Zalo active user screening, which accounts among Vietnamese customers are still in use recently?

I want to filter out a large number of Vietnamese numbers that are still in use recently.For Zalo users, it is not enough to just check "Have you subscribed to Zalo?"Zalo activation detection determines whether an account exists, and Zalo active user screening further distinguishes accounts that have been used recently.

For tens of thousands or hundreds of thousands of Vietnamese numbers, first screen for activation and then screen for activity, which can separate ordinary registered users from recently active users.Zalo marketing lists are also easier to arrange.

Zalo activated and Zalo active should be viewed separately.

A mobile phone number has been registeredZalo, it can only mean that this number has a Zalo account basis.

But just because the account is approved, it does not mean that it is still being used in the near future.

For example, in a historical Vietnamese number, some accounts are still active recently, and some have already been registered.Zalo, but has had no visible signs of use for a long time. If you put them all on one list, it will be difficult to prioritize when marketing.

soZalo user filtering can be divided into two levels:

Look at the opening of the first floor

Confirm which numbers are already registeredZalo.

The second level looks active

Continue to filter accounts that are still in use recently among already activated users.

Combine two layers and get more than just one serving"Zalo has opened a number" is more practical.

Which numbers need to be done moreZalo active filter

The newly compiled data and the historical numbers saved for several years are used in different ways.

Especially in the following situations, it is more suitable to review the active status:

lVietnam preserved for a long timeZalo number;

lPrepare historical user data for reuse;

lAlready doneZalo opens a large batch number for testing;

lUser data accumulated from multiple activities;

lNeed to be reclassified according to activity levelZalo account.

The longer the data is retained, the less sufficient it is to rely solely on past provisioning results.

To re-do active filtering, you can select the currently usedZalo’s accounts are organized separately.

First, put the ones that have been used recentlySeparate Zalo account

Digital Planet SupportZalo number activation detection and active user screening. If you already have a Vietnamese number, you can first confirm the Zalo activation status in batches, and then continue to further filter based on activity status to separate recently used users and low activity data.

When the number of numbers is relatively large, this method is more suitable for batch processing than manually checking one by one.

For example, there was originallyThere are 100,000 Vietnamese mobile phone numbers. You can sort out the number format and duplicates first, and then enter Zalo to filter:

Not activatedZalo

Organize individually.

Already activatedZalo

Continue to active screening.

Recently active users

Save as a set of data.

Less active data

Save it separately and recheck it later if necessary.

In this way, the entire number library will start from"With or without Zalo" is further subdivided into different usage states.

why doZalo marketing will focus on active users

The reason is actually very simple.

If you are planning to release new products, events or recent promotional content, prioritize those that have been used recently.Zalo's account is more targeted than all historical registration numbers mixed together.

For example, the marketing list can be divided into:

Recently active groups

Suitable for prioritizing time-sensitive promotional content.

Ordinary active group

Maintain a normal marketing rhythm and do not need to use a large amount of data at the same time as high activity data.

Long term low activity group

Reduce the frequency of use and recheck the account status after a period of time.

The point of doing this is not to continuously increase the number of sendings, but to allow numbers with different statuses to enter different marketing sequences.

Active users can also continue to combine existing tag classifications

Zalo active filtering is responsible for account usage status.

If the original number already has labels such as country, region, product category, gender, etc., you can continue to keep them and there is no need to throw them away because of active detection.

For example, it can be organized into:

Ho Chi Minh City +Zalo has been active recently;

Hanoi+Zalo has been active recently;

User of a certain product＋Zalo has been active recently;

Women Tags +Zalo has been active recently.

This way the following content can be more subdivided.

It should be noted that this region, product or gender information comes from raw data.Zalo activity detection itself is mainly responsible for account status, and the two types of data can be used in combination.

Post-detection marketing, different content can be used for different levels of activity

Finished siftingOnce Zalo becomes an active user, you can further adjust your marketing methods.

Recent active users are more suitable for time-sensitive content such as new products, limited-time activities, and recent service updates; general active users can be maintained normally; long-term low-activity data does not need to be sent frequently and can be reused when there is more important new content.

If the original data also has product categories, you can also make the content correspond to the products instead of allActive Zalo accounts receive the same promotion.

for example:

Active users of Product A view Product A updates;

Product B users enter category B content;

Historical users can view new products or reactivate content.

so"Active filtering" is really connected with the subsequent Zalo marketing.

Before reusing the historical number, you can filter the active status again

Zalo account status will change.

An account that was relatively active in the past may become less active after a period of time; an account that has not been used for a long time may also become active again.

Therefore, when historical data is re-enabled, the first detection results do not have to be used permanently.

Especially when preparing for a new round of Vietnam market promotion, you can re-screen it first.Zalo is activated and active status, and then regrouped according to the current results.

This will use data that is closer to the current state, rather than old labels from months or even years ago.

Zalo active user screening, the focus is to prioritize the marketing list

If Zalo number screening only stops at "registered" and "unregistered", it will be relatively rough for long-term marketing.

Keep doing it via Digital PlanetZalo active user filtering allows you to further organize already opened accounts according to their recent usage status. Recent active data will be given priority in current marketing, general active data will be maintained normally, and long-term low-activity data will be reduced in frequency and retested regularly.

soZalo marketing no longer uses all registered numbers together, but first looks at the current activity level of the account, and then decides which data to use first and which data to use later.

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