Screening of international Skype users to determine which accounts still have customer development value

Although Skype is no longer the most popular communication tool in many overseas markets, there may still be a large number of Skype accounts saved among historical customers, old purchases, long-term cooperation contacts, and early foreign trade leads.What is really worth reorganizing is not how many of these accounts are left, but which contacts have had real business in the past, whether there is any value for further development now, and whether the customers have been transferred to other channels such as WhatsApp, Telegram, email, etc. International Skype user screening is more like an "old customer relationship inventory". The focus is not to re-contact all old accounts, but to find out the relationships that can still be connected.

Skype list and new platform customer acquisition logic are different

Channels such as TikTok, Facebook ads, and official website forms are more about constantly acquiring new customer leads.

Skype historical data is completely different.

There may be:

lOld customers who have done business before;

lPeople who have inquired but had no transaction;

lContacts who we communicated with frequently before but gradually lost contact with;

lonlySkype account, but the source is no longer known;

lThe customer himself is still there, but the main communication platform has long been changed.

soSkype filtering cannot only look at "whether the account is still there".

oneThe existence of a Skype account does not mean that the customer relationship is still valid; if a customer no longer uses Skype, it does not mean that the past business relationship has no further development value.

The first category that is most worth looking at are those with real historical orders.

if aSkype contacts have had real orders placed in the past, and this type of data is usually more worth retaining than accounts from complete strangers.

Because at least we already know:

What the customer bought;

Approximately what country you are from;

Who have you interacted with before?

Has there been any after-sales service?

When was the last order?

This information can help determine whether there is reason to reconnect now.

For example, if you purchased consumables before, you can combine it with the normal repurchase cycle to see if there is any new demand; if you purchased equipment before, you can focus on accessories, upgrades, after-sales, or new projects.

What is really worth restoring is the business relationship, notThe Skype chat window itself.

The second category is people who have inquired before but did not make a transaction at that time.

This type of customer can easily be ignored.

Just because there was no deal before, doesn't mean there won't be an opportunity now.

Some customers did not continue due to budget, delivery date, product specifications, project suspension, etc. Months or even years later, the needs may have changed.

This typeSkype contacts can continue to see several messages:

lWhat products have you consulted before?

lWhy was there no deal at that time?

lHave you left your email address or mobile phone number?

lHave you ever entered the official website or customer service again?

lAre the current company and position still the same as before?

If the historical reasons are no longer clear, there is only oneSkype account, the development value will be significantly reduced.

onlySkype accounts and data without business background should be lowered in priority.

Many old databases will have records like this:

I have a Skype username, but I don’t know which country the customer is from, what they have consulted, and I don’t have an order, email address, or mobile phone number.

Even if such an account can technically be found, it is difficult to directly determine whether it is a target customer.

So internationalWhen filtering Skype users, this type of data can be placed separately in the "Insufficient background" group.

Instead of deleting it right away, lower the sales priority.

If you can pass the original chat history in the future,CRM, emails, orders or other existing business data can be used to fill in the background and then re-judge whether it is worth developing.

Countries are different,The importance of Skype can also vary

International customers cannot assume the same"No one uses Skype now", nor can we conversely think that "all old customers should continue to use Skype to communicate".

What you should really look at is what channels your customers are currently accustomed to.

Old customers in some regions and industries are still retainedSkype, some customers have obviously turned to WhatsApp, Telegram, email or other tools.

So the country field is inThe Skype history client collection is very valuable.

For example, the data can be simply divided into:

American old customers: Mainly look at historical orders and current email,Is WhatsApp still in use;

EuropeB2B customers: You can focus on keeping the company email,LinkedIn and historical purchasing relationships;

Southeast Asian customers: Continue reading based on specific countries.Common channels such as WhatsApp, LINE, Telegram;

other markets: Judgment based on historical communication habits of real customers.

There is no need to prejudge what platform a certain country must use. Actual customer behavior is more important than fixed impressions.

The existence of a Skype account does not mean that the customer is still with the company.

oldThere is another very real problem with Skype data: the person is still there, but the position may have changed; the account is still there, but the company may have been changed.

For example, the person you contacted before was a purchasing manager, but he may have changed companies a few years later; he used to be the project leader, but now he may have changed positions; the company itself may have changed its name, merged, or stopped its original business.

soB2B Skype customers would be wise to check both:

Company Name;

historical positions;

Original purchased product;

Last communication time;

Are there any other ways to contact you at this time?

Account numbers are only part of the identity clue, and it is changes in company and position that truly impact business value.

