Screening of Viber users in Eastern Europe, which countries and customer data should we start with in the Eastern European market?

When doing business in the Eastern European market,Viber user screening cannot only look at “whether Viber is activated”. The more practical questions are: which country these numbers come from, what customers they originally belonged to, and how they plan to continue operating in the future.

The Eastern European market covers many countries, and the number formats, languages, and user habits are also different. Rather than lumping all Eastern European numbers together, it is better to sort out the basics of countries and numbers first, and then confirm which mobile phone numbers haveViber account basics.

Eastern EuropeViber number, the first step is to clearly distinguish the country.

"Eastern European users" sounds like a whole, but when actually doing customer development, it is best not to mix data from different countries into one list.

For example, markets such as Romania, Serbia, Bulgaria, and Poland have differences in number area codes, languages, and subsequent marketing methods.

If the original customer information already contains country information, it is recommended to keep it during screening. For data without country labels, you can first sort out the basic classification through the number, area code and original source.

Do this laterWhen detecting Viber numbers, they can be processed separately according to the market, instead of re-determining where the number comes from after the detection is completed.

The mobile phone number is normal, but it does not mean that it has been registered.Viber

Eastern European mobile phone numbers can communicate normally. This only shows that the number itself has a basis for use. It cannot directly determine whether the user hasViber account.

So if the goal is to buildViber user data, account opening and screening are still a relatively basic step.

Digital Planet SupportFiltering related to Viber numbers, you can batch confirm the account opening status of existing mobile phone numbers, and sort out the data based on Viber account first.

In this way, customer files that originally only had mobile phone numbers can further distinguish which numbers are suitable for entry.Viber channels, which numbers remain in other customer data.

When multiple country numbers are put together, organize them first and then detect them.

If the number only comes from one country, it's easier to process.

However, in the Eastern European market, data from multiple countries often appear at the same time, and it is more likely to encounter format problems at this time.

For example, some numbers already have complete international area codes, and some still have local formats; files from different sources may have duplicate data; and some mobile phone numbers are inIt has been automatically modified in Excel.

Official entryBefore Viber filters, you can check the country code, duplicate numbers and number format.

Although this step may seem basic, the more numbers you have, the more important it is. The front is sorted out clearly, and the backViber activation detection and country classification will also be easier to use.

To process Eastern European numbers across countries, first unify the account screening process

If you are dealing with multiple Eastern European markets at the same time, the screening process can be fixed.

First organize the numbers by country, then clean up duplicate and formatted data, and then enter the digital planet to doViber account filtering. After detection is complete, each country continues to remain independent and does not need to be remixed into one large file for convenience.

This processing method is particularly suitable for situations where the number of numbers is relatively large.

For example, if customer numbers from Romania, Serbia, and Bulgaria are added simultaneously in one month, they can be processed separately according to the same rules. Which country needs to do this next?Viber marketing directly uses the data of the corresponding market, without the need to search again from the master table every time.

After testing, do not lose the original source of customers

Viber activation status is just one layer of account information.

If the original customer information already contains advertising sources, website inquiries, active users, historical customers or product categories, this information can continue to be retained.

For example, Romanian customers who enter through a certain product advertisement are screened outAfter creating a Viber account, subsequent content can still be arranged around the products you originally focused on.

Customers with historical transactions can focus more on new products, replenishment, upgrades or after-sales maintenance.

This is better than simply getting a copy"Eastern Europe Viber has opened a number" is more practical, because the account status tells you whether you can enter the Viber channel, and the original business information determines what you should talk about later.

different countriesViber marketing content is best arranged separately

Eastern European marketViber marketing does not recommend the exact same content for all countries.

At least language, event timing, and product focus can be handled separately.

For example, a country mainly promotesProduct A, while another country is currently focusing on product B, there is no need to send exactly the same promotional content just because users on both sides have opened Viber.

After the original country information is retained, subsequent marketing will be much simpler.

Local language content can be scheduled separately, and delivery periods can be adjusted based on local business hours and user habits. soAfter Viber screening is completed, the data can truly enter the market operation, instead of just completing an account detection.

Do not use the same cadence for new customers and historical customers

Account has been openedViber, does not mean that all customers need to receive the same promotion right away.

New customers who have recently entered through advertisements, websites or consultations can give priority to follow up on recent product information.

Old customers who have already completed transactions are more suitable for maintenance content.

Historical numbers that have been saved for a long time can be reconfirmed first if you plan to reuse them.Viber account status, and then decide whether to enter the current marketing list.

This approach can reduce a common problem: Eastern European customer data from a few years ago has been reused, but the account status has not been refreshed for a long time.

After Viber screening, you can continue to optimize the next round of customer development

After completing a round of marketing, you can continue to adjust the data based on your actual business results.

For example, a certain countryIf Viber users respond better, you can increase content investment in this market next time; the customer interaction corresponding to a certain product is more obvious, and you can also maintain this type of users separately.

The replies, consultations and transactions here are business data generated in the subsequent marketing process, notDirect results from Viber number detection.

Digital Planet is responsible for sifting through the level of account opening, and subsequent customer interactions continue to accumulate in its own operations and customer management processes. In this way, screening and marketing are each responsible for a part, and it will be clearer during long-term use.

Do Eastern EuropeViber user screening, country information must be retained

The really practical way to screen Viber users in Eastern Europe is not to merge all country numbers first and then check the activation status in one go.

First sort out the country, number format and repeated data, and then confirm in batches through Digital PlanetBased on Viber account, the original country, product and customer source information will be retained after screening.

In this way, when we follow up on Romania, Serbia, Bulgaria or other Eastern European markets, each country will have independent data and marketing rhythm.Viber screening can truly serve subsequent customer development.

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