With more and more Web3 user data, why is there less and less of real value?

If you often followIn the Web3 project, you will find a very interesting phenomenon.

Some projects have just been launched for a month.The Telegram group has more than 100,000 people, and X (Twitter) fans are also growing rapidly, and it seems to be very popular.

But it really beginsWhen it comes to AMAs, community voting, or product internal testing, there are very few people participating.

Administrators make announcements every day.

The community is growing in numbers every day.

There are fewer and fewer people actually discussing the project.

Many project leaders initially thought that the market environment was not good, but later they gradually realized that the problem actually lies inUser data itself.

Just because a community has a large number of people does not mean it actually has many users.

WhyWeb3 projects are increasingly prone to "false prosperity"

In the past few years,The Web3 industry is developing very fast.

Airdrop activities, task rewards, and community fission have allowed many projects to accumulate a large number of users in a short period of time.

However, these users are not all long-term users.

Some people just want to collect rewards.

Someone quits after completing the task.

There are also some accounts that are registered in batches, only participate in activities, and never really pay attention to the project.

So a situation occurs in many communities.

Backstage data shows that the number of people is increasing.

Fewer and fewer people are actually participating in the discussion.

If the operations team continues to develop promotion plans based on the total number of people, it will be easy to overestimate community activity, which will also affect subsequent market judgments.

What really deserves attention is not how many group members there are, butHow many people are actually using these accounts and paying attention to this content?

The real value of a community is never its numbers

a lot ofThe Web3 team will all pursue one goal.

Let the community grow bigger and bigger.

There is nothing wrong with the direction itself.

The problem is that when all the focus is on the number of new recruits, it’s easy to overlook the quality of the community.

For example twoTelegram community.

One has fifty thousand people.

The other had only eight thousand people.

If the former has a large number of bot accounts, silent accounts and short-term active users, while the latter has real discussions every day and users continue to interact, then the value of the latter is often higher.

Because what really drives the development of the project is not the numbers hanging in the group member list, but the people who are willing to read announcements, participate in testing, give feedback on products, and invite friends to join the community.

more and moreThis is also the reason why the Web3 project began to shift from "making a bigger community" to "making a good community".

Why is it increasingly difficult to promote many projects in the later stages?

Many teams have similar experiences.

In the early days of the project's launch, the growth rate was rapid.

No matter whether we continue to do activities or advertise later, there will be fewer and fewer new users, and the community activity will become less and less.

In fact, many times, it is not that there is no traffic.

Instead, a lot of budget is spent on the same low-quality users.

For example, some numbers have not been used for a long timeTelegram, however, has always remained in the marketing list; some users appeared in different activity lists at the same time, and the operators did not know that they had been contacted repeatedly; and some accounts have been registered, but there has been almost no follow-up behavior.

As this data continues to accumulate, the data of the entire community will become increasingly distorted.

If it is not sorted out in time, subsequent activities, promotions and even product decisions may be based on wrong data.

Data sorting has become a lot ofNew habits for the Web3 team

Nowadays, before many projects go online, in addition to preparing official websites, white papers and community content, they also organize user data in advance.

Because the operations team is becoming more aware.

What really affects the effectiveness of an event is not the intensity of publicity, but the people participating in the event.

An organized user list can help the team know which users are suitable for invitation testing and which users are more suitable for participation.AMA, which users are worthy of long-term maintenance.

This way each event will be more accurate, rather than all announcements being sent to all members.

As the community grows larger, the importance of this data curation becomes increasingly apparent.

Many mature teams regularly update their user lists rather than always using the data they initially accumulated.

Before doing community operations, many teams will sort out user data first

more and moreThe Web3 team will put data collection before community operations.

For example, a project is preparing to hold a global online event and has accumulated tens of thousands of user numbers.

If you start sending notifications directly, it is likely that many numbers will no longer be reachable.

Therefore, many teams will first resort todigital planetCompleted the first round of sorting.

For example, first check whether this batch of numbers has been registeredTelegram filters duplicate data and retains users who can truly continue to participate in community operations.

After this sorting is completed, the data seen by the operations team will be more realistic, and event invitations will not be wasted on a large number of invalid accounts.

Many teams will also create labels for users from different sources, such as airdrop activity users, official website registered users, cooperative community users, and historical active users. When different events are held in the future, notifications can be given based on user characteristics instead of everyone receiving the same information.

The number of people in the community can grow, but the quality of data must grow at the same time.

Many projects hope that their communities will grow bigger and bigger.

There is nothing wrong with this.

But what really determines the long-term development of a project is often not the growth rate, but the quality of users.

When community operations enter the second stage, the competition is no longer who can attract new users faster, but who knows their users better.

Who are the people who are really focused on the project for the long term?

Which ones are worth maintaining?

What data needs to be reorganized.

These issues are more important than simply adding thousands of new users.

Let the data be clean first, then make the community stronger

More and more nowThe Web3 team willdigital planetAs a data collation tool before community operation.

Before hosting an event, testTelegram account status, sorting out duplicate data, filtering reachable users, and then handing over the sorted list to the operations team for further use.

The purpose of this is not to reduce users, but to make every community notification,AMA activities and product promotion can truly reach more valuable people.

forFor the Web3 project, the community can get bigger and bigger, but the real users who are truly worthy of accumulation are always those who are willing to continue to participate and interact.

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