TikTok account association detection, first check whether the number has a corresponding account

DoWhen TikTok acquires customers overseas, many people do not lack numbers. What they really lack is determining whether these numbers are of value for further processing. Official website registration, advertising forms, historical customers, event registrations, and independent website consultations will accumulate a lot of overseas mobile phone numbers over time. However, whether these numbers are related to TikTok cannot just look at the mobile phone number itself. What TikTok account association detection needs to solve is to first clarify the relationship between existing numbers and TikTok account status, and then decide which data needs to be sorted, classified and followed up.

The most common misunderstanding in this type of testing is to"The number is associated with the TikTok account" is directly understood as "this person is the precise customer". In fact, the two are far from each other. Account association detection solves the problem of platform status, and accurate customer judgment solves the problem of business value. Let’s clearly distinguish these two concepts first, so that the subsequent TikTok user screening will not become more confusing.

What does TikTok account association detection detect?

A simple understanding is that the company already has a batch of mobile phone numbers and wants to further confirm whether these numbers have correspondingBasics of using TikTok account.

For example, there are 20,000 overseas numbers in a table, including data from different markets such as the United States, France, Thailand, and Indonesia. Sales know that these customers have left their mobile phone numbers, but they don’t know which numbers andTikTok accounts are related.

If the data is processed manually one by one, it will be very slow if the amount of data is slightly larger.

At this time,The function of TikTok account detection is to add a platform status label to the data that originally only had "mobile phone number". After the detection is completed, the company will at least know which numbers have the basis for TikTok account association and which numbers do not meet this condition for the time being.

What this step solves isThe "is there any" question.

As for whether this user is a target customer, whether he has purchasing needs, and whether he is worthy of sales follow-up, it still needs to be judged later.

Just because the numbers are related doesn’t mean they areTikTok accurate customers

This is the most important point to make.

A mobile phone number detected withThe existence of a TikTok account association only shows that there is a basis for using the account between the user and the TikTok platform. It does not mean that he has watched the company's videos, nor does it directly mean that he is interested in a certain product.

For example, both numbers are detectedTikTok account linking.

The first number comes from the company's own product inquiry form, and the user has clearly inquired about a certain device; the second number is just a common contact information in the company's historical database, without any product consultation records.

Both data are availableTikTok account, but the first one is obviously worthy of priority follow-up.

so,TikTok account association detection is more suitable for supplementing customer tags rather than determining customer value alone.

It can be simply understood as:

Account status tells you"Does he have TikTok?" The customer source tells you "why it appears in your database", and the real needs determine "whether to continue development."

Why do I need to do it if I already have an overseas number?TikTok association detection

Many companies will accumulate a large number of overseas customer numbers, but the platforms used by different businesses are different.

Some customers are suitableWhatsApp, some are more suitable for Telegram, and some companies themselves produce content and advertising on TikTok, hoping to further understand which numbers in existing customer data have TikTok account bases.

At this time,TikTok number detection has a certain effect.

For example, companies are doingTikTok’s short videos have gained customers, and a number of user contact information have been obtained through independent websites and advertising forms. If you later want to analyze which customers themselves also use TikTok, you can add TikTok account associated tags based on the existing data.

Or the company is reorganizing the historical customer database and hopes to classify users according to different social platforms. It can also useTikTok user filtering supplements platform information.

In this way, the original number list no longer only contains country and mobile phone numbers, but different platform labels can also be added based on actual detection results.

Digital Planet can be placed in the screening process of existing numbers

If an enterprise has obtained user numbers through its official website, forms, orders, activities or other normal business channels, it can first sort out the data and then use Digital Planet toTikTok related account association detection.

For example, among a batch of overseas customer numbers, some come fromTikTok ads, some come from independent sites, and some come from historical inquiries. Before importing, you can first process duplicate numbers and international number formats, and then use Digital Planet to detect TikTok accounts and sort out the data with corresponding account foundations separately.

After the test is completed, you can continue to classify by country and source.

For example:

USATikTok associated users;

FranceTikTok form client;

ThailandTikTok related numbers;

in historical inquiriesTikTok account user.

The advantage of this is not to immediately increase the number of sales, but to make the customer data clearer.

