There are also "advertising peers" in WhatsApp. Don't send promotions to peers when screening accounts.

Many people are organizingWhen WhatsApp promotes a number, it only pays attention to whether the number is activated, but it is easy to ignore another type of account: the account that is also advertising and promoting.

This type of account may publish product information, service introductions, agency cooperation or promotional content for a long time, and the purpose of use is different from that of ordinary consumers. If there are more advertising colleagues among the promotion targets, although the message is sent, there will be less truly valuable communication. Therefore, in arrangingBefore WhatsApp promotion, you can first conduct a screening of advertising numbers to make the numbers used later closer to actual needs.

Why advertising accounts are worthy of separate screening

WhatsApp has a wide coverage and is used by individual users, businesses, service personnel and promotional accounts. Just from the mobile phone number itself, it is difficult to tell what type of usage the account belongs to.

The function of advertising number screening is to select from a batch ofNumbers with obvious promotional attributes are further identified in WhatsApp accounts. After the screening is completed, it can be classified according to different uses: ordinary users are used for daily product promotion, while accounts with strong advertising attributes can be saved separately and subsequently used for peer observation, channel cooperation or market information analysis.

This approach is not simply to reduce the number, but to give each type of account a clearer direction of use.

Which promotion scenarios are suitable for screening advertising accounts first?

The first is the promotion of local life services. Services such as catering, travel, housekeeping, and maintenance usually pay more attention to ordinary individual users. passWhatsApp advertising account screening can classify accounts with obvious promotional attributes separately, making daily communication more focused.

The second is cross-border e-commerce new product promotion. When new products are launched, operators usually want to give priority to covering real shopping people. Filter firstWhatsApp advertising accounts, and arranging product introductions, promotions and new notifications, can make the promotion target closer to the consumption scene.

The third type is channel cooperation. Advertising accounts are not without value. Some of them have promotion, agency or resource cooperation attributes. Screening out such accounts separately can form another set of cooperation directions instead of using the same communication content as ordinary users.

How to arrange when filtering with Digital Planet

In Digital Planet, you can choose according to actual promotion needsWhatsApp advertising number filtering function can batch filter the numbers that need to be processed.

A more practical way to arrange it is to first clarify the purpose of this promotion. If it is mainly for individual users, you can classify the advertising attribute accounts separately; if you need to find promotion channels, you can also focus on retaining these accounts and continue to subdivide them according to business direction.

For example, a batch of numbers is prepared for overseas beauty product promotion. After being screened by Digital Planet, ordinaryWhatsApp users can use it for new product introductions and event notifications, while accounts with strong advertising attributes can be used to find distribution, agents or content cooperation. The same batch of numbers has been given a clearer direction of use through different classifications.

Don’t use the same set of content after filtering

FinishAfter WhatsApp advertising accounts are filtered, the communication content can also be adjusted accordingly.

When targeting ordinary users, the content should more directly introduce product uses, price information, and event highlights; when targeting advertising accounts, the content can highlight cooperation models, promotion resources, and channel advantages. Matching different types of accounts with different content is more practical than sending the same message to everyone.

If you need to further narrow the scope, Digital Planet also supports combinationWhatsApp related filtering function allows for more detailed classification of numbers. Operators can select the required functions based on the current promotion goals and filter out WhatsApp accounts that are more in line with this usage direction.

First distinguish the account types, and the promotion ideas will be clearer.

The value of WhatsApp advertising account screening is not only to find out which accounts have advertising attributes, but more importantly, to help operators distinguish between ordinary users, promotional accounts and potential cooperation channels.

via digital planetWhatsApp filters can classify different types of accounts in advance, and then arrange product promotion, event notifications or channel cooperation respectively. Once the direction of using the number is clear, subsequent content design and communication rhythm will be smoother.

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