Do I still need to continue screening after WhatsApp has been activated? Eliminate zombie accounts and advertising accounts before conducting precision marketing

The WhatsApp activation test can only confirm whether the mobile phone number is associated with the account. It cannot indicate whether the account is being used normally, nor can it directly determine whether it is suitable for marketing. Among the accounts that have been opened, there may be recently active accounts, zombie accounts that have not been used for a long time, accounts with obvious advertising attributes, and accounts with abnormal status.

If all activated numbers are placed at the same level, there will still be a large number of invalid sends in marketing reach. A more practical screening method is: first exclude invalid mobile phone numbers, and then filterWhatsApp activation status, then identifies zombie accounts and advertising accounts, and finally determines marketing priorities based on activity and real business information.

The first filter is to exclude invalid mobile phone numbers.

Before WhatsApp account detection, the mobile phone number itself must be processed first.

Common problems with overseas numbers include missing country area codes, duplicate country area codes, errors in local number prefix processing, and duplicates of the same number. If the number format is incorrect, another number may be detected subsequently; duplicate numbers are not cleared, which may lead to repeated detections and repeated contacts.

You can keep the original number first and then create a standard international number field. Uniformly clean up spaces, brackets and connectors, and complete deduplication after checking the country code.

After the formatting is completed, empty numbers are detected through Digital Planet to eliminate numbers that are obviously invalid or need to be rechecked. The basic status of the number is normal, then enterWhatsApp account screening.

This step mainly reduces three types of waste: invalid number detection costs, duplicate number detection times, and invalid sending in subsequent marketing.

Second screening and confirmationIs WhatsApp enabled?

The number is valid, but it does not mean it is registered.WhatsApp. If you want to carry out marketing through WhatsApp, you need to first confirm whether there is an account association between the mobile phone number and the platform.

digital planetWhatsApp account opening detection can complete this level of screening. If no activated number is detected, there is no need to continue to determine whether WhatsApp is active, online or a zombie account. You can transfer it to a phone call, email or other confirmed channels.

Only when the activated number is detected will the next level of account quality screening be entered.

Can't put it here"Activated" is directly written as "accurate WhatsApp user". An account may have been registered many years ago and no longer used, or it may be mainly used for other purposes. The open status addresses channel existence, not marketing value.

Why zombie accounts reduce marketing efficiency

Zombie accounts usually refer to accounts that exist but lack signs of normal use for a long time and have low actual communication value.

Such accounts may still appear to exist during activation testing. If only the activation status is screened, zombie accounts will be mixed with normal accounts, resulting in an increase in the number of messages sent and a decrease in the proportion of replies. Follow-up personnel will also have to invest time in repeated follow-up.

Provided by Digital PlanetWhatsApp zombie account screening can continue to identify accounts that have not been used for a long time or lack signs of normal use among the already activated numbers. After screening, marketing resources can be prioritized on numbers with more normal account status and signs of recent use.

It should be noted that zombie account screening is used to improve channel quality and does not mean that account users will never have demand. The marketing approach is more appropriate to deprioritize rather than amplify test results into personal value judgments.

Why do advertising numbers need to be identified separately?

The accounts already opened on WhatsApp may also include accounts mainly used for promotion, advertising or bulk business operations. This type of account is used differently from ordinary personal communication accounts.

If the marketing goal is to target real individual users, advertising accounts will affect the purity of the crowd. It may receive a large amount of information, have a fixed reply method, or may be used for promotion itself, and may not be suitable for the target audience of the current product.

digital planetFiltering WhatsApp advertising accounts can further distinguish such accounts from ordinary accounts. The purpose of screening is not to judge account violations, but to decide whether to retain them based on marketing goals.

If the business itself is oriented to advertising agencies, promotion service providers or marketing practitioners, the advertising account may have business relevance. Whether to exclude or not should be decided based on the product audience, and all projects cannot be treated uniformly.

How should activation, zombie accounts, advertising accounts and active accounts be combined?

clearerThe WhatsApp screening process can be divided into four tiers.

The first level is number validity. First exclude empty numbers, format errors and duplicate numbers.

The second layer isWhatsApp activation status. Filter out the portion of registered WhatsApp numbers from valid numbers.