What Digital Planet solves here isAccount status filtering and data sorting, not fromTikTok directly acquires unfamiliar users, and does not automatically determine the customer's interests, age, purchasing power or consumption level through a number.

Whether it can really be used for subsequent customer acquisition depends on how the company obtained this data.

It is best to sort out the numbers before testing

TikTok account association detection is the same as other number screening. The quality of the original data will directly affect the efficiency of subsequent processing.

If there are many duplicate numbers in a table, it is recommended to remove the duplicates first.

For example, the same number appears in bothThe TikTok advertising form appears again in the official website consultation form. If it is not processed, it may be regarded as two different customers after detection.

The international number format should also be as unified as possible.

The same US number may be sent at once"+1", use other formats at once; spaces, brackets and dashes may also appear in some numbers. If the data from different sources are all mixed together, it will be more troublesome to sort out the results later.

Therefore, the smoother way to deal with it is usually:

First unify the number format, then remove duplicate numbers, and then doTikTok account association detection, and finally continue to classify according to country and customer source.

After the order is sorted out, the data will be much easier to manage.

After TikTok account detection, we still need to see where the customers come from.

FinishAfter TikTok user testing, it is not recommended to directly hand over all associated accounts to sales.

Look at the source first.

If the user originally passedIf the contact information is actively submitted by TikTok ads, then the TikTok association status is a more natural supplementary label; if the user comes from an independent website to inquire about products, the user can also continue to judge based on the products he consulted.

Historical transaction customers can be reclassified according to past purchase records and current needs.

If a number has no clear origin, simply because it is detectedTikTok accounts are included in the marketing list, and it is easy to mistake ordinary platform users for potential customers.

so,After filtering TikTok accounts, it is best to keep the “Source” column.

The same is ten thousandTikTok associated users, if 3,000 of them have actively inquired about corporate products, the actual business value of these 3,000 items is usually more worthy of attention than the remaining 7,000 items.

TikTok account association cannot directly represent user activity

Account existence and recent activity are not the same concepts.

someone may registerTikTok will be used for a long time in the future, and some people just registered an account a long time ago and rarely open it now.

Therefore, writingWhen detecting TikTok accounts and filtering TikTok users for such content, it is best not to directly write "associated accounts" as "highly active users".

Account association detection mainly explains the basis of platform accounts.

If the company still wants to determine whether the customer is worthy of priority follow-up, it should combine recent form submissions, consultations, orders, website visits or other normal business behaviors.

These behaviors are closer to real customer intentions than simple account status.

How do users associated with TikTok finally enter the customer acquisition process?

The real value of TikTok account association detection is to add a new judgment condition to the original customer data.

For example, the company originally knew that a user was from Thailand and submitted an inquiry through the product page. Now it confirms that this number andIf TikTok accounts are related, the customer portrait will be more complete than before.

Later, you can continue to judge whether this user is suitableTikTok content remarketing should still be followed up through WhatsApp, email and other channels that users actively choose.

If the user himself passesWhen TikTok short videos or TikTok ads enter the enterprise, sales communication can also continue the product content that users have seen before, instead of starting from a completely unfamiliar introduction.

TikTok account association status is auxiliary information and should not overwhelm customers' original communication choices.

User clearly fills inWhatsApp, give priority to contact through WhatsApp; if the user takes the initiative to send an email, then continue the email communication. Detecting a TikTok account does not mean that you must switch to TikTok.

To determine whether a test is valuable, don’t just look at the number of correlations

A batch of 100,000 numbers was finally detected with 60,000 numbersThe number of TikTok-linked accounts seems large, but it should not be the only indicator.

We need to continue to look at how many of these 60,000 entries come from the target country, how many have clear business sources, how many have consulted about products, and how many actually enter into sales communication.

If there are many associations but few effective customers, the original number source may be too wide.

If the correlation ratio is not high, but the remaining users are highly related to the current product, the actual customer acquisition value may be better.

so,TikTok account association detection is more like a layer of screening in customer data collection, rather than the final result.

First confirm whether the existing number is available through Digital PlanetTikTok account association basis, and then combined with the country, source and real demand to continue to judge. Account association determines "whether there is TikTok", and business relationship determines "whether it is a customer worth developing".

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