Is the old customer list still in use? WhatsApp offline detection helps you clear invalid number

Many companies are doingWhen marketing on WhatsApp, they always dig out the “old customer list” accumulated a few months or even a year ago and prepare to reawaken them. However, the results of mass sending are often disappointing: low delivery rate, almost no replies, few conversions, and even abnormal prompts in the system. It’s not that the list is of poor quality;You overlooked a key issue that is most easily overlooked——These accounts may have been offline for a long time.

Today, as competition in private domain marketing becomes increasingly fierce,The value of the old list depends on whether you have done offline testing first.. If you are still usingIf you directly contact the number list that "seems to be fine", you will waste not only time, but also the entire advertising budget and trust space.

1. Three common misunderstandings about old customer lists

Many companies and operators often fall into the following misunderstandings when using old customer lists:

1. Only check “Have you registered for WhatsApp?”

I think the account is registeredWhatsApp can receive messages, but ignores whether the account is still in use.

2. Only look at “whether there has been any interaction”

We had chatted once before and kept it, but little did we know that the other party might have changed or blocked their account long ago.

3. Believing that “silence equals indifference”

Actually a lot"Silent" customers are not indifferent, but they do not receive information at all, and their accounts are already offline or unavailable.

These seem"Old customer" is probably just an invalid data row.Directly without offline detectionWhatsApp marketing is tantamount to sending messages to a group of people you have lost contact with, and it is destined to disappear.

2. Why is offline testing the first step in cleaning the list?

WhatsApp is not like the email system, you have no way of knowing in the background whether the message has actually been "read". It doesn’t show detailed delivery tracking, and there’s no open rate monitoring. therefore,Detecting account status becomes the only controllable pre-processing step.

"Offline detection" refers to using technical means to determine the last active time of the target account, whether it is currently online, whether the registration is normal, whether there is a banned status, etc. Through these dimensions, you can put the list into:

lUnregistered number

lBanned account

lcontinuousUsers who have not been online for 10 days

lUnable to establish session exception number

Eliminate them all, and only keep accounts that are currently online, have active behaviors, and have the ability to communicate..

This step is simple but crucial.It can make subsequent launch costs lower, reach rate higher, and customer service efficiency faster.

3. How high is the proportion of offline accounts in the old list?

According to feedback from many overseas marketing teams, a group of more thanThe average list of mobile phone numbers of old customers that have not been updated in 90 days includes:

l22%-35% of accounts have been disabled or logged out;

l30%-45% of accounts have not been online for more than 7 days and are classified as "low active users";

l15% of the accounts are not opened through WhatsApp at all, only the mobile phone number is recorded.

In other words, in your hand it looks likeIn the old list of "reliable",Probably less than 30% of accounts can be communicated with immediately. If you don’t filter, these invalid accounts will seriously reduce the efficiency of your entire marketing.

4. Which aspects can offline detection bring optimization to?

1. Pre-screening before mass marketing

Don’t waste resources on blocking or offline accounts, and improve the success rate of mass messaging.

2. Process startup of Bot system

avoidThe bot sent a message to the invalid account, causing the process to get stuck.

3. Customer Service Assignment

Customer service is no longer assigned to"Unavailable" users greatly improve response efficiency.

4. Sales lead priority setting

Prioritize contacting active online customers to avoid being unable to get through to the phone or unable to send messages.

5. Private domain customer pool cleaning

Establish an active user tagging system to re-stratify the old customer pool.

5. How to perform a round of offline detection?

Modern platforms no longer require manual testing one by one, you only need:

Step 1: Prepare your old list

Supports importing mobile phone number list, the format is not limited, the recommendation isCSV, TXT, Excel, etc.

Step 2: Upload to the detection system

Platforms such as [Digital Planet] support batch testingWhatsApp registration status, active status, offline days, etc.

Step 3: Set detection dimensions

You can choose whether to detect account bans, whether to determine the last online time, whether to detect device type, etc.

Step 4: Export test results

The platform will automatically output a result list with status labels for each account to facilitate filtering and classification.

Step 5: Clean the list and import it into the business system by classification

Import valid accountsBot system, SCRM platform, and customer service system are used in layers.

6. The actual effect of digital planet offline detection

[Digital Planet] platform has provided services to thousands of overseas companiesWhatsApp account detection service is especially suitable for high-frequency scenarios such as "old list cleaning", "customer resource update" and "large data volume screening".

Its core advantages include:

lSupports the rapid import of tens of thousands of data and fast detection speed;

lUpdate detection logic in real time to keep up withWhatsApp policy changes;

lThe output results are clearly structured and suitable for automated marketing systems;

lDifferent offline duration thresholds can be set according to needs and the filtering strategy can be customized;

lProvides multi-dimensional indicators such as ban detection, registration status identification, and account activity scoring.

After using it, many customers said:

lIncreased reading rate of group messages30%-50%;

lCustomer service first response time shortened by approx.60%;

lOverall delivery budget savingsMore than 20%.

7. Conclusion

Old customers are not assets;Effective old customers are assets. If you are still using the mobile phone number resource list from a year ago for marketing, but have never updated your account status or checked the number of offline days, then the users you can actually reach may be far lower than you expected.

Instead of doubtingIs WhatsApp marketing “increasingly difficult to do”? Why not go back to the basics first: are the accounts you have put in still online? Can I still receive messages?

Use offline detection now,Screen out the users who are actually online and likely to convert, and don’t waste precious advertising opportunities again and again.

[Digital Planet] provides full-process, implementableThe WhatsApp account detection solution supports multi-country, multi-format, and multi-system access, so that every contact you make can be sent accurately, received, and transferred quickly. Experience now the true value of restarting your old customer list.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official