Instagram increases the number of long videos, and the account opening test is more suitable for video promotion preparations

Instagram used to place more emphasis on pictures, short videos and social interactions, but now it is beginning to focus on longer video content. According to The Verge, Instagram is testing a long-form video project called Features, trying to match complete content such as podcasts and comedy shows with Reels short films.

This change means thatContent on Instagram may no longer be displayed in just a few dozen seconds. Short videos are responsible for attracting attention, while long videos are responsible for telling products, services and stories clearly. The two types of content will correspond to different viewing scenarios. When preparing to promote Instagram, in addition to considering the length of the video and what the content is about, you must first confirm who among the target mobile phone numbers has opened an Instagram account.

Digital Planet SupportInstagram account opening detection can screen out users who have registered for Instagram from the target number, providing a clearer platform audience for subsequent video content promotion.

Long videos bring more than just changes in duration

Short videos are suitable for quickly showing key points, such as the appearance of new products, event highlights and usage effects. Users can see the core content with a few swipes, but leave little time for brands to explain the details.

Long-form videos can accommodate complete product introductions, interviews, tutorials, behind-the-scenes processes and series content. A theme can be created as a complete version first and then split into multipleReels snippets use short content to attract users to continue learning.

This content change will makeInstagram promotion has more options. New users can see faster-paced short videos first, while users who are already interested can continue to watch more complete content.

But no matter how the video format changes, a basic question needs to be solved before promotion: who exactly uses the target number?Instagram.

Confirm platform users first, then arrange video content

If you only have mobile phone numbers in multiple countries and regions, you cannot directly determine whether each number is registered.Instagram. Putting all numbers into the same promotion arrangement will result in a wider range of people, and it will be inconvenient to evaluate how many users Instagram content is suitable to reach.

via digital planetInstagram account opening screening can confirm the platform registration status of the target mobile phone number in batches. Users who have opened Instagram are classified separately, and content will be arranged later based on the source of the number, location and original interests.

For example, if a group of numbers comes from a product consultation page, you can first filter out theInstagram users can then create videos around product demonstrations; the other group comes from online events and can prepare event clips, participation methods and follow-up content.

Instagram account detection addresses platform attributes. Where the user originally comes from determines what the video is about.

Short videos and long videos can serve different stages

When preparing to reach users for the first time, the content should not be too heavy. a focusedReels are more suitable for quickly introducing products or activities, allowing users to understand the topic in a shorter time.

After users have seen the basic content, they can supplement the details through longer videos. For example, fully demonstrate the operation process, answer common questions, or explain actual usage scenarios in the form of interviews.

Filtered out by Digital PlanetInstagram users can arrange according to the original communication stages:

lFirst-time users will first see simple and direct short video content;

lUsers who have already browsed or consulted can receive a more complete introduction;

lUsers who have participated in the event are suitable for viewing event reviews and follow-up content.

use like thisRegistered users of Instagram do not need to put everyone into the same video promotion task.

A content activity can be prepared like this

Suppose an online service is preparing to publish a set ofInstagram video, the current target number comes from three channels: website consultation, content subscription and online activities.

Website consultation users have asked specific questions and can prepare product descriptions and operation demonstrations; content subscriber users are more suitable to receive industry topics or series of videos; event users can watch live clips, guest content and next event previews.

Completed via Digital Planet before video releaseInstagram account opening test screens out platform registered users from three channels. After filtering, the original source is still retained and all Instagram users are not mixed together.

Short videos can be responsible for reminders and guidance, while long videos are responsible for undertaking more complete content. even thoughInstagram continues to add long video features, and the promotion rhythm will not rely entirely on one form.

Multiple markets need to preserve language differences

Instagram covers many countries. If the video content only changes subtitles and does not adjust the expression, the effect may not be ideal. Users in different markets have their own habits regarding video pacing, language, and content focus.

Use digital planet filterWhen Instagram registers users, it can be processed separately by country. English, Spanish, Portuguese and other markets remain in separate groups, and video content in the corresponding languages ​​will be matched in the future.

If the production cost of long videos is high, you can first select key markets to produce a complete version, and then cut out short videos suitable for testing in other markets. Based on views and interactions, decide whether to continue producing more localized content.

Hot spots on the platform change, so keep your screening ideas clear

Instagram has increased its emphasis on long videos, adding new space for content promotion. Short content can continue to bear the burden of rapid dissemination, while long content is suitable for tutorials, interviews, stories and complete product introductions.

Provided by Digital PlanetInstagram account opening detection can help users filter out platform registered users from target mobile phone numbers. First confirm which numbers use Instagram, and then arrange short or long videos based on user sources and communication stages, so that content changes can truly reach the right people.

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