Taiwan Facebook screening, how to find Facebook users from existing numbers

When doing the Taiwan market,Facebook is still a platform that many businesses come into contact with when doing content promotion, advertising customer acquisition and customer retention. When it comes to the data compilation stage, the problem is often not a lack of numbers, but that we already have a batch of Taiwanese mobile phone numbers, but we don’t know which customers have an account relationship with Facebook, which ones are just ordinary numbers, and which data are worth adding to the subsequent customer development list. The purpose of Facebook filtering in Taiwan is to sort out existing numbers first, and then add Facebook-related platform status, making it easier to classify customer information that originally only had mobile phone numbers.

But one thing needs to be made clear first. number andThe existence of Facebook account association only shows that this data has the corresponding platform account basis. It cannot directly indicate that the user has been active recently, nor can the other party be regarded as a precise customer just because the Facebook account is detected. Whether there is real development value must be judged based on the source of the number, product interest and whether there have been real business behaviors in the past.

Sort out the Taiwan numbers first. Don’t screen them directly after getting the form.

Taiwanese customer data often comes from different sources.

A batch of official website forms,There are one batch of Facebook ads, one batch of historical customers, and another batch of event registrations. After several months of data are combined, it is normal for the same mobile phone number to appear repeatedly.

So do TaiwanBefore filtering Facebook users, first process the mobile phone number itself.

It is best to unify Taiwan numbers into the same international number format, fill in the missing country code data, and clean up redundant spaces, horizontal lines and other format issues first. Then do the number deduplication and merge the records of the same customer that appear repeatedly in different batches.

For example, a customer first submitted his mobile phone number through an advertisement, and then consulted on the official website. If duplication is not removed,Facebook may process it twice during detection, and may contact you again after sales.

The data must be clean first so that the subsequent filtering results can be easily used.

Facebook screening is mainly to fill in a platform tag

If there is only name and mobile phone number in a Taiwan customer list, sales can actually know very little information.

FinishAfter Facebook related screening, you can add a new platform status to the customer profile to help determine whether the existing number has the basis for using a Facebook account.

For example, it turned out to be only:

Taiwan mobile phone number

Customer source: official website consultation

After sorting it can become:

Taiwan mobile phone number

Customer source: official website consultation

Facebook related account status: identified

Follow products:A product

In this way, there is more information available for a customer profile.

If the company itself isFacebook does advertising or content operations, and this type of platform tag can also help analyze the relationship between existing customers and Facebook channels.

But don't putFacebook account status is treated as customer intent.

Having an account and wanting to buy products are completely different things.

Digital Planet can be included in the screening of Taiwan numbers

After an enterprise has accumulated a batch of Taiwanese customer numbers through normal business channels, it can first complete the formatting and deduplication, and then proceed through Digital Planet.Facebook related user filtering.

For example, a batch of numbers come fromFor Facebook ads, independent websites, historical orders and customer service inquiries, you can sort out the Taiwan numbers separately first, and then check the platform status.

After screening, it is not recommended to export only one copy.The Facebook user list ends, but the original customer source continues to be retained.

Can be divided into:

TaiwanFacebook Advertiser

Taiwan official website consultation +Facebook related users

Taiwan historical customers +Facebook related users

Taiwan event registration +Facebook related users

In this way, the salesperson can see where the number comes from at a glance, instead of just knowing the user andFacebook has a connection.

Digital Planet is responsible for number sorting andWhether Facebook-related status screening is truly accurate for customers still depends on the original data source and actual needs.

fromThe value of customers coming from Facebook ads is not exactly the same.

Also fromFor Facebook ads, customer intentions may vary greatly.

Some people just clicked on the advertisement, some filled out a simple form, and some directly inquired about price, product model, or delivery issues.

When it comes down to sales, it’s best not to put it all on one priority.

Customers who have already taken the initiative to ask about prices and explain product requirements can follow up first.

If you only fill in the contact information but do not leave specific needs, you can first confirm what products you are interested in.

If the historical advertising data is relatively old, you can first check whether there has been communication before, and then decide whether you need to contact again.

This is better than simply following theFacebook sources are more practical for judging customer quality.

Facebook is just the entrance to acquire customers. What users do later can better illustrate their intentions.

detectedFacebook account does not mean it is still used recently.

Account existence and activity cannot be confused.

some people registerFacebook has been around for many years and is still used frequently; some people have always had accounts but rarely log in.

So TaiwanAfter Facebook screening is completed, do not directly label all detection results as active users.

If a company wants to judge who is more worthy of priority follow-up, it can look at more actual business records.

For example, you have recently made an inquiry through the official website, submitted an advertising form, recently placed an order, and recently contacted customer service. These behaviors are closer to real needs than a simple platform account status.

Platform detection is suitable for judging channel foundation, and customer behavior is more suitable for judging sales priorities.

TaiwanHow to classify Facebook users after screening them?

There is no need to make the classification particularly complex.

Just keep a few fields that can really impact sales.

The country and region were unified into Taiwan;

Record the source of customers;

reserveFacebook related status;

Record products of concern;

Add the current follow-up stage.

For example, a piece of data can be organized into:

Taiwan

Facebook ad form

Facebook related accounts have been identified

Pay attention to home products

Not contacted yet

Another one could be:

Taiwan

Official website inquiry

Facebook related accounts have been identified

Consult software price

Quoted

The second item should obviously be dealt with first because the requirements are clearer.

This simple classification is more convenient for sales than stacking a dozen tags.

If the customer is not originally fromIt’s from Facebook, don’t force me to change channels.

detectedAnother common misunderstanding after having a Facebook account is that since the user has Facebook, they should contact them through Facebook.

It's not necessary.

If the customer took the initiative to leave theWhatsApp, just use WhatsApp first.

If the customer keeps passingIf you want to communicate via LINE, just continue with LINE.

If it were originally thereIf you consult in Facebook Messenger, you can naturally continue the Facebook channel.

Platform screening provides a reference and does not require all customers to switch communication methods.

When customers have already chosen a channel, give priority to respecting the original communication habits, which is usually smoother than switching platforms again.

TaiwanFacebook filtering is ultimately about reducing invalid data

Enterprises doFacebook user screening is not to make the customer list look like one more label, but to waste less time in sales.

It turns out there isThere are 50,000 Taiwanese numbers, and I don’t know which ones are related to Facebook, and I don’t know which ones are duplicate data. After sorting, we first remove the duplicate numbers, then add Facebook-related status and customer sources, and finally classify them according to the consultation situation.

In this way, what the salesperson gets is not a simple number list, but a batch of customer information that has been basically sorted out.

If you want to do it laterFacebook customer development, Taiwan marketing or multi-platform user screening can also continue to add new information to this data without the need to reorganize it every time.

TaiwanThe real usefulness of Facebook filtering is to turn existing numbers from a string of contact information into data that is easier to judge. First, sort out the Taiwan mobile phone numbers, then supplement Facebook related status through Digital Planet, and finally determine the follow-up sequence based on advertising sources, official website consultation, historical orders, and product demand.

Facebook account status can only tell you the platform relationship. What really determines the value of a customer is where he comes from, what he pays attention to, and whether he has real needs.

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