WhatsApp overseas marketing number screening, how to improve availability when customer data is too complex

The real difficulty in processing overseas marketing numbers is often not the lack of data, but the complexity of the sources. Official website inquiries, advertising forms, event registrations, historical orders, and customer service records are all mixed together. In addition, the number formats in different countries are not uniform, there are many duplicate numbers, and some mobile phone numbers are not activated.WhatsApp, in the end, it seems that there is a lot of data, but there is not as much data that can be communicated directly into WhatsApp as imagined. The focus of screening WhatsApp overseas marketing numbers is to sort out the format, duplication, account activation status and customer source.

Overseas numbers are difficult to use. Many times, they are entered in the format first.

It is a common situation in overseas customer data that international numbers and local numbers are mixed together.

For example, the same customer may appear:

l+1XXXXXXXXXX

l1XXXXXXXXXX

l001XXXXXXXXXX

There are also some numbers with spaces, dashes, brackets, or even repeated country codes.

If these formats are not unified, the same number may be regarded as several different pieces of data. SubsequentDuplication will also occur during WhatsApp registration detection.

Therefore, before the number enters the filter, it is best to retain two fields:

original number: The writing method originally submitted by the customer.

Standard number: Numbers organized according to international numbering rules.

After the original data is retained, even if there is a problem with the format conversion later, it can be easily rechecked.

Don’t guess the country field just by your mobile phone number.

The international area code can indeed help determine which numbering system the number belongs to, but number ownership is not exactly the same concept as the customer's current market.

For example, a customer using a British number may not necessarily live in the UK for a long time; a US business customer may also use a mobile phone number from another country.

Therefore, when doing overseas marketing data, you can put:

Number country

and

customer market

Keep them separately.

The number country comes from the mobile phone number itself, and the customer market can come from the official website form, order address, advertising area,CRM and other confirmed business information.

Sieve this wayIf you are a WhatsApp user, you will not misjudge the customer market simply because of an international area code.

It is best to repeat the number inClear WhatsApp before detection

The more sources of overseas customers there are, the higher the chance of the same person appearing again.

For example, if a customer passes theI left my mobile phone number in the Facebook ad, and later consulted from the official website, and then an order was generated.

If the three records are not merged, the same number may be detected three times.

More reasonable is:

The numbers are deduplicated, but the business history continues to be retained.

Finally, merge multiple sources into the same customer principal, for example:

First source:Facebook ads

Later behavior: Official website inquiry

Recent behavior: Placed an order

soWhatsApp status only needs to be checked once, and customers can still see everything that happened in the past.

WhatsApp activation detection solves "whether there is this entrance"

After the number format is sorted out, you can continue readingWhatsApp account activation status.

Digital Planet SupportWhatsApp number activation related filtering allows existing mobile phone numbers to be sorted in batches according to the corresponding account status.

For example, the original customer information is:

United States + official website inquiry + mobile phone number

France + Advertising form + Mobile phone number

Thailand + historical orders + mobile phone number

After filtering, you can add it to the original dataWhatsApp account status:

USAWhatsApp has been activated + official website inquiry

France + not detectedWhatsApp activation + advertising form

Thailand+WhatsApp has been activated + historical orders

What is added here isWhatsApp channel status, customer source and order information still come from the original business data.

Not openWhatsApp doesn’t mean customers are worthless

If a client does not detectThe WhatsApp account status can only mean that this communication entrance has not been confirmed yet.

The client itself may still be:

Recent order customers;

Customers undergoing after-sales service;

Official website actively inquires customers;

Long-term email cooperation customer.

This kind of data cannot be obtained just because there is noWhatsApp will be deleted directly.

It is more reasonable to change it fromSeparate it from the WhatsApp marketing list and continue to use the communication channels that the customer has already established.

For example, if the customer has been communicating normally through email, continue the email; if you useOther platforms such as LINE and Telegram can also continue to be used.

Already activatedWhatsApp cannot directly become a "precise customer"

WhatsApp has been activated only the account status.

It cannot tell the customer:

There is a recent purchase need;

Will definitely reply to messages;

Belong to high-spending users;

interested in a product;

Be willing to accept marketing.

For example, both numbers have been activatedWhatsApp.

clientA

I just took the initiative to inquire about the price from the official website yesterday.

clientB

Attended an event two years ago and haven't recorded any new business since.

The platform status is the same, but the current sales value is obviously different.

soThe screening of WhatsApp marketing numbers cannot be such that there is only one "activated" label left at the end, and the original customer background must be brought back.

It’s best to follow the customer source number

Why a number appears in the customer database is more important than the simple account status.

The more common sources can be divided into:

lActive inquiry on the official website;

ladvertising form;

lHistorical orders;

lCustomer service consultation;

lEvent registration;

lReferrals from old customers;

lLong-term historical data.

