Viber active user screening, what usage status should you pay attention to after opening the account?
The Viber number has been activated, which only means that the mobile phone number has a corresponding account basis.
When actually screening customers, you should also continue to check whether the account has been used recently, and whether the customer has had any real inquiries, replies, orders, or re-contacts recently.Viber active user filtering is more suitable to help determine the current status of customers, rather than directly defining them as high-quality users when they see "already activated".
Viber activation and activation are not the same results
A mobile phone number can already be registeredViber, but it has not been used significantly for a long time; it is also possible that the account has been used normally, but there is no business need for the time being.
soViber customer data is best understood separately.
Activated statusThe main solution is whether there is a numberViber account basics.
Activity statusIt is more suitable to refer to whether the account has been used recently.
As for whether customers have purchasing needs, we must continue to look at the actual business behavior.
If these three levels are mixed together, it is easy to appearThe misjudgment of "the account is still there, so the customer must be worth following".
Historical customers need to re-check their account status
The customer information just submitted is usually relatively new, and it is often historical data that is really prone to status changes.
For example, the customer number left a year ago may have been used normally at that time.Viber, but has since changed its number, switched to other platforms, or has not had any business interactions for a long time.
If you plan to re-activate old customers, you can first rearrange these historical numbers and then confirm the currentViber account basics.
This is more appropriate than continuing to contact directly with the old list, and can also reduce the time invested in repeated contact information that has changed.
historyViber customers are reactivated and their account status is updated first.
After the number of customer numbers reaches tens of thousands or hundreds of thousands, they are manually confirmed one by one.Viber account status is not realistic.
Digital Planet can perform operations on existing customer numbers.Viber related batch screening, sort out the basic status of the account first, and then continue to correspond with the original country, customer source, product interest and historical orders.
For example, a piece of overseas customer data accumulated over a long period of time can be processed first with duplicate numbers and international formats, and then entered.Viber filter.
After screening, which numbers still haveViber channels and which ones you need to continue using other contact methods will become clearer.
In this way, Digital Planet is responsible for organizing accounts and channels, and the subsequent customer priorities are still judged based on real business records.
An active account does not mean that the customer has current needs
This isThe most confusing point in Viber active user screening.
For example, two customersViber accounts have shown signs of use recently:
clientA just inquired about the product price three days ago;
clientAlthough B’s account is still active, he has not had any interaction with the business for a year.
If you only look atViber status, both of them are good.
If you really schedule a sale,A is obviously more worthy of following first.
Therefore, activity level can help determine whether the account is still in use, but customer demand still depends on inquiries, orders, replies, and recent business actions.
Customers with recent interactions are more worthy of priority
If it has been filtered outViber account base can continue to be layered based on the customer's recent behavior.
For example:
Recent active inquiries
Prioritize sales follow-up.
Reply from historical customers
Increase current priority.
Already entered the quotation stage
Continue to follow up on pricing, delivery and purchasing plans.
Close to normal repurchase cycle
Can arrange maintenance for old customers.
No business interaction for a long time
Reduce the frequency of contact. There is no need to market frequently just because your account is active.
soOnly "active users" will truly connect with customer operations.
The source of customers cannot be lost either.
Same oneActive Viber accounts come from active inquiries on the official website and historical numbers from unknown sources, with completely different subsequent values.
so doWhen filtering active Viber users, it is best to keep the original customer sources.
For example, the official website, advertising forms, historical orders, customer service consultation, member registration, etc. can all help determine why this customer data exists.
The account status only lets us know whether this communication portal still exists, and the customer source helps determine what should be discussed later and whether it is worth contacting first.
NoViber account does not mean that the customer is invalid
Overseas customers do not necessarily only useViber.
Some customers are more accustomed toWhatsApp, Telegram, LINE, email or phone call. If the customer has a real inquiry, order or long-term business relationship, it cannot be deleted directly because the Viber account is not detected.
A more reasonable way is:
haveViber channel customers continue to stay on Viber;
NoViber but other customers with normal contact information will continue to use the original channels;
For customers whose contact information has changed as a whole, the information will be updated.
Customer value and individual platform status should be viewed separately.
Activity is ultimately only part of customer priorities
The really useful part of Viber's active user screening is to help determine whether the account currently has a certain basis for use, and then arrange follow-up based on the source of the customer and recent business actions.
Digital Planet can first putViber account related status is sorted out in batches, and then combined with historical orders, recent inquiries, replies and customer stages to continue stratification. In this way, all registered users will not be regarded as active customers, nor will all active accounts be regarded as high-intent customers.
if inIf you have any questions about Viber active user screening, account status detection, historical customer number compilation or other overseas social platform data screening, you can directly contact Digital Planet official customer service. Digital Planet provides free consultation and can assist in choosing a more appropriate screening method based on actual customer data, target markets and usage scenarios.
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