Singapore e-commerce customer number screening, precise e-commerce users are directly screened out from the number

Singapore e-commerce customer number screening, the focus is not to screen all+65 Mobile phone numbers are reviewed again, but from the customer numbers that have been obtained, those who are currently more suitable for continued development are first screened out.

Order customers, advertising deposits, official website consultation, member registration, and historical customer service data can all be used as sources of existing customers. After the number enters the filter, combined with the number status,Based on the WhatsApp or Telegram account, as well as the original purchase and product tags, the target group will be much clearer than an ordinary mobile phone number document.

Singapore e-commerce customer number, first check if it can still be used

When e-commerce customer data is stored for a long time, the first thing that often appears is not changes in customer needs, but rather that the numbers themselves become messy.

The same mobile phone number may appear repeatedly in the order, advertising and customer service systems; some numbers are still in Singapore's local format, and some have already been+65; After the historical file has been exported multiple times, format abnormalities may occur.

Therefore, before actually entering customer screening, you can go through the basic number first.

Duplicate data is processed first, and obvious abnormal numbers are separated separately.+65 After the format is unified, continue to filter the subsequent social account status.

The cleaner the previous layer, the easier it will be for the e-commerce target users screened out later to use it directly.

Customers with order records do not need to guess their consumption interests again.

The biggest difference between Singaporean e-commerce customers and ordinary unknown numbers is that much of the data already contains business information.

For example, what products have customers purchased, which page they entered from, whether they have inquired about a certain category, and when was the last order? These are all more valuable than simply looking at a mobile phone number.

If there are already order records, you can continue screening based on actual business conditions.

BoughtPeople with products in category A can join the category A new product or repurchase group; those who have inquired about product B but have not made a deal can continue to be potential customers for product B; historical customers are more suitable for replenishment, upgrades and after-sales related content.

This kind of screening truly focuses on e-commerce customers, rather than guessing spending power from numbers.

The e-commerce number is already available, and then the actual available communication channels are screened out.

Just because there is a mobile phone number in the customer profile does not mean that every number is activated.WhatsApp, Telegram or other social platforms.

Digital Planet can continue to screen existing Singaporean customer numbers related to social platforms, and further screen out users with corresponding account bases.

If subsequent major passesFor customer follow-up on WhatsApp, you can first screen the WhatsApp activation status; if the business itself also operates Telegram, you can also continue to confirm the TG account base and corresponding account status.

In this way, the original group of Singaporean e-commerce customers can continue to screen out those who are truly suitable for entering the current communication channel.

Instead of putting all numbers into the same marketing list, the channels should be screened first before starting subsequent customer operations.

Accurate e-commerce users in Singapore cannot just look at account opening

Opening an account is just the first level.

A customer activatesWhatsApp does not directly indicate that he has purchase needs; similarly, the existence of a Telegram account cannot directly determine the customer's spending power.

When really doing precise screening, you can continue to overlay the business data you already have.

Customers with recent orders can be given priority for repurchase and new product recommendations.

Customers who have recently inquired but have not completed a transaction can continue to follow up on the original product.

Historical customers who have not interacted with you for a long time can reduce the frequency of current marketing.

In this way, the account status is responsible for confirming the channel, and the e-commerce data is responsible for determining which category the customer belongs to. Only after the two parts are combined can the real screening value be achieved.

Advertisers and order customers should be screened separately

If the Singapore e-commerce numbers come from both the advertising and order systems, it is best not to mix them directly.

Advertising-funded customers are usually still in the understanding stage. They may have just viewed a product page or submitted an inquiry form.

Order customers have already completed the actual purchase, and the focus of subsequent operations is obviously different.

Advertisers are more suitable to continue to follow up on the original product interests for the first time, while order customers can do repurchase, related products, new products and membership maintenance based on previous purchase records.

Keep the source when screening numbers, and the subsequent marketing content will be much more accurate than sending a set of information uniformly.

When there is a consumption tag, you can directly filter out more matching target groups.

If your e-commerce system already has legitimate business data such as order amount, purchase category, number of purchases, and recent order time, you can directly use this existing information to continue screening customers.

For example, if you are planning to promote a new product, you do not need to use all Singapore numbers together.

You can first find customers who have purchased related categories before, and then confirm whether these customers currently haveAccount base for target channels such as WhatsApp.

What you get in this way is a group of people who are closer to current marketing needs.

What needs to be distinguished is that the purchase amount and spending power come from your own order data and are not detected through your mobile phone number.

Digital Planet is responsible for screening numbers and account channels, and the original order data of the e-commerce system is responsible for screening purchasing behavior.

Recent customers can be given priority, and historical customers can be re-screened before being used.

Singapore’s e-commerce customer data also has obvious time differences.

Customers who have just placed an order, submitted a consultation, or recently participated in an event are relatively close to the business activity and can be given priority to enter the current marketing.

For historical numbers from a few months ago or even earlier, it is suitable to recheck the number and social account status first.

If the historical customer still hasWhatsApp or Telegram account base, combined with previous purchase records to decide whether to reactivate.

In this way, old data will not be reused as it is every time, and it can also prevent a large number of numbers that have not changed for a long time from occupying the main marketing list.

NoCustomers with WhatsApp accounts do not mean they have no value.

There is more than one communication method that is commonly used by customers in Singapore.

If a number is not detectedWhatsApp activation status does not need to be deleted directly from the customer database.

Original orders, emails, phone calls or other communication channels can still be maintained.

If the business uses bothTelegram or other platforms can also continue to screen corresponding accounts as needed.

What number screening really solves is which channel is suitable for customers to continue contacting, rather than judging all people who do not have a certain platform account as invalid customers.

After screening, the marketing content should also correspond to the customer stage.

Accurate screening ultimately falls to marketing.

Customers who have recently consulted can continue to introduce products and answer questions; customers who have already completed transactions can do repurchase, new products and after-sales; customers with long-term history can be reactivated when there are obvious new products or activities.

If there are different categories in the same Singapore market, you can continue to use them separately according to purchase and consultation records.

After such a round of screening, not only are fewer numbers obtained, but customers who are truly suitable for the current product, current channel, and current marketing stage are screened out.

Screening of e-commerce customers in Singapore will ultimately identify those who can actually use it.

There are many e-commerce numbers in Singapore, but it does not mean that all of them must be used for every marketing.

First screen the number validity and format, and then confirm it through Digital PlanetActual communication channels such as WhatsApp and Telegram are finally combined with the original orders, products, advertising sources and new and old customer information to continue screening.

People with purchase records will see real purchase data, people with consultation records will see real interests, and account screening will be responsible for confirming the current channel.

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