How to filter precise marketing data? How to select only real active users
The biggest fear in marketing is not that no one will pay, but that you spend your energy, budget, and tools on a bunch of "cold data" that has no response, no behavior, and no value. Many practitioners talk about "precision marketing", but the actual data used is dead accounts, zombie accounts, and virtual accounts. No one reads it after sending it, and no one answers the call. So here comes the question, how to screen precision marketing data? Is there a way to retain only truly active users?