The way these sources correspond to follow-up is inherently different.

For example, active inquiry on the official website is usually closer to current demand; historical orders are suitable for repurchase and maintenance; event registration depends on whether there is continued interaction later.

If the test is completedWhatsApp will drop the source field in the future, and in the end, sales will still not know who to contact first.

Don’t mix WhatsApp active status and activated status

A number has been activatedWhatsApp can only show that there is a corresponding account basis.

As for whether the account has any signs of use recently, it belongs to another level of status.

If the business itself still needs to continue to check the recent status of the account, it can separately supplement the relevant active or online information.

It is best not to just save the data:

WhatsApp works

Instead, take it apart:

WhatsApp activation status

Recent status

Detection time

In this way, when you check it in the future, you can know whether an account has only been registered or if there are still signs of use recently.

Just because you're online doesn't mean you'll get a reply right away.

someThe WhatsApp account may be online when detected, but this still does not directly indicate that the user is willing to receive marketing information.

Online is only being used at the timeWhatsApp.

The customer may be chatting with friends, transacting other business, or even have no need to purchase at all.

Therefore, account online is more suitable as status information rather than customer value score.

To really judge whether to prioritize follow-up, you can still look at:

lHave you had any active consultation recently?

lHave you responded to sales?

lWhether to enter the quotation stage;

lWhether an order has been generated;

lWhether it is a normal repeat purchase customer.

Multi-country data does not need to be processed according to one set of standards

WhatsApp overseas marketing often covers the United States, the United Kingdom, Germany, Thailand, Indonesia, Brazil and other markets at the same time.

Data sources and customer communication habits may differ in different markets.

For example, some countriesWhatsApp is the main communication channel, and customers in some markets also use LINE, Telegram, Zalo or email more.

soAfter WhatsApp screening is completed, there is no need to force all customers to be directed to WhatsApp.

If the customer already has a more stable communication channel, continue to respect the original business habits.

WhatsApp status is more suitable as a usable entry point.

Do not mix historical data and new inquiries with the same priority

New inquiries and historical numbers from several years ago, evenWhatsApp has been activated, and the value is different.

For example:

recent customers

Submitted the official website form 3 days ago and WhatsApp has been activated.

Historical customers

The transaction was completed two years ago.WhatsApp has been activated and there have been no new requests recently.

plain old data

The source is no longer clear,WhatsApp has been activated.

The first category can usually be prioritized; the second category is maintained normally; and the third category requires careful judgment of the background even if the account is in good condition.

This is better than simply following theThe "activated/unactivated" sorting is closer to the real business.

Data that clearly refuses to be contacted must be excluded in advance

Some customer numbers are completely normal.WhatsApp has also been activated, but it has previously made it clear that it does not want to continue to receive marketing messages.

This data should be based on the company's own do-not-contact records.

That is to say:

Whether I can contact you via WhatsApp depends on the channel.

Whether customers should be proactively contacted is a business relationship issue.

If the customer has clearly unsubscribed or refused to continue marketing, do not wait for re-detectionThe WhatsApp account was returned to the marketing list normally.

Overseas marketing numbers can be simply divided into several categories:

After the screening is completed, there is no need to create a particularly complex customer model.

It is more practical to divide it into:

Can be followed up in the near future

WhatsApp has been activated, the source of the customer is clear, and there have been inquiries, replies or other business actions recently.

Normal maintenance

The account status is normal and there were real business relationships in the past, but no new needs are currently clear.

Channel mismatch

The client itself is valid but not detectedOnce WhatsApp is activated, you can continue to use other existing channels.

Exception to be confirmed

There is a problem with the number format, basic status, or detection results and needs to be reprocessed.

Decline contact

There is a clear record of no longer marketing and no active marketing process.

Such classified sales are easier to use directly after getting them.

It is best to merge the detection results back into the original customer table

After the WhatsApp number screening is completed, the most terrifying thing is to generate a new file with only "mobile phone number + WhatsApp status".

What really helps is putting the results back into the original customer profile.

Finally you can keep:

lnation;

lStandard mobile phone number;

lWhatsApp activation status;

lrecent status;

lCustomer source;

lPay attention to products;

lThe latest business action;

lContact declined status;

lDetection time.

In this way, when a salesperson sees a number, he not only knows whether it hasWhatsApp also knows why this customer is on the list and what has happened recently.

What WhatsApp’s overseas marketing number screening really improves is not the number of numbers, but the availability of numbers. First distinguish format errors, duplicate data, and numbers that do not correspond to the WhatsApp portal, and then put the account status, customer source, and recent business behavior together so that subsequent customer development will not be left with only a string of "activated numbers."

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