Why is LinkedIn contact verification important? It is a pity that the customer is found but cannot be contacted.
Many people who are engaged in foreign trade or overseas sales have had this experience.
It can take hours or even days to find a customer. firstSearch the company on LinkedIn, then check the job title, and then analyze whether the person is the person in charge of procurement. Finally, I finally compile a list of customers. When I am about to start contacting, I find that the phone number cannot be reached, the contact information has expired, or the contact person has resigned long ago.
The real headache is not that customers can’t be found;The customer was found but could not be contacted.
Some time ago, a team that exported industrial equipment was sorting out overseas customer information. they start fromLinkedIn collected more than 20,000 pieces of customer information and originally planned to hand it over to sales staff to follow up one by one. Later, a colleague suggested usingdigital planetAfter doing a contact information test, the results were filtered and found that some numbers can no longer be used, and there are still a lot of duplicate data. After the reorganization, although the number of people followed by the sales team every day has decreased, more customers can actually be contacted, and the overall development efficiency has improved a lot.
Many salespeople later discovered that the first step that affects the closing rate is not sales ability, but whether the customer information is true and whether they can still be contacted.
LinkedIn can find customers, but it doesn’t mean it can definitely contact them.
LinkedIn has always been an important platform for developing overseas B2B customers.
Whether it is machinery and equipment, electronic products, software services or cross-border trade, many sales staff work every dayFind new clients on LinkedIn.
becauseThe biggest advantage of LinkedIn is that it can quickly find business leaders, purchasing managers, marketing leaders and other key positions.
but,LinkedIn provides public information and cannot guarantee that all contact information will always be valid.
For example, a purchasing manager who was still with the company last year may have resigned this year; a sales director may have changed his phone number; some corporate contact information has not been updated for a long time, and sales staff will contact based on previous data, which will naturally lead to no results.
Therefore, more and more sales teams are now beginning to pay attention toLinkedIn contact verification.
It's not to find more customers, but to confirm whether the customers you find can still be contacted.
Why sales teams are increasingly focusing on contact verification
Many sales have fixed development tasks every day.
Organize customer information, send development emails, communicate by phone,WhatsApp contact…
If there is a problem with the customer data itself, all subsequent work will be affected.
For example, a salesperson plans to contact100 overseas customers.
if there are30% of the numbers have expired, which means that nearly one-third of the working time that day was wasted.
Over time, it will not only affect work efficiency, but also affect the closing rate of the entire team.
Many managers later find that instead of constantly adding salespeople, they should first improve the quality of their customer data.
Because the most valuable resource in sales is not the customer list, but the time you can actually contact customers every day.
Why do many customer lists become invalid after being used?
Many people think that as long as the customer list is organized, they can keep using it.
In fact, overseas customer data changes faster than many people imagine.
Companies will adjust positions;
Employees will leave;
Contact information will be updated;
The number status will also change.
If you keep using data compiled a few years ago, it is easy to have a large number of invalid connections.
Especially for teams that have been developing overseas markets for a long time, they often have a lot of information stored in their computers.Excel customer list.
These lists seem to be large, but the customers who can really continue to develop need to be reorganized.
Therefore, more and more companies now regularly update customer data instead of always using historical data.
Because only if the data is constantly updated, sales development will not be doing useless work all the time.
Contact information verification does not increase customers, but reduces invalid customers
When many people hear contact information verification for the first time, they think it is about finding more customers.
In fact, its greatest value is exactly the opposite.
It does not help you increase your list, but helps you filter out worthless data in advance.
For example, a piece of 30,000 pieces of overseas customer data seems like a lot.
But after testing, there may only be 20,000 that are truly worthy of follow-up.
Although the list has shrunk, sales productivity has increased.
Because what sales face every day are customers who have a better chance of contacting them.
For foreign trade companies, this can save a lot of communication costs.
Many mature teams now complete customer information collection first and then arrange sales follow-up, instead of contacting customers while discovering problems with the data.
How Digital Planet HelpsLinkedIn customer profile compilation
Many teams use Digital Planet for the first time because there is more and more customer data, which can no longer be sorted manually.
For example, a company has longLinkedIn develops European and American customers and has accumulated hundreds of thousands of overseas numbers in a few years.
If manual verification continues, each person will be able to process only a small amount of data per day.
At this time, numbers can be imported into Digital Planet in batches.
The platform can help detect the status of the number, organize customer resources, and identify which overseas social platforms the number has opened.
For example, you can detect whether the customer has subscribedPlatforms such as WhatsApp, Telegram, Facebook, Instagram, LINE, Zalo, and X (Twitter) allow the sales team to know in advance through which channels they should continue to contact customers.
If you plan to develop different countries, you can also create customer tags according to the country and organize American customers, British customers, German customers, and Japanese customers separately.
Many teams will also combineUsed with LinkedIn customer lists.
Pass firstLinkedIn looks for the person in charge of the target company, and then uses Digital Planet to complete number detection, contact information verification, social platform activation identification and customer classification. Finally, the compiled data is handed over to the sales staff for follow-up.
After the whole process, sales are no longer faced with a messy task.The Excel list is a precise customer resource that has been organized and is easier to develop.
For those who have been engaged in overseas market development for a long time, this not only improves sales efficiency, but also reduces a lot of duplication of work.
Many salespeople are learning how to develop customers, but few pay attention to whether the customer data itself can still be used. In fact,The contact information verification is done, and the subsequent phone development andWhatsApp marketing, LinkedIn customer follow-up, Facebook private messages, and Telegram communication will all be much easier.
If you are organizingLinkedIn customer list, overseas customer resources, international mobile phone numbers, WhatsApp users, Telegram accounts, Facebook customers, Instagram users or global social account data, you can trydigital planet. passLinkedIn contact information verification, number detection, social platform activation identification, customer label establishment, global number screeningFor other functions, it is often much more efficient to sort out customer information first and then start sales development.
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