Digital Planet is more suitable forThe “Channel Migration” Link

Because whether the customer has any historical orders, what inquiries he has made before, and whether he has made a transaction, these all come from the company's own business records.

ifThe mobile phone number is also saved in the old Skype customer information. The really valuable approach is to confirm that this customer relationship is still worth maintaining, and then use Digital Planet to supplement the target social platform status corresponding to the current number.

For example, the original data is:

German customers +2019 Skype inquiry + 2021 transaction + mobile phone number

After reorganizing, if the company finds that the customer relationship is still worth maintaining, it can continue to check whether the number currently existsAccount base on target platforms such as WhatsApp and Telegram, and then decide whether to switch to a channel that is more convenient for customers now.

What Digital Planet solves here is"What communication portals are there now?" not "Is this Skype client worth developing?"

Customers go toAfter WhatsApp, there is no need to force him back to Skype

There is a common misunderstanding when maintaining old customers: because the source of historical data isSkype, I have always wanted to get back in touch on Skype.

In fact, it is completely unnecessary.

If the client has later passedAfter communicating with WhatsApp, we continued to use WhatsApp.

If the other party mainly communicates business via email, use email as the main method.

If the customer takes the initiative to transfer toTelegram can also follow customer habits.

Communication channels should change with customers, rather than having customers follow old fields in the database.

Skype is better suited to retaining the "historical source" attribute rather than being forced to continue to be the current primary contact method.

can putSkype historical customers are divided into four groups

To make sales easier to understand, there is no need to create dozens of complex states.

A more practical division is:

There are historical transactions

I have actually purchased in the past, and the customer background is relatively clear. Focus on whether there are any opportunities for repurchase, upgrade or new projects.

There is a clear inquiry

I have inquired about the product before, but no deals were made. Re-judge based on historical reasons for non-transactions and recent demand.

Only historical connection

There have been communications before, but there are relatively few business records. Normal reservation, priority is lower than the first two categories.

Only account

onlySkype username, source, product, country and business background are basically incomplete. Put it in the waiting group.

Such a classification ratio"Skype valid account" and "Skype invalid account" are closer to real sales usage scenarios.

When old customers take new actions again, their priorities should change accordingly.

Skype historical clients cannot remain low priority just because they were "silent" in the past.

For example, an old customer who has not been in contact for two years suddenly submitted an inquiry through the official website recently; a person who has only made an inquiry once in the past recently took the initiative to send an email to ask about new products; a customer who has made a deal in the past is asking about the price again.

These all mean that customer relationships are revitalized.

At this time, the customer should be re-mentioned from the historical maintenance group to the recent follow-up group.

In turn, aThe Skype account still exists, but there have been no orders, inquiries, or responses for many years. There is no need to occupy sales time just because the account status is normal.

oldThe biggest fear of Skype data is repeated contacts

After years of accumulation of historical customers, it is easy to find customers in different sales andIt appears repeatedly in CRM and different files.

The same person may also have:

Skype account;

old mobile phone number;

New mobile phone number;

Work email;

personal email;

WhatsApp number.

If this information is not combined, it is easy for sales to treat an old customer as three or four different people and contact them repeatedly.

So take stock againWhen using Skype data, account screening is only one step. What is more important is to confirm whether the same customer has duplicate identities and different channel records.

After the client entities are merged, subsequent follow-up will be much smoother.

Not all old accounts are worth it"activation"

The biggest temptation of old data is that it feels"I already have contact information before, so don't use it in vain."

But historical contacts have value, and that doesn’t mean every one of them is worth remarketing.

Data that has no source, no business background, no customer authorization, and no interaction for a long time should be handled with caution.

Those who are truly suitable for restoration are usually those with whom we have had business relationships in the past and who can still find legitimate reasons to contact us.

For example, the repurchase cycle has arrived, the product has been upgraded, customers have taken the initiative to re-consult, and new needs have arisen after-sales, these are more important than"The account is still there" is more like a real development opportunity.

What Skype historical customers ultimately want to see is whether the relationship has continued.

an internationalAfter the Skype customer data is sorted out, what sales want to know most is not "whether this Skype account can still be found", but:

What happened with this customer before;

Is there any business relationship now?

Has the customer made any new actions recently?

What other communication channels are available;

Is there a legitimate reason for this contact?

After these issues are clarified,Skype is only part of the customer's history.

internationalityThe real value of Skype user screening is to reorganize the contacts left in the past by business relationships, countries, historical transactions and current communication channels. Skype accounts can become old, and customers can change platforms, but as long as the real business relationship still exists, it is worth continuing to maintain it in a more appropriate way.

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