The client chatted for half a month only to realize that he had contacted the wrong person? LinkedIn decision maker screening is improving deal efficiency
Almost everyone who is engaged in foreign trade has encountered such a thing.
Finally thereLinkedIn found a target company, carefully researched the company's background, and added contacts. The two parties chatted for more than ten days, and the other party's replies were always very positive. You thought the project was finally going to move forward, but the last sentence made you laugh or cry.
"I am not responsible for this project. You can contact our purchasing director."
All the previous communication suddenly returned to the starting point.
Many salespeople chalk this up to bad luck.
But truly experienced teams know that it’s not a matter of luck;The decision makers didn't make the right decision.
In recent years, more and more companies have begun to pay attention toLinkedIn decision makers screen, not because LinkedIn is not easy to use, but because it is becoming more and more difficult to develop customers, and the cost of each communication is increasing. If the first ten days are spent on a person who has no decision-making power, no matter how good the product is, it will be difficult to quickly promote cooperation.
WhyThere are many jobs on LinkedIn, but it’s easy to find the wrong person
When first developing overseas customers, many salespeople have a habit.
Search product keywords.
Find the corresponding company.
SeeFor positions such as Manager, Director, and Head, start sending out letters.
There seems to be no problem.
In fact, in different industries and companies, the same job title may be responsible for completely different things.
For example, a company of fifty people.
The purchasing manager may be the final decision maker.
But a company with 5,000 people.
The purchasing manager may simply be responsible for sorting out requirements.
The person who really makes the decision may be the purchasing director, the head of supply chain, or even the company's vice president.
There are also some companies where a project requires joint confirmation by the purchasing department, technical department and financial department.
If sales contacts the wrong person in the first place, a situation will arise over and over again.
The chat went smoothly.
The introduction went well.
The product demonstration is also completed.
In the end, the customer told you:"I need to transfer it to another colleague."
What is really wasted is not a dozen minutes, but the entire sales cycle.
Why more and more sales are starting to research"decision chain"
In the past, when developing customers, many salespeople paid more attention to whether they had contact information.
Now more and more teams are more concerned about another thing.
Does this person have the right to decide?
Because what really affects the speed of transaction is not the number of contacts, but whether you have found someone who can really make the decision.
For example, selling industrial equipment.
Many times the technical lead will be involved in the discussion.
The person in charge of purchasing is responsible for inquiry.
The boss is responsible for final approval.
If sales only find technicians at the beginning, they will have to re-enter the procurement process later.
The entire cycle will naturally become longer.
So now many sales teams will first analyze the organizational structure of the company.
Judge first:
Who is responsible for purchasing.
Who is responsible for the budget.
Who is responsible for the final decision.
Then arrange the order of communication.
This will not only reduce repeated communication, but also increase the speed of the entire project.
After finding the contact, there is another question that is often ignored
Many sales think so.
As long as you find the right people, the rest is communication skills.
In fact, there is another step that is often ignored by everyone.
Is the contact information still available?
a lot ofThe LinkedIn profile has not been updated in several years.
The position may still be the same position.
But the mobile number has been changed.
Some people have resigned.
Although some people are still in the company, they no longer use their previous contact information.
If the sales team continues to develop according to the old information, problems such as unavailability, low response rates, and communication interruptions will continue to occur.
Therefore, many mature teams have now integrated customer data verification into the sales process.
Rather than wait for contact failure and then try again, we should reorganize the contact information before formal development.
Why do many companies pay more and more attention to customer data collection?
Many companies accumulate a large number of overseas customers every year.
Exhibition List.
Official website registration.
LinkedIn contacts.
Facebook consultation.
WhatsApp client.
After a long time, the company computer will save a large number ofExcel.
The number is increasing.
There is less and less data that can be used quickly.
For example, a salesperson is preparing to develop the German market.
After opening the customer list.
It contains both data compiled last year and customers who stayed at the exhibition three years ago.
There are even many duplicate contacts.
A lot of time needs to be spent rechecking before sales actually start making contact.
Many companies later found out.
Low sales efficiency does not mean that employees do not work hard.
But too much time is wasted every day sorting out data.
So now more and more teams are beginning to put customer sorting before sales.
Organize first.
Contact us again.
The whole sales rhythm will be much easier.
How Digital Planet HelpsLinkedIn customer development
Many sales teams first come into contact with the digital planet not to increase the number of customers, but to improve the utilization of existing customer lists.
For example, a team passesLinkedIn has sorted out more than 30,000 European and American business contacts and is preparing to launch a new round of customer development.
If the list is handed over directly to sales, it is difficult to know which numbers can still be used, which contacts have changed their contact information, and which customers are more suitable to pass through.WhatsApp continues to communicate, which is more suitable to use Telegram or other social platforms.
Many teams now import numbers firstdigital planet.The platform can be completed in batchesInternational mobile phone number detection, helps filter the number status, and also identifies whether these numbers have been activated on overseas social platforms such as WhatsApp, Telegram, Facebook, Instagram, LINE, Zalo, and X (Twitter).
For example, prepare to passIf WhatsApp contacts the person in charge of purchasing, it can directly screen numbers that have opened WhatsApp; if the customer is mainly active in Telegram, Telegram users can be sorted out separately; when entering the Japanese market, LINE users can also be screened simultaneously; when developing Vietnamese customers, Zalo accounts can be detected.
In addition, Digital Planet can also help companies filter duplicate numbers, organize customer resources from different countries, and create customer labels.
For example, by creating different lists of German manufacturing customers, American traders, and Japanese purchasing managers, what the sales team gets is no longer a messy list.Excel is a precise customer resource organized according to country, platform and contact information.
Many companies have now put Digital Planet at the forefront of the entire sales process.
finish firstLinkedIn contact information verification, number detection, social platform activation identification, customer classification, and then arrange sales development.
This will not only reduce a large amount of ineffective communication, but also allow sales to spend more time with customers who actually have a chance to close the deal.
Really good sales is not about contacting more people every day, but about spending time with people who can really make decisions. if you are doingLinkedIn decision-maker screening, overseas customer development, international mobile phone number detection, WhatsApp customer development, Telegram promotion, Facebook marketing or global customer data collection, you can trydigital planet. It is often easier to improve transaction efficiency by sorting out the customer list first and then starting sales follow-up than by continuously increasing the number of customers.
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