The third level is account quality. Continue to screen zombie accounts, advertising accounts, and other accounts that do not meet current marketing goals through Digital Planet.

The fourth level is account activity. Identify numbers that still have recent signs of use from normally opened accounts and establish different marketing priorities.

If you also need to choose the contact time, you can add instant online detection according to actual needs. However, the online status changes quickly and is more suitable for temporary communication arrangements and is not suitable for long-term storage as fixed labels.

How to arrange marketing priorities for three types of accounts

Accounts that have been opened normally and have been active recently can be prioritized for analysis. It is also necessary to continue to combine the source of the number, product interests, consultation records and communication permissions to confirm whether the content matches.

Accounts that are opened but have been inactive for a long time can be reducedWhatsApp reach priority. If the other party has communicated through email in the past, you can use email first without having to try repeatedly on WhatsApp.

Accounts identified as advertising accounts or zombie accounts should be handled individually based on business objectives. Products for ordinary consumers can reduce the marketing weight of these accounts; products for promotion service providers can be judged based on industry data.

Not activatedWhatsApp numbers do not enter WhatsApp marketing, but that does not mean they are completely worthless. If there is a valid email, phone number or other platform account, you can continue to use the confirmed channel.

After eliminating zombie accounts, real needs must be considered

The account status is normal, but it does not mean that you are interested in the product.

For example, both numbers were screened out by Digital Planet as being normally activated, recently active, and not zombie numbers. One is a product inquiry actively submitted by a user, and the other only has basic contact information without any record of interest. The former is obviously more suitable for priority follow-up.

Account detection is responsible for improving channel quality, and product consultation, page behavior, event subscriptions, and historical communication are responsible for determining marketing relevance. Only after combining the two pieces of information can a more accurate target group be formed.

If you only rely onWhatsApp account status, in the end, only "people who are more likely to use WhatsApp normally" are screened out, rather than "people who have clear needs for a certain product."

Do the advertising numbers have to be deleted?

uncertain.

Whether the advertising number is retained depends on the marketing target. When selling advertising tools, creative services, or marketing software, these accounts may be highly relevant to the product; when selling general consumer products, they may not be a priority target.

A better approach is to group them separately rather than delete them directly. Set different labels for advertising accounts, ordinary personal accounts and low-activity accounts, and then select the corresponding group of people according to product type.

Digital Planet is responsible for completing account type detection, and marketers are responsible for deciding to retain, lower priority, or temporarily not reach based on product positioning. This is more reasonable than treating all advertising accounts as invalid accounts.

How to reduce the risk of repeated contacts and complaints

After the screening is completed, you also need to control the sending method.

If the same mobile phone number appears repeatedly in multiple sources, the records should be merged to avoid simultaneous contact by different people. Numbers that have explicitly rejected, unsubscribed or requested to stop receiving information should directly stop subsequent sending and cannot re-join the marketing scope because the account is still active.

When contacting for the first time, please indicate your identity, number source and reason for communication. The content should be related to matters that users have consulted, subscribed to or participated in, and do not send information that is completely irrelevant to the original needs.

Digital Planet also offers high-risk complaint number testing. If the marketing project needs to further control account risks, you canAfter WhatsApp is activated and account quality is screened, complaint risk screening will be added. Access to higher-risk numbers should be suspended and sources and permissions rechecked.

A straightforward screening process

First, unify the original numbers into a complete international format, complete deduplication, and retain the number source and acquisition time.

Use Digital Planet to detect empty numbers and exclude invalid numbers; do it againWhatsApp account opening detection, screening out accounts that have been opened on the platform.

Screen the zombie accounts and advertising accounts among the opened accounts, and decide whether to exclude or group them separately according to the marketing goals. subsequently increasedWhatsApp activity detection distinguishes normally active accounts, low activity accounts and accounts that have not been used for a long time.

Finally, user interests, historical inquiries, subscription records, and communication permissions are superimposed to determine true marketing priorities.

WhatsApp has been launched, and only the most basic channel screening has been completed. Digital Planet's zombie accounts, advertising accounts and active detection can continue to improve the quality of accounts; real business behavior determines whether these accounts belong to the target group of the current product. The combination of two levels of screening can reduce invalid contacts and make WhatsApp precision marketing closer to actual needs.

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