New changes in Japanese marketing: LINE business account detection combined with user screening, how companies can improve the efficiency of reaching overseas customers

In the past few years, the Japanese market has been considered by many companies as a"High value but difficult to enter" market.

On the one hand, Japanese consumers have strong brand awareness and stable consumption habits, and many cross-border brands hope to enter the Japanese market; on the other hand, Japanese users have higher requirements for communication methods, service experience and brand trust. Even if companies obtain traffic, they may not be able to complete conversion quickly.

In recent years, as competition among overseas brands has intensified, a clear trend is emerging: more and more companies are beginning to reduce their reliance solely on advertising to acquire customers, and instead focus on user retention and long-term operations.

in,LINE business accounts are becoming an important entrance to Japanese marketing.

According to Japanese Internet usage habits,LINE has become an important tool for local users’ daily communication. For enterprises, LINE can not only be used for customer service communication, but can also carry multiple scenarios such as membership operations, event notifications, promotion push, and customer relationship maintenance.

But at the same time, a new problem also emerged.

The company has a large amount of Japanese user data, but does not know which numbers have been activatedLINE, which users can really be reached and which customers are worthy of long-term operation.

therefore,LINE business account detection and user screening are becoming important links in the Japanese marketing process.

The Japanese market is shifting from traffic competition to user operation competition

In the past, when many companies entered the Japanese market, the first step was usually advertising.

Get exposure through search ads, social media ads or e-commerce platforms, and then wait for users to actively inquire.

This method is effective when market competition is low.

But now, the Japanese market is changing.

More and more overseas brands are entering Japan, advertising competition is increasing, and the cost of simply purchasing traffic is getting higher and higher.

For enterprises, the cost of acquiring a new user continues to increase, and how to retain users and repeatedly reach users has become a new focus of growth.

This is why more and more companies are beginning to pay attention toLINE business account.

Compared with one-time advertising exposure,LINE can help companies establish long-term connections.

For example, after a user purchases a product for the first time, he or she canLINE receives after-sales reminders, new product notifications, member activities and other content.

For brands, this means that customer relationships no longer stop at one transaction, but gradually build long-term value.

But there is a foundation to it all.

Enterprises must first have real, effective and accessibleLINE user resources.

why japanLINE marketing is not effective, and in many cases it is not a matter of content

Many companies do JapaneseWhen marketing on LINE, priority will be given to optimizing content.

Redesign offers.

Adjusted Japanese copywriting.

Increase sending frequency.

Of course these actions are important.

However, if there are problems with the user data itself, it is difficult for content optimization to bring significant improvements.

For example, a company is preparing to promote new products in the Japanese market and has 30,000 Japanese mobile phone numbers.

If you import directlyIn the LINE operation process, there may be a large number of numbers that are not registered with LINE, or there may be users who have not used them for a long time.

The operations team spends a lot of time producing content, but is unable to truly reach the target users.

In this case, it is easy for companies to misjudge the market.

Think Japanese users are not interested.

thinkLINE marketing is not effective.

In fact, the problem may just be front-end user filtering.

Now more and more mature companies are beginning to realize thatLINE marketing does not start from sending messages, but from organizing user data.

LINE business account detection is becoming a prerequisite for enterprise operations

In the past, many companies focused onLINE is relatively simple to use.

Add friends after the user arrives.

Then send event information.

As the number of users increases, companies gradually find that this approach is difficult to sustain.

Because the larger the user scale, the more difficult it is to manage data.

Businesses need to know:

Which users have already activatedLINE;

which users come from the target market;

Which users are new customers;

Which users have already purchased the product;

Which users are suitable for continued maintenance.

The clearer this information is, theOnly then can the value of LINE business accounts be truly realized.

Therefore, many companies now complete user detection and classification before formal operations.

Especially in the Japanese market, because users have higher requirements for brand communication experience, precise contact is more important than mass sending.

How Digital Planet helps companies screen JapanLINE user resources

For companies preparing to enter the Japanese market, many times it’s not that they don’t have customer data, but that they don’t know whether the data can be used forOperated by LINE.

For example, a cross-border e-commerce brand has accumulated a batch of Japanese user numbers. The data comes from independent website registration, advertising consultation, historical orders and market activities.

If you start directlyWhen operating LINE commercial accounts, it is difficult for companies to determine which users have registered for LINE.

Therefore, many teams will first usedigital planetPerform user data filtering.

Through Digital Planet, enterprises can check the status of numbers in batches and identify which numbers have been activated.LINE, screen out user resources that are more suitable for Japanese LINE marketing.

For example, if a brand is preparing to promote new products in Japan, it can prioritize the registered productsLINE users; if you need to continue to maintain customers through other overseas channels in the future, you can also perform classified management according to the platform status corresponding to the number.

For companies that are developing markets in multiple countries at the same time, they can also use Digital Planet to organize users in different regions, allowing Japan toLINE users, Southeast Asian WhatsApp users, and other social platform users form different marketing resources.

In this way, the subsequent operations of the enterpriseWhen creating a LINE business account, you are no longer faced with a messy phone number list, but a group of target users that have been screened and easier to reach.

Why Japanese companies pay more and more attention to precise contact

In recent years, the biggest change in the overseas marketing environment is that users’ attention has become increasingly distracted.

In the past, businesses only had to think about how to gain exposure.

Businesses now need to consider:

Where are the users?

What platforms do users use?

Is the user willing to continue communicating?

Does the user have long-term value?

For the Japanese market, this change is even more obvious.

Because Japanese users pay more attention to stable communication and brand experience.

A precise and valuable contact is often easier to build trust than a large amount of indiscriminate promotion.

Therefore, the future marketing competition in Japan will not only be about who has a higher advertising budget, but who can understand users more accurately.

LINE business accounts are just tools. What really determines the results is the user data capabilities behind the company.

From finding users to managing them

Now more and more companies are beginning to re-plan their Japanese market strategies.

It no longer relies solely on advertising to obtain one-time traffic, but improves long-term customer value through data collection, user screening and private domain operations.

for ongoingJapanLINE customer acquisition, LINE business account detection, LINE user screening, Japanese market development, international mobile phone number detection, overseas customer data collectionFor enterprises, you can usedigital planetComplete preliminary user screening.

passLINE activation detection, number validity screening, and user classification management are used to sort out Japanese users who can truly enter LINE's commercial operation system, and then combine it with content operations and customer services to improve the efficiency of reaching overseas markets.

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