There are many Amazon customer numbers. Which people have actually made purchases recently?

The Amazon customer number can be used normally and the related account can be found. This does not mean that the owner of the number has recently purchased goods. To determine whether a person is a recent purchaser, you cannot just look at the mobile phone number, nor can you directly write "Registered with Amazon" as "Amazon Active Buyer".

These types of information look very close, but actually represent completely different meanings. If you start contacting without clear distinction, the most likely situation is: there are many lists, but not many people are really interested in the product.

The mobile phone number is normal and can only prove that there is a basis for contact.

Being able to answer calls, receive text messages or use a mobile phone number normally only means that the number currently has certain communication conditions. It does not prove that the number owner usedAmazon cannot prove that the other party has purchased a certain type of product.

Many so-called"Amazon customer number" is actually just an ordinary overseas mobile phone number. The number may come from advertising forms, public information, historical registration records, or other channels, but the file name is marked as an Amazon customer.

After getting this kind of data, you must first look at the source:

lWhether it comes from the seller’s own order;

lWhether it comes from store customer service records;

lWhether it is filled in by the customer actively;

lWhether it comes from an ad or event form;

lwhen the data was collected;

lIs there any corresponding product or order information?

lWhether reasonable contact authorization has been obtained.

If you only have a mobile phone number and no record of the order, product, time or source, it is difficult to prove that these people belong toAmazon buyer. At this time, a more accurate term should be "overseas customer number to be verified" rather than directly being called a shopping user.

RegisteredAmazon does not mean that you have purchased the product recently.

Amazon account opening detection can help confirm whether the number has a relevant platform registration basis. This result provides one more layer of information than simply judging whether the number can be used, but it still cannot directly answer "What have you bought recently?"

Register aloneAfter creating an Amazon account, a variety of situations may occur:

lNo order has been placed since registration;

lPurchased goods a long time ago;

lOnly used otherAmazon services;

lBrowsing occasionally, but no recent purchases;

lFrequent shopping, but the categories purchased have nothing to do with the current products;

lThe account still exists, but the bound number is no longer used frequently.

These users may all haveAmazon account, shopping value is completely different. Directly equating "Amazon account has been opened" with "recently active buyers" will bias the customer's judgment from the first step.

Platform registration information is suitable for narrowing down the scope. As for recent purchases, the order time, purchase records, store membership data or recent user behavior are also needed as a basis.

Real recent buyers must be found from the order time

in the case ofFor Amazon sellers' own customers, the most reliable information for judging recent purchases usually comes from the order system, not number detection.

You can stratify according to the last order time. For example, nearlyCustomers who have purchased within 30 days, those who have purchased between 31 and 90 days, and those who have not purchased within more than 90 days are separated. The specific time range does not need to be fixed and can be adjusted according to the product repurchase cycle.

Daily consumables may require repurchase within a month, while durable goods such as furniture and home appliances have a longer purchase cycle. If all products use the sameThe "30 days active" standard will miss many old customers who are still valuable.

In addition to the last order time, you can also continue to check:

lrecent purchases;

lOrder amount;

lNumber of purchases;

lWhether there are refunds or cancellations;

lHave you contacted customer service?

lHave you left a review?

lWhether to purchase the same category repeatedly;

lCountry and delivery area.

This information can gradually answer the question“Have the customer shopped recently?” “What has the customer purchased?” and “Whether the customer is likely to purchase again.”

The role of the mobile phone number is to connect the ordering customer with subsequent communication channels, not to replace the order record to judge consumer behavior.

Ordinary numbers, platform registered users and shopping customers should be separated

tidyWhen it comes to Amazon customers, at least three tiers must be distinguished.

The first level is ordinary overseas numbers. This type of data only has contact information, and there is currently no clear platform or shopping evidence. You can check the number status, but you cannot directly pressAmazon buyers conduct marketing.

The second level is existenceThe basic user associated with the Amazon account. Digital Planet's Amazon account opening detection is suitable to be placed at this layer, which is used to determine which numbers may be associated with Amazon accounts from existing numbers. It solves the problem of platform registration verification and is not responsible for proving which products the user has purchased recently.

The third level is customers with actual orders or consumption records. Such customers need to be checked with the seller's own order system, customer service records and member data to further differentiate between new customers, repeat customers, silent customers and after-sales customers.

The value of the three layers of data is different, and the suitable contact content is also different. Ordinary numbers are not suitable for direct sendingMessages such as "Thank you for purchasing"; only users who have registered on the platform cannot assume that the other party has purchased their own products; only customers with real order records can provide after-sales, replenishment reminders or related product information based on their purchase experience.

