user screening actually helps companies increase the value of each marketing budget.

Precision marketing is inseparable from data tags

As market competition becomes increasingly fierce, it is no longer enough to rely solely on experience to judge user needs.

Data labels are becoming an important basis for marketing decisions.

Information such as consumption frequency, shopping preferences, online activity level, areas of interest, etc. can all be converted into user tags.

These tags are like part of the user persona.

By analyzing this information, companies can quickly find people who match their target characteristics.

For example, when promoting new products, active consuming users can be given priority.

During membership activities, exclusive marketing can be carried out for high-value customers.

During promotional activities, you can focus on reaching people who often participate in shopping festivals.

Compared with traditional large-scale delivery, this method is obviously more accurate.

Quickly complete online shopping user screening

For companies with large amounts of customer data, manually analyzing user characteristics is obviously unrealistic.

At this time, it will be more efficient to use professional data analysis tools.

Digital Planet supports online shopping crowd detection, e-commerce active user screening and multi-dimensional label analysis, which can help companies quickly identify people with online consumption characteristics.

Whether it is brand promotion, private domain operations, membership marketing or customer portrait construction, target user screening can be completed through Digital Planet.

Compared with traditional marketing methods, understanding user consumption characteristics and activity status in advance can make the promotion direction clearer and resource investment more accurate.

Welcome to register for free to use Digital Planet to experience a more efficient e-commerce active user screening service.

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