WhatsApp account risk filtering, which numbers in the marketing list need to be processed separately

DoWhen marketing WhatsApp, what really needs to be filtered in advance is not just the numbers that have not activated WS. Duplicate data, abnormal formats, historical unsubscribed customers, and old numbers that have not been refreshed for a long time. If they are all mixed in the same sending list, subsequent marketing will easily become more and more confusing.

soWhatsApp account risk filtering is more suitable to be understood as data collection before marketing. First separate out the numbers that are not suitable for direct entry into the current sending task, and then keep the WhatsApp accounts that are really suitable for continued use.

Duplicate numbers should be processed first

a lot ofThe problem with the WhatsApp list is not that the account itself is risky, but that the same mobile phone number appears several times.

After the advertising form, official website, customer service, activity page and historical customer files are merged, it is common for a customer to have two or three records.

If duplication is not removed in advance, two problems will arise later.

First, the same number is entered repeatedly.WhatsApp detects and adds unnecessary data processing.

Second, after entering marketing, the same customer may receive repeated content.

So do it officiallyBefore filtering WhatsApp accounts, you can merge identical numbers while retaining the original customer source and historical information.

Do not enter numbers with abnormal formats directly into the marketing list

International numbers are most prone to formatting issues.

Some numbers lack national area codes, some are still written in local format, and some are written in localExcel has been changed to scientific notation, and some data itself has incomplete digits.

If you do not check this type of number, enter it directly.WhatsApp screening will need to be reworked later.

Therefore, in the second step of risk filtering, data with obviously abnormal formats can be taken out and processed separately.

After confirming the number country, international area code and basic format, enterWhatsApp account detection will be more clear than running all original numbers directly together.

Not activatedWhatsApp numbers should be saved separately

The mobile phone number is normal, but it does not mean that you must register.WhatsApp.

If this marketing channel isWS, then the account opening status is a relatively basic level of screening.

Digital Planet SupportBatch detection of WhatsApp numbers can screen existing mobile phone numbers for account opening and sort out the data with WhatsApp account foundation.

If no activated number is detected, you can start from the currentSeparate it from the WS marketing list, but there is no need to delete it directly.

These numbers can still be used later for original phone calls, text messages, emails, or other social channels.

Historical unsubscribe customers should be excluded first

There is a type of number evenThe WhatsApp account is normal and should not be re-entered into the active marketing list.

For example, the customer has made it clear before that he does not want to continue to receive promotions, or has indicated in his customer service system orRecords of unsubscription, refusal to contact, etc. have been left in the CRM.

This type of information no longer needs to be judged through account detection.

As long as it is clear in your business records, you should exclude it directly before sending.

soWhatsApp account risk filtering should not only look at the account status, but also use the customer feedback you have accumulated.

before sendingClear the basics of WhatsApp account

One that can actually be usedWhatsApp marketing lists usually go through several levels of organization.

First remove duplicate numbers, then deal with country code and format abnormalities, and then confirm in batches through Digital PlanetWhatsApp activation status, and finally continue to filter based on your unsubscription record, customer source and historical interactions.

Digital Planet is responsible for numbers andThis is the basic layer of WhatsApp account.

Whether the customer has explicitly declined contact, whether he has completed transactions before, and whether he has received a reply recently will continue to be determined by his own business data.

By separating the two parts, the entire risk filtering will be more accurate.

Do not put new leads and old numbers in the same sending cadence

Some numbers, while not obviously problematic, are not suitable for use with recent new customers.

For example, the customer who just entered through the advertisement today is at a completely different stage from the historical number saved half a year ago.

Recent new leads can be given priority to undertake original advertising and product content.

If you plan to re-enable historical customers, you can update them firstWhatsApp activation status, then look at previous communication records and customer types.

For data that has not been interacted for a long time, the frequency of sending can be reduced, and there is no need to re-enter the main marketing list for every activity.

Doing so is also a risk filter because it reduces unnecessary repeated exposures.

Just because the account is normal does not mean it is suitable for high-frequency sending.

Sieve outAfter a WhatsApp account has been opened, all numbers cannot be understood as suitable for continuous marketing.

The account status is normal, which only means that it hasWhatsApp channel basics.

How often you should post really depends on your customer relationship.

Customers who have just consulted can follow up normally; old customers can do maintenance according to the product cycle; data that has not been responded to for a long time will be reduced in frequency.

If after a round of marketing, it is found that some customers no longer need it, you can update your customer records in time to avoid being put back on the promotion list next time.

After risk filtering, marketing content must also be regrouped

After the filtering is completed, it is still not recommended to send the same content to all the remaining numbers.

Customers from different advertisements can continue to communicate around the original product.

Customers who have already made transactions are more suitable for new products, replenishment, upgrades and after-sales content.

Customers who have recently been added but have not yet completed a transaction can continue to focus on the issues of the first consultation.

Long-term historical data is suitable for reactivation when there are really important new products or activities.

soWhatsApp account risk filtering does not just delete problematic numbers, but reorganizes the remaining lists into data more suitable for marketing.

historyIt’s best to refresh your WhatsApp list regularly

The longer the customer base is used, the easier it is to accumulate duplicate data, old numbers, and customers who are no longer suitable for active promotion.

soWhatsApp lists cannot just be added without being organized.

Every once in a while, you can remove duplicates, check the format, update the account activation status, and then synchronize your unsubscription and customer feedback records.

In this way, before the next round of marketing begins, what will be used is not a large list that has been continuously superimposed over the past few years, but a reorganized current data.

WhatsApp account risk filtering, the focus is to separate data that is not suitable for current marketing in advance

Really practical risk filtering is not about assigning a seemingly complicated risk score to each account.

First remove duplicates and handle format abnormalities, and then confirm through Digital PlanetWhatsApp account base, while excluding customers who have clearly unsubscribed or refused to be contacted in their business records.

The remaining data is then used to arrange different marketing rhythms according to new leads, historical customers and old customers.

Such a roundBefore WhatsApp marketing begins, the list itself has been sorted out, and subsequent sending and customer maintenance will be easier to control.

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