Even though a number can be contacted, why is it still not suitable for promotion?

Even if the phone number is normal,An Amazon account also exists, and the other party may still not be the target user of the current product.

For example, customers on the list often purchase digital products, but the current promotion is maternal and infant products; normal delivery is not available in the country where the customer is located; the user has purchased low-price daily necessities, but received financial service promotions with high unit prices. These are not problems that number status detection can solve.

To judge whether it is worth continuing development, we must look at four aspects.

Is the product relevant?

Is there any connection between the categories purchased in the past and the current products? Someone who has bought a mobile phone case may have a need for a charger, but not just because he has one.With an Amazon account, you are interested in all products by default.

Is it the right time to buy?

Customers who have just purchased durable goods may not necessarily need to purchase similar goods again in the short term; users of consumable goods may have replenishment needs after a certain period.

Is the area serviceable?

Whether the customer's country, delivery range, language and after-sales capabilities match. In areas where delivery is not possible, even if users have shopping needs, it is difficult to complete orders.

Is the reason for contact valid?

Whether the customer allows receiving information through corresponding channels, and whether the content of the message is related to previous transactions. Just because you have your mobile phone number, you cannot frequently send promotions that have nothing to do with the original order.

Use an order record to see the difference in the list

Assume that the store sorted out5,000 historical order records with mobile phone numbers. This number is used to illustrate the calculation method, and the actual results should be subject to the store backend.

First, unify the format according to the mobile phone number and remove duplicates, and found that there are600 duplicate records. When the same customer places multiple orders, the order should not be simply deleted, but the number of purchases, the most recent order time, and the product category should be merged into the same customer file.

RemainingAmong 4,400 customers, check again whether the contact information is still available. Some numbers may have incorrect formats, may have been down, or may not be recognized properly. After the basic cleansing is completed, the number of customers who can continue to be valid contacts will decrease.

Then sort by the most recent order time. closeCustomers who have purchased within 30 days are suitable for after-sales, usage guidance or reasonable communication on related products; customers who have purchased a few months ago can consider repurchase reminders based on the product cycle; customers who have not placed an order for a long time are not suitable to be directly called "recent shopping users".

If there is another set of external numbers and no corresponding order information, you can first check whether the number exists through Digital PlanetAmazon account linking basics. However, this set of data needs to be saved separately and cannot be mixed with the actual order customers of the store.

After sorting it out in this way, there won't be only blurry parts left in the file.The "Amazon Customers" label is instead able to differentiate between:

lHave real orders and have purchased recently;

lThere are real orders but no purchases for a long time;

lThere is a basis for platform account association but no store order;

lThere is only contact information, and it is temporarily unable to prove the shopping attribute;

lThe number status is abnormal and the contact needs to be suspended.

The most common thing missing from external lists is proof of purchase

External data is often usedThere are names such as “Amazon material”, “Amazon customer”, and “shopping user”, but the names themselves are not evidence.

When judging this type of list, you can first ask clearly:

lDoes the data correspond to account registration or actual orders?

lWhether shopping time is included;

lCan product categories be distinguished;

lWhen is the data updated?

lWhether it has been checked for number validity;

lWhether the source of the data can be explained;

lWhether it is allowed to be used in the current contact scenario.

If the other party can only provide a number but cannot explain the order time and product category, don't treat it as a recent shopping list. You can first complete the verification of the number and platform registration status, and then set up a small-scale test based on your own business, but you cannot exaggerate the data attributes in articles, advertisements, or customer service communications.

Recent purchases are not necessarily more valuable than old customers

Customers who have recently placed an order are generally more likely to verify shopping behavior, but old customers may also have repeat purchase, replenishment, or related purchase value.

The key is to look at the product cycle.

For example, a customer purchased durable goods six months ago and may now be in the stage of needing accessories or replacements; another customer just purchased a similar product yesterday and does not need to purchase it again in a short period of time. Simply sorting orders according to the newer the better, may also lead to inappropriate promotion.

A more practical way is to look at the purchase time and product type together, and then combine refunds, reviews, customer service records and historical purchase times to judge.

If you just check whether the account is open, just use it as platform-related information; if you want to confirm recent purchases, go back to the order and consumption records; if you plan to make actual contact, then check whether the number can currently be used. Each type of data answers a question and cannot be substituted for each other.

There are many Amazon customer numbers, which does not mean there are the same number of recent buyers. The number status answers whether the customer can be contacted, the account opening answers whether there is a basis for platform registration, and the actual order record answers whether the customer has purchased it. The last order time and product category can then be used to determine whether the customer is a shopping customer worthy of follow-up in the near